{"title":"Alfaparf Milano Hair Color","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePermanent. Semi-Permanent. Customizable. Whether you need total coverage with Evolution or a high-gloss refresh with our Concentrated Pigments, Alfaparf Milano offers professional solutions for every hair goal.\u003c\/p\u003e","products":[{"product_id":"alfaparf-milano-evolution-of-the-colour-permanent-60ml","title":"Alfaparf Milano Evolution of the Color Permanent 60ml","description":"\u003cdiv class=\"flex flex-col text-sm\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6994a737-d6ec-8326-95ed-4c1520af4db8-8\" data-testid=\"conversation-turn-94\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"33639921-452a-48c2-bda6-c30052dd017e\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cp class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\u003cstrong\u003eAlfaparf Milano Evolution of the Color Permanent 60ml \u003c\/strong\u003efor professional, long-lasting hair colour with 100% grey coverage. Enriched with hyaluronic acid, this low-ammonia, PPD-free formula delivers vibrant, radiant tones, lifts up to 3 levels, and leaves hair soft, strong, and glossy. Available in 125+ shades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"bc7232c8-3f84-4847-98cf-786d43563fd4\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003eDesigned for precision and consistency, this advanced colour cream ensures even pigment penetration from root to tip for uniform, true-to-tone results. Its innovative formulation enhances colour stability, helping to maintain depth and brilliance between salon visits.\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003eThe carefully balanced technology supports the hair fibre during the colouring process, preserving elasticity and minimising dryness for a smooth, conditioned finish. Ideal for full-head applications, root retouches, and creative colour transformations, it provides reliable performance across a wide range of techniques.Perfect for professional stylists seeking superior coverage, customised shade creation, and exceptional cosmetic results with every service.\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003eKey Benefits\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul data-start=\"20\" data-end=\"425\"\u003e\n\u003cli data-start=\"20\" data-end=\"87\"\u003eProvides even, professional-quality colour from root to tip\u003c\/li\u003e\n\u003cli data-start=\"88\" data-end=\"147\"\u003eEnhances colour stability for long-lasting vibrancy\u003c\/li\u003e\n\u003cli data-start=\"148\" data-end=\"211\"\u003eSupports hair fibre, preserving strength and elasticity\u003c\/li\u003e\n\u003cli data-start=\"212\" data-end=\"280\"\u003eMinimises dryness while leaving hair soft, smooth, and shiny\u003c\/li\u003e\n\u003cli data-start=\"281\" data-end=\"358\"\u003eSuitable for full-head, root retouch, or creative colour applications\u003c\/li\u003e\n\u003cli data-start=\"359\" data-end=\"425\"\u003eIdeal for customised shade creation across over 125 shades\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"480\" data-end=\"1013\"\u003e\n\u003cli data-start=\"480\" data-end=\"641\"\u003e\n\u003cstrong\u003ePrepare the Mixture: \u003c\/strong\u003eMix the Evolution of the Colour cream with the recommended developer according to the desired lift and manufacturer’s instructions.\u003c\/li\u003e\n\u003cli data-start=\"642\" data-end=\"734\"\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Section hair and apply evenly from roots to ends or as needed for touch-ups.\u003c\/li\u003e\n\u003cli data-start=\"735\" data-end=\"846\"\u003e\n\u003cstrong\u003eProcess:\u003c\/strong\u003e Leave on for the recommended development time based on the desired colour intensity and lift.\u003c\/li\u003e\n\u003cli data-start=\"847\" data-end=\"1013\"\u003e\n\u003cstrong\u003eRinse and Condition:\u003c\/strong\u003e Rinse thoroughly with lukewarm water. Follow with a nourishing conditioner or post-colour treatment to maintain shine and manageability.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eAlways perform a patch test 48 hours before application to check for allergic reactions.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Alfaparf Milano","offers":[{"title":"1 Black","offer_id":56700609626489,"sku":"K-UN-K-20877-G-1","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"2 Darkest Brown","offer_id":56700609659257,"sku":"K-UN-K-20877-G-2","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3 Dark Brown","offer_id":56700609692025,"sku":"K-UN-K-20877-G-3","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4 Medium 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Brown","offer_id":56700610183545,"sku":"K-UN-K-20877-G-18","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5NI Intense Light Brown","offer_id":56700610216313,"sku":"K-UN-K-20877-G-19","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6NI Intense Dark Blonde","offer_id":56700610249081,"sku":"K-UN-K-20877-G-20","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7NI Intense Medium Blonde","offer_id":56700610281849,"sku":"K-UN-K-20877-G-21","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8NI Intense Light Blonde","offer_id":56700610314617,"sku":"K-UN-K-20877-G-22","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9NI Intense Very Light Blonde","offer_id":56700610347385,"sku":"K-UN-K-20877-G-23","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.01 Dark Blonde Soft Ash","offer_id":56700610380153,"sku":"K-UN-K-20877-G-24","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.01 Medium Blonde Soft Ash","offer_id":56700610412921,"sku":"K-UN-K-20877-G-25","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.01 Light Blonde Soft Ash","offer_id":56700610445689,"sku":"K-UN-K-20877-G-26","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.1 Light Brown Ash","offer_id":56700610478457,"sku":"K-UN-K-20877-G-27","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"6.1 Dark Blonde Ash","offer_id":56700610511225,"sku":"K-UN-K-20877-G-28","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.1 Medium Blonde Ash","offer_id":56700610543993,"sku":"K-UN-K-20877-G-29","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.1 Light Blonde Ash","offer_id":56700610576761,"sku":"K-UN-K-20877-G-30","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.1 Very Light Blonde Ash","offer_id":56700610609529,"sku":"K-UN-K-20877-G-31","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.1 Lightest Blonde Ash","offer_id":56700610642297,"sku":"K-UN-K-20877-G-32","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"1.11 Blue Black","offer_id":56700610675065,"sku":"K-UN-K-20877-G-33","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.2 Very Light Blonde Violet","offer_id":56700610707833,"sku":"K-UN-K-20877-G-34","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.21 Medium Blonde Violet Ash","offer_id":56700610740601,"sku":"K-UN-K-20877-G-35","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.21 Light Blonde Violet Ash","offer_id":56700610773369,"sku":"K-UN-K-20877-G-36","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.21 Very Light Blonde Violet Ash","offer_id":56700610806137,"sku":"K-UN-K-20877-G-37","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.21 Lightest Blonde Violet Ash","offer_id":56700610838905,"sku":"K-UN-K-20877-G-38","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.22 Light Brown Violet","offer_id":56708595908985,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.221 Light Blonde Intense Violet Ash","offer_id":56700610871673,"sku":"K-UN-K-20877-G-39","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"6.23 Dark Blonde Violet Gold","offer_id":56700610904441,"sku":"K-UN-K-20877-G-40","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.23 Light Blonde Violet Gold","offer_id":56700610937209,"sku":"K-UN-K-20877-G-41","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.7 Dark Blonde Matte","offer_id":56700610969977,"sku":"K-UN-K-20877-G-42","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.8 Medium Blonde Pearl","offer_id":56700611002745,"sku":"K-UN-K-20877-G-43","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.8 Very Light Blonde Pearl","offer_id":56700611035513,"sku":"K-UN-K-20877-G-44","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4.32 Medium Brown Golden Violet","offer_id":56700611068281,"sku":"K-UN-K-20877-G-45","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.32 Light Brown Golden Violet","offer_id":56700611101049,"sku":"K-UN-K-20877-G-46","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.32 Dark Blonde Golden Violet","offer_id":56700611133817,"sku":"K-UN-K-20877-G-47","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.32 Medium Blonde Golden Violet","offer_id":56700611166585,"sku":"K-UN-K-20877-G-48","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.32 Light Blonde Gold Violet","offer_id":56700611199353,"sku":"K-UN-K-20877-G-49","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.35 Light Brown Golden Mahogany","offer_id":56700611232121,"sku":"K-UN-K-20877-G-50","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.35 Dark Blonde Golden 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Mahogany","offer_id":56700612313465,"sku":"K-UN-K-20877-G-83","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4.66I Medium Brown Red Intense","offer_id":56700612346233,"sku":"K-UN-K-20877-G-84","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.66I Light Brown Intense Red","offer_id":56700612379001,"sku":"K-UN-K-20877-G-85","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.66I Dark Blonde Intense Red","offer_id":56700612411769,"sku":"K-UN-K-20877-G-86","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.66I Medium Blonde Intense Red","offer_id":56700612444537,"sku":"K-UN-K-20877-G-87","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.66I Light Blonde Intense Red","offer_id":56700612477305,"sku":"K-UN-K-20877-G-88","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.3 Light Brown Gold","offer_id":56700612510073,"sku":"K-UN-K-20877-G-89","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.3 Dark 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Blonde Golden Ash","offer_id":56700612772217,"sku":"K-UN-K-20877-G-97","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.31 Very Light Blonde Golden Ash","offer_id":56700612804985,"sku":"K-UN-K-20877-G-98","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.31 Lightest Blonde Golden Ash","offer_id":56700612837753,"sku":"K-UN-K-20877-G-99","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.13 Medium Blonde Ash Gold","offer_id":56700612870521,"sku":"K-UN-K-20877-G-100","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.13 Light Blonde Ash Gold","offer_id":56700612903289,"sku":"K-UN-K-20877-G-101","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.13 Very Light Blonde Ash Gold","offer_id":56700612936057,"sku":"K-UN-K-20877-G-102","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"410 Ash","offer_id":56700612968825,"sku":"K-UN-K-20877-G-103","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7000 Blue","offer_id":56700613001593,"sku":"K-UN-K-20877-G-104","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"2000 Violet","offer_id":56700613034361,"sku":"K-UN-K-20877-G-105","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"RB Red Booster","offer_id":56700613067129,"sku":"K-UN-K-20877-G-106","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"000SSS Lifting Reinforcer","offer_id":56700613099897,"sku":"K-UN-K-20877-G-107","price":9.99,"currency_code":"GBP","in_stock":true},{"title":".01 Soft Ash","offer_id":56700613132665,"sku":"K-UN-K-20877-G-108","price":9.99,"currency_code":"GBP","in_stock":true},{"title":".013 Soft Ash Gold","offer_id":56700613165433,"sku":"K-UN-K-20877-G-109","price":9.99,"currency_code":"GBP","in_stock":true},{"title":".02 Soft Violet","offer_id":56700613198201,"sku":"K-UN-K-20877-G-110","price":9.99,"currency_code":"GBP","in_stock":true},{"title":".03 Soft Gold","offer_id":56700613230969,"sku":"K-UN-K-20877-G-111","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.00 Platinum","offer_id":56700613263737,"sku":"K-UN-K-20877-G-112","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.10 Platinum Ash","offer_id":56700613296505,"sku":"K-UN-K-20877-G-113","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.11 Platinum Intense Ash","offer_id":56700613329273,"sku":"K-UN-K-20877-G-114","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.13 Platinum Ash Gold","offer_id":56700613362041,"sku":"K-UN-K-20877-G-115","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.02 Platinum Soft Violet","offer_id":56700613394809,"sku":"K-UN-K-20877-G-116","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.20 Platinum Violet","offer_id":56700613427577,"sku":"K-UN-K-20877-G-117","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.21 Platinum Violet Ash","offer_id":56700613460345,"sku":"K-UN-K-20877-G-118","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.32 Platinum Golden Violet","offer_id":56700613493113,"sku":"K-UN-K-20877-G-119","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"11.80 Platinum Pearl","offer_id":56700613525881,"sku":"K-UN-K-20877-G-120","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"OSP Platinum Lifting Reinforcer","offer_id":56700613558649,"sku":"K-UN-K-20877-G-121","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_96e1ffcf-5eb8-4d55-a57e-6a326a9aaf25.jpg?v=1771511718"},{"product_id":"alfaparf-milano-color-wear","title":"Alfaparf Milano Color Wear Demi-Permanent 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf Milano Color Wear Demi-Permanent Hair Colour 60ml\u003c\/strong\u003e offers professional, vibrant results with a gentle, vegan-friendly formula. Free from animal-derived ingredients, MEA, ammonia, PPD, alcohol, and silicones, this demi-permanent colour enhances shine and maintains the hair’s natural strength and hydration.\u003c\/p\u003e\n\u003cp\u003eFormulated with arginine, Color Wear helps reduce hair fibre damage, preserves tensile strength, and protects natural moisture. It can be mixed with \u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/alfaparf-milano-ultra-concentrated-pure-pigments-90ml\" title=\"alfaparf pigments\"\u003eAlfaparf Milano Pigments\u003c\/a\u003e to create customised, original shades or combined with \u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/alfaparf-milano-oxido-peroxide-cream-1000ml\" title=\"oxido \"\u003eOXID’O 5, 10, or 20 volume developers \u003c\/a\u003edepending on the desired intensity and grey coverage.\u003c\/p\u003e\n\u003cp\u003eColor Wear can provide 100% grey hair coverage by adjusting mixing ratios (1:2 to 1:1) and extending processing time up to 40 minutes. For full grey coverage, a minimum of 10 volume is recommended, and 20 volume for warmer, more vibrant tones. Although it is demi-permanent and not designed for lifting, the arginine alkaliser can slightly lighten natural hair colour—up to a quarter of a level with 20 volume developer. Mixing with 40 volume is not recommended.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1631\" data-start=\"1615\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-end=\"2365\" data-start=\"1663\"\u003e\n\u003cli data-end=\"1742\" data-start=\"1663\"\u003e\n\u003cstrong data-end=\"1681\" data-start=\"1666\"\u003ePatch Test:\u003c\/strong\u003e Always perform a patch test 48 hours prior to application.\u003c\/li\u003e\n\u003cli data-end=\"1899\" data-start=\"1743\"\u003e\n\u003cstrong data-end=\"1775\" data-start=\"1746\"\u003eSelect Shade \u0026amp; Developer:\u003c\/strong\u003e Choose your Color Wear shade and OXID’O developer (5, 10, or 20 volume) according to desired intensity and grey coverage.\u003c\/li\u003e\n\u003cli data-end=\"2072\" data-start=\"1900\"\u003e\n\u003cstrong data-end=\"1911\" data-start=\"1903\"\u003eMix:\u003c\/strong\u003e Combine Color Wear cream with the developer in the recommended ratio (1:1 for maximum coverage or 1:2 for softer results). Add Pigments if customising shades.\u003c\/li\u003e\n\u003cli data-end=\"2154\" data-start=\"2073\"\u003e\n\u003cstrong data-end=\"2086\" data-start=\"2076\"\u003eApply:\u003c\/strong\u003e Section hair and apply evenly to dry hair, roots first if needed.\u003c\/li\u003e\n\u003cli data-end=\"2258\" data-start=\"2155\"\u003e\n\u003cstrong data-end=\"2170\" data-start=\"2158\"\u003eProcess:\u003c\/strong\u003e Leave on for 30–40 minutes depending on hair type, coverage, and shade intensity.\u003c\/li\u003e\n\u003cli data-end=\"2365\" data-start=\"2259\"\u003e\n\u003cstrong data-end=\"2284\" data-start=\"2262\"\u003eRinse \u0026amp; Condition:\u003c\/strong\u003e Rinse thoroughly and follow with post-colour care for shine and manageability.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Alfaparf Milano","offers":[{"title":"1 Black","offer_id":56700350988665,"sku":"K-AL-A-20878-G-1","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3 Dark 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Ash","offer_id":56700351250809,"sku":"K-AL-A-20878-G-9","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.1 Medium Blonde Ash","offer_id":56700351283577,"sku":"K-AL-A-20878-G-10","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.1 Light Blonde Ash","offer_id":56700351316345,"sku":"K-AL-A-20878-G-11","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.1 Lightest Blonde Ash","offer_id":56700351349113,"sku":"K-AL-A-20878-G-12","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"1.11 Blue Black","offer_id":56700351381881,"sku":"K-AL-A-20878-G-13","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.111","offer_id":56700351414649,"sku":"K-AL-A-20878-G-14","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.12 Medium Blonde Ash Violet","offer_id":56700351447417,"sku":"K-AL-A-20878-G-15","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.12 Light Blonde Ash Violet","offer_id":56700351480185,"sku":"K-AL-A-20878-G-16","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.02 Very Light Blonde Soft Violet","offer_id":56700351512953,"sku":"K-AL-A-20878-G-17","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.02 Lightest Blonde Soft Violet","offer_id":56700351545721,"sku":"K-AL-A-20878-G-18","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.2 Very Light Blonde Violet","offer_id":56700351578489,"sku":"K-AL-A-20878-G-19","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.21 Medium Blonde Violet Ash","offer_id":56700351611257,"sku":"K-AL-A-20878-G-20","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.21 Very Light Blonde Violet Ash","offer_id":56700351644025,"sku":"K-AL-A-20878-G-21","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.21 Lightest Blonde Violet 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Violet","offer_id":56700351873401,"sku":"K-AL-A-20878-G-28","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.35 Dark Blonde Golden Mahogany","offer_id":56700351906169,"sku":"K-AL-A-20878-G-29","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.35 Medium Blonde Golden Mahogany","offer_id":56700351938937,"sku":"K-AL-A-20878-G-30","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.53 Light Brown Mahogany Gold","offer_id":56700351971705,"sku":"K-AL-A-20878-G-31","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.53 Dark Blonde Mahogany Gold","offer_id":56700352004473,"sku":"K-AL-A-20878-G-32","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.5 Light Brown Mahogany","offer_id":56700352037241,"sku":"K-AL-A-20878-G-33","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4.52 Medium Brown Mahogany Violet","offer_id":56700352070009,"sku":"K-AL-A-20878-G-34","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.4 Dark Blonde Copper","offer_id":56700352102777,"sku":"K-AL-A-20878-G-35","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.34 Medium Blonde Gold Copper","offer_id":56700352135545,"sku":"K-AL-A-20878-G-36","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.44 Light Intense Copper Blonde","offer_id":56700352168313,"sku":"K-AL-A-20878-G-37","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.42 Lightest Copper","offer_id":56700352201081,"sku":"K-AL-A-20878-G-38","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4.66I Medium Brown Intense Red","offer_id":56700352233849,"sku":"K-AL-A-20878-G-39","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5.66I Light Brown Intense Red","offer_id":56700352266617,"sku":"K-AL-A-20878-G-40","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.66I Dark Blonde Intense Red","offer_id":56700352299385,"sku":"K-AL-A-20878-G-41","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.03 Light Blonde Soft Gold","offer_id":56700352332153,"sku":"K-AL-A-20878-G-42","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6.3 Dark Blonde Golden","offer_id":56700352364921,"sku":"K-AL-A-20878-G-43","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7.3 Medium Blonde Golden","offer_id":56700352397689,"sku":"K-AL-A-20878-G-44","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.3 Very Light Blonde Golden","offer_id":56700352430457,"sku":"K-AL-A-20878-G-45","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8.31 Light Blonde Golden Ash","offer_id":56700352463225,"sku":"K-AL-A-20878-G-46","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.31 Lightest Blonde Golden Ash","offer_id":56700352495993,"sku":"K-AL-A-20878-G-47","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.321 Lightest Blonde Golden Violet Ash","offer_id":56700352528761,"sku":"K-AL-A-20878-G-48","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9.13 Very Light Blonde Ash Gold","offer_id":56700352561529,"sku":"K-AL-A-20878-G-49","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10.13 Lightest Blonde Ash Gold","offer_id":56700352594297,"sku":"K-AL-A-20878-G-50","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7 MGB Medium Blonde Metallic Grey Black","offer_id":56700352627065,"sku":"K-AL-A-20878-G-51","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9 MGB Very Light Blonde Metallic Grey Black","offer_id":56700352659833,"sku":"K-AL-A-20878-G-52","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9 MRC Very Light Blonde Metallic Rose Copper","offer_id":56700352692601,"sku":"K-AL-A-20878-G-53","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7 UV Medium Blonde Ultra Violet","offer_id":56700352725369,"sku":"K-AL-A-20878-G-54","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9 UV Very Light Blonde Ultra Violet","offer_id":56700352758137,"sku":"K-AL-A-20878-G-55","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10 UV Lightest Blonde Ultra Violet","offer_id":56700352790905,"sku":"K-AL-A-20878-G-56","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5 UV Light Brown Ultra Violet","offer_id":56712093139321,"sku":"K-AL-A-20878-G-1","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6MRB Dark Natural Blonde","offer_id":56712093172089,"sku":"K-AL-A-20878-G-2","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8MRB Light Natural Blonde","offer_id":56712093204857,"sku":"K-AL-A-20878-G-3","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7GB","offer_id":56712093237625,"sku":"K-AL-A-20878-G-4","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"Clear \u0026 Gloss","offer_id":56712093303161,"sku":"K-AL-A-20878-G-6","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_c4f24864-6258-4fd7-9eb4-82722db8986a.jpg?v=1771512577"},{"product_id":"alfaparf-milano-color-wear-gloss-60ml","title":"Alfaparf Milano Color Wear Demi-Permanent Gloss Toner 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf Milano Color Wear Demi-Permanent Gloss Toner 60ml\u003c\/strong\u003e is a high-performance demi-permanent toner designed to refresh and enhance hair colour while treating the hair fibre. Its lightweight, liquid formula is 100% vegan, free from ammonia and silicones, making it gentle yet effective for all hair types.\u003c\/p\u003e\n\u003cp\u003eInfused with patented arginine technology and apple vinegar, this toner helps repair hair fibres after the colouring process, restoring strength and resilience. Its pH-lowering effect enhances shine and colour longevity, while the conditioning complex smooths frizz and eliminates static for soft, manageable hair. Ideal for enhancing tone, neutralising unwanted hues, or boosting vibrancy, it leaves hair looking healthy, glossy, and full of life.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"826\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"828\" data-end=\"1197\"\u003e\n\u003cli data-start=\"828\" data-end=\"892\"\u003e100% vegan demi-permanent toner with no ammonia or silicones\u003c\/li\u003e\n\u003cli data-start=\"893\" data-end=\"968\"\u003eRepairs hair fibre using patented arginine technology and apple vinegar\u003c\/li\u003e\n\u003cli data-start=\"969\" data-end=\"1021\"\u003eReduces pH to enhance shine and colour longevity\u003c\/li\u003e\n\u003cli data-start=\"1022\" data-end=\"1082\"\u003eConditioning complex smooths frizz and eliminates static\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1153\"\u003eRefreshes or adjusts hair colour for radiant, true-to-tone results\u003c\/li\u003e\n\u003cli data-start=\"1154\" data-end=\"1197\"\u003eGentle formula suitable for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1204\" data-end=\"1220\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1252\" data-end=\"1662\"\u003e\n\u003cli data-start=\"1252\" data-end=\"1331\"\u003e\n\u003cstrong data-start=\"1255\" data-end=\"1270\"\u003ePatch Test:\u003c\/strong\u003e Always perform a patch test 48 hours prior to application.\u003c\/li\u003e\n\u003cli data-start=\"1332\" data-end=\"1389\"\u003e\n\u003cstrong data-start=\"1335\" data-end=\"1353\"\u003ePrepare Toner:\u003c\/strong\u003e Shake the bottle well before use.\u003c\/li\u003e\n\u003cli data-start=\"1390\" data-end=\"1471\"\u003e\n\u003cstrong data-start=\"1393\" data-end=\"1403\"\u003eApply:\u003c\/strong\u003e Distribute evenly on towel-dried or dry hair, section by section.\u003c\/li\u003e\n\u003cli data-start=\"1472\" data-end=\"1573\"\u003e\n\u003cstrong data-start=\"1475\" data-end=\"1487\"\u003eProcess:\u003c\/strong\u003e Leave on for \u003cstrong data-start=\"1501\" data-end=\"1517\"\u003e5–20 minutes\u003c\/strong\u003e depending on the desired intensity and hair porosity.\u003c\/li\u003e\n\u003cli data-start=\"1574\" data-end=\"1662\"\u003e\n\u003cstrong data-start=\"1577\" data-end=\"1587\"\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with lukewarm water. Follow with conditioner if needed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: For subtle tonal adjustments, leave on for a shorter period; for more intense gloss and vibrancy, extend processing time within the recommended range.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"010N Soft Lightest Natural Blonde","offer_id":56708484235641,"sku":"K-AL-A-20879-G-1","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.1 Soft Lightest Ash Blonde","offer_id":56708484268409,"sku":"K-AL-A-20879-G-2","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.12 Soft Lightest Ash Violet Blonde","offer_id":56708484301177,"sku":"K-AL-A-20879-G-3","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.17 Soft Lightest Ash Matte Blonde","offer_id":56708484333945,"sku":"K-AL-A-20879-G-4","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.02 Soft Lightest Pure Violet Blonde","offer_id":56708484366713,"sku":"K-AL-A-20879-G-5","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.21 Soft Lightest Violet Ash Blonde","offer_id":56708484399481,"sku":"K-AL-A-20879-G-6","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.22 Soft Lightest Intense Violet Blonde","offer_id":56708484432249,"sku":"K-AL-A-20879-G-7","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.04 Soft Lightest Slightly Copper Blonde","offer_id":56708484465017,"sku":"K-AL-A-20879-G-8","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.26 Soft Lightest Violet Red Blonde","offer_id":56708484497785,"sku":"K-AL-A-20879-G-9","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"010.32 Soft Lightest Golden Violet Blonde","offer_id":56708484530553,"sku":"K-AL-A-20879-G-10","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09N Soft Very Light Natural Blonde","offer_id":56708484563321,"sku":"K-AL-A-20879-G-11","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.1 Soft Very Light Ash Blonde","offer_id":56708484596089,"sku":"K-AL-A-20879-G-12","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.2 Soft Very Light Violet Blonde","offer_id":56708484628857,"sku":"K-AL-A-20879-G-13","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.23 Soft Very Light Violet Golden Blonde","offer_id":56708484661625,"sku":"K-AL-A-20879-G-14","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.26 Soft Very Light Violet Red Blonde","offer_id":56708484694393,"sku":"K-AL-A-20879-G-15","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.03 Soft Very Light Slightly Golden Blonde","offer_id":56708484727161,"sku":"K-AL-A-20879-G-16","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.3 Soft Very Light Golden Blonde","offer_id":56708528374137,"sku":"K-AL-0-A-21019-G","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.32 Soft Very Light Golden Violet Blonde","offer_id":56708484759929,"sku":"K-AL-A-20879-G-17","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"09.132 Soft Very Light Ash Golden Violet Blonde","offer_id":56708484792697,"sku":"K-AL-A-20879-G-18","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08N Soft Light Natural Blonde","offer_id":56708484825465,"sku":"K-AL-A-20879-G-19","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.17 Soft Light Ash Matte Blonde","offer_id":56708484858233,"sku":"K-AL-A-20879-G-20","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.2 Soft Light Violet Blonde","offer_id":56708484891001,"sku":"K-AL-A-20879-G-21","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"08.21 Soft Light Violet Ash Blonde","offer_id":56708484923769,"sku":"K-AL-A-20879-G-22","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.22 Soft Light Intense Violet Blonde","offer_id":56708484956537,"sku":"K-AL-A-20879-G-23","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.23 Soft Light Violet Golden Blonde","offer_id":56708484989305,"sku":"K-AL-A-20879-G-24","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.34 Soft Light Golden Copper Blonde","offer_id":56708485022073,"sku":"K-AL-A-20879-G-25","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.42 Soft Light Copper Violet Blonde","offer_id":56708485054841,"sku":"K-AL-A-20879-G-26","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.6 Soft Light Red Blonde","offer_id":56708485087609,"sku":"K-AL-A-20879-G-27","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.31 Soft Light Golden Ash Blonde","offer_id":56708485120377,"sku":"K-AL-A-20879-G-28","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"08.13 Soft Light Ash Golden Blonde","offer_id":56708485153145,"sku":"K-AL-A-20879-G-29","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"07N Soft Medium Natural Blonde","offer_id":56708485185913,"sku":"K-AL-A-20879-G-30","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"07.1 Soft Medium Ash Blonde","offer_id":56708485218681,"sku":"K-AL-A-20879-G-31","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"07.35 Soft Medium Golden Mahogany Blonde","offer_id":56708485251449,"sku":"K-AL-A-20879-G-32","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"06N Soft Dark Natural Blonde","offer_id":56708485284217,"sku":"K-AL-A-20879-G-33","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"06.1 Soft Dark Ash Blonde","offer_id":56708485316985,"sku":"K-AL-A-20879-G-34","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"06.04 Soft Dark Slightly Copper Blonde","offer_id":56708485349753,"sku":"K-AL-A-20879-G-35","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"05N Soft Light Natural Brown","offer_id":56708485382521,"sku":"K-AL-A-20879-G-36","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"05.17 Soft Light Ash Matte Brown","offer_id":56708485415289,"sku":"K-AL-A-20879-G-37","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"05.7 Soft Light Matte Brown","offer_id":56708485448057,"sku":"K-AL-A-20879-G-38","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"05.45 Soft Light Copper Mahogany Brown","offer_id":56708485480825,"sku":"K-AL-A-20879-G-39","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"01.11 Soft Blue Black","offer_id":56708485513593,"sku":"K-AL-A-20879-G-40","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"CLEAR","offer_id":56708485546361,"sku":"K-AL-A-20879-G-41","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_a791920c-eb30-4e2c-b904-970dd8b7a9e2.jpg?v=1771512605"},{"product_id":"alfaparf-milano-ultra-concentrated-pure-pigments-90ml","title":"Alfaparf Milano Pigments 90ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCustomise and intensify hair colour with \u003cstrong\u003eAlfaparf Milano Pigments 90ml.\u003c\/strong\u003e Ultra-concentrated, pH-responsive pure pigments designed for professional use on natural, coloured, or bleached hair. Mix with salon products to revive, enhance, and maintain vibrant, glossy tones with precision, stability, and long-lasting, high-impact colour results.\u003c\/p\u003e\n\u003cp\u003eEngineered to adapt seamlessly to any cosmetic base, the pigments can be mixed with a wide variety of haircare and colour products to revive, customise, and maintain both natural and cosmetic shades, keeping hair looking bright and full of depth.\u003c\/p\u003e\n\u003cp\u003eThe innovative formula allows the pure pigments to modify their structure according to the pH of the environment they are blended into, ensuring optimal performance and colour expression. Each pigment molecule is dispersed within a protective cellulose grid, remaining stable and intact until mixed, delivering controlled, high-impact results with every application.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cstrong\u003eKey\u003c\/strong\u003e Benefits\u003c\/h2\u003e\n\u003cul data-end=\"1279\" data-start=\"944\"\u003e\n\u003cli data-end=\"997\" data-start=\"944\"\u003eSuitable for natural, coloured, and bleached hair\u003c\/li\u003e\n\u003cli data-end=\"1055\" data-start=\"998\"\u003eIntensifies and enriches professional colour services\u003c\/li\u003e\n\u003cli data-end=\"1113\" data-start=\"1056\"\u003eCustomisable – mix with a wide range of hair products\u003c\/li\u003e\n\u003cli data-end=\"1161\" data-start=\"1114\"\u003eRevives and maintains vibrant, glossy tones\u003c\/li\u003e\n\u003cli data-end=\"1216\" data-start=\"1162\"\u003epH-responsive technology for adaptable performance\u003c\/li\u003e\n\u003cli data-end=\"1279\" data-start=\"1217\"\u003eStable pigment molecules protected within a cellulose grid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\n\u003cstrong\u003eHow to\u003c\/strong\u003e Use\u003c\/h2\u003e\n\u003col data-start=\"207\" data-end=\"827\"\u003e\n\u003cli data-start=\"207\" data-end=\"319\"\u003e\n\u003cp data-start=\"210\" data-end=\"319\"\u003e\u003cstrong data-start=\"210\" data-end=\"238\"\u003eSelect Your Base Product\u003c\/strong\u003e\u003cbr data-start=\"238\" data-end=\"241\"\u003eChoose the colour, mask, conditioner, or treatment you wish to personalise.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"321\" data-end=\"497\"\u003e\n\u003cp data-start=\"324\" data-end=\"497\"\u003e\u003cstrong data-start=\"324\" data-end=\"343\"\u003eAdd the Pigment\u003c\/strong\u003e\u003cbr data-start=\"343\" data-end=\"346\"\u003eDispense the required amount of base product into a bowl. Add a few drops of the pigment, adjusting the quantity depending on the intensity desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"499\" data-end=\"580\"\u003e\n\u003cp data-start=\"502\" data-end=\"580\"\u003e\u003cstrong data-start=\"502\" data-end=\"520\"\u003eMix Thoroughly\u003c\/strong\u003e\u003cbr data-start=\"520\" data-end=\"523\"\u003eBlend until the mixture is smooth and evenly coloured.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"582\" data-end=\"685\"\u003e\n\u003cp data-start=\"585\" data-end=\"685\"\u003e\u003cstrong data-start=\"585\" data-end=\"601\"\u003eApply Evenly\u003c\/strong\u003e\u003cbr data-start=\"601\" data-end=\"604\"\u003eApply to dry or towel-dried hair according to the base product’s instructions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"687\" data-end=\"827\"\u003e\n\u003cp data-start=\"690\" data-end=\"827\"\u003e\u003cstrong data-start=\"690\" data-end=\"709\"\u003eProcess \u0026amp; Rinse\u003c\/strong\u003e\u003cbr data-start=\"709\" data-end=\"712\"\u003eLeave on for the recommended development time of the chosen base product. Rinse thoroughly and style as desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"829\" data-end=\"963\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem data-start=\"832\" data-end=\"963\" data-is-last-node=\"\"\u003ePro Tip: The more pigment added, the more intense and vibrant the final result. Always perform a strand test before full application.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Ash","offer_id":56699899249017,"sku":"K-AL-A-20880-G-1","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Ash Gold","offer_id":56699899281785,"sku":"K-AL-A-20880-G-2","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Bronze","offer_id":56699899314553,"sku":"K-AL-A-20880-G-3","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Copper","offer_id":56699899347321,"sku":"K-AL-A-20880-G-4","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Golden Mahogany","offer_id":56699899380089,"sku":"K-AL-A-20880-G-5","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Gold","offer_id":56699899412857,"sku":"K-AL-A-20880-G-6","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Golden Violet","offer_id":56699899445625,"sku":"K-AL-A-20880-G-7","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Grey Black","offer_id":56699899478393,"sku":"K-AL-A-20880-G-8","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":56699899511161,"sku":"K-AL-A-20880-G-9","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Rose Copper","offer_id":56699899543929,"sku":"K-AL-A-20880-G-10","price":24.49,"currency_code":"GBP","in_stock":true},{"title":"Ultra Violet","offer_id":56699899576697,"sku":"K-AL-A-20880-G-11","price":24.49,"currency_code":"GBP","in_stock":false},{"title":"Violet Ash","offer_id":56699899609465,"sku":"K-AL-A-20880-G-12","price":24.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_fabc6ebe-737f-4304-87d5-a2af5f4f3f60.png?v=1771513902"},{"product_id":"alfaparf-milano-oxido-peroxide-cream-1000ml","title":"Alfaparf Milano Oxid'o Peroxide Cream 1000ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf Milano Oxid'o Peroxide Cream 1000ml\u003c\/strong\u003e is a professional cream developer designed to ensure optimal colour and lightening performance. Specially formulated for tone-on-tone colour services such as Color Wear and for bleaching treatments, it delivers consistent, reliable results while helping to protect the hair fibre.\u003c\/p\u003e\n\u003cp\u003eIts gentle formula features a smooth, creamy texture that allows for easy mixing and precise application, ensuring even distribution and controlled processing. Free from parabens, paraffins, and mineral oils, it supports professional results with a more conscious formulation approach.\u003c\/p\u003e\n\u003cp data-start=\"616\" data-end=\"634\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"636\" data-end=\"919\"\u003e\n\u003cli data-start=\"636\" data-end=\"700\"\u003eEnsures optimal colour development and bleaching performance\u003c\/li\u003e\n\u003cli data-start=\"701\" data-end=\"758\"\u003eIdeal for tone-on-tone colour services and lightening\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"807\"\u003eGentle formula suitable for professional use\u003c\/li\u003e\n\u003cli data-start=\"808\" data-end=\"867\"\u003eCreamy consistency for accurate, controlled application\u003c\/li\u003e\n\u003cli data-start=\"868\" data-end=\"919\"\u003eFree from parabens, paraffins, and mineral oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"926\" data-end=\"951\"\u003e\u003cstrong\u003eAvailable Strengths\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"953\" data-end=\"1239\"\u003e\n\u003cli data-start=\"953\" data-end=\"1011\"\u003e5 Volume (1.5%) – Subtle deposit and gentle toning\u003c\/li\u003e\n\u003cli data-start=\"1012\" data-end=\"1071\"\u003e10 Volume (3%) – Standard deposit with minimal lift\u003c\/li\u003e\n\u003cli data-start=\"1072\" data-end=\"1121\"\u003e20 Volume (6%) – Up to 1–2 levels of lift\u003c\/li\u003e\n\u003cli data-start=\"1122\" data-end=\"1171\"\u003e30 Volume (9%) – Up to 2–3 levels of lift\u003c\/li\u003e\n\u003cli data-start=\"1172\" data-end=\"1239\"\u003e40 Volume (12%) – Maximum lift for high-lightening services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eAQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, PEG-40 CASTOR OIL, SODIUM HYDROXIDE, ETIDRONIC ACID, C12-13 ALKYL LACTATE\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alfaparf Milano","offers":[{"title":"5 Volume 1.5%","offer_id":56699809923449,"sku":"K-AL-A-20881-G-1","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"10 Volume 3%","offer_id":56699809956217,"sku":"K-AL-A-20881-G-2","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"20 Volume 6%","offer_id":56699809988985,"sku":"K-AL-A-20881-G-3","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"30 Volume 9%","offer_id":56699810021753,"sku":"K-AL-A-20881-G-4","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"40 Volume 12%","offer_id":56699810054521,"sku":"K-AL-A-20881-G-5","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_cf1ef377-5aab-4b1c-99dd-e54905e6ea21.jpg?v=1771514982"},{"product_id":"alfaparf-milano-color-wear-gloss-activator-9-5-vol-1000ml","title":"Alfaparf Milano Color Wear Gloss Activator 9.5 Vol 1000ml","description":"\u003cp\u003e\u003cstrong data-end=\"109\" data-start=\"48\"\u003eAlfaparf Milano Color Wear Gloss Activator 9.5 Vol 1000ml\u003c\/strong\u003e is a professional, vegan demi-permanent liquid activator designed to refine hair tone and enhance shine. Free from ammonia and PPD, it treats hair gently while helping maintain colour vibrancy and integrity.\u003c\/p\u003e\n\u003cp\u003eCompatible with over 40 Color Wear shades, it allows precise tonal adjustments without affecting the overall depth of the colour. Its acidic pH boosts luminosity and smoothness, while the liquid-gel consistency ensures effortless, even application for professional results. Ideal for refreshing colour, neutralising unwanted undertones, or adding brilliance to finished services.\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"725\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1049\" data-start=\"745\"\u003e\n\u003cli data-end=\"789\" data-start=\"745\"\u003eVegan formula, free from ammonia and PPD\u003c\/li\u003e\n\u003cli data-end=\"847\" data-start=\"790\"\u003eControls and refines hair tone without altering depth\u003c\/li\u003e\n\u003cli data-end=\"888\" data-start=\"848\"\u003eWorks with 40+ Color Wear shades\u003c\/li\u003e\n\u003cli data-end=\"934\" data-start=\"889\"\u003eAcidic pH enhances shine and smooths hair\u003c\/li\u003e\n\u003cli data-end=\"990\" data-start=\"935\"\u003eLiquid-gel texture allows precise, easy application\u003c\/li\u003e\n\u003cli data-end=\"1049\" data-start=\"991\"\u003eSupports colour longevity while caring for hair fibres\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1072\" data-start=\"1056\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-end=\"1478\" data-start=\"1104\"\u003e\n\u003cli data-end=\"1163\" data-start=\"1104\"\u003e\n\u003cstrong data-end=\"1122\" data-start=\"1107\"\u003ePatch Test:\u003c\/strong\u003e Conduct 48 hours prior to application.\u003c\/li\u003e\n\u003cli data-end=\"1243\" data-start=\"1164\"\u003e\n\u003cstrong data-end=\"1175\" data-start=\"1167\"\u003eMix:\u003c\/strong\u003e Combine with the chosen Color Wear shade according to guidelines.\u003c\/li\u003e\n\u003cli data-end=\"1310\" data-start=\"1244\"\u003e\n\u003cstrong data-end=\"1257\" data-start=\"1247\"\u003eApply:\u003c\/strong\u003e Evenly distribute through towel-dried or dry hair.\u003c\/li\u003e\n\u003cli data-end=\"1395\" data-start=\"1311\"\u003e\n\u003cstrong data-end=\"1326\" data-start=\"1314\"\u003eProcess:\u003c\/strong\u003e Leave on for 5–20 minutes depending on desired tone intensity.\u003c\/li\u003e\n\u003cli data-end=\"1478\" data-start=\"1396\"\u003e\n\u003cstrong data-end=\"1409\" data-start=\"1399\"\u003eRinse:\u003c\/strong\u003e Rinse thoroughly and follow with conditioning treatment if needed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cem\u003ePro Tip: Use to enhance gloss, balance undertones, or refresh colour between full services.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eAqua (Water), Undeceth-3, Oleic Acid, Isopropyl Alcohol, Propylene Glycol, Laureth-2, Arginine, Potassium Hydroxide, PEG-15, Cocopolyamine, p-Aminophenol, PEG-90 Glyceryl, Isostearate, m-Aminophenol, Parfum (Fragrance), Centrimonium Chloride, Erythorbic Acid, Sodium Sulfite, Hydroxyethyl-3, 4-Methylenedioxyaniline HCI, EDTA, 2-Amino-3-Hyydroxypyridine, 2-Methyl-5-Hydroxyethylamenophenol, p-Phenylenediamine, 2-Amino-6-Chloro-4-Nitrophenol, Glyciren, Vinegar, Potassium Sorbate, Sodium Benzoate, Urtica Dioica (Nettle) extract, Malva Sylvestris(Mallow) Flowerexreact\u003cem\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":56699815919993,"sku":"K-AL-A-20882-G","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_e8f9245f-71b0-4997-9e5f-077745450abc.png?v=1771514953"},{"product_id":"alfaparf-milano-bb-bleach-high-lift-bleaching-powder-9-400g","title":"Alfaparf Milano BB Bleach High Lift Bleaching Powder 9 Tone 400g","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-110\" data-turn-id=\"request-6994a737-d6ec-8326-95ed-4c1520af4db8-16\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"1a68ad41-0c96-4d91-8f37-341e513c83cd\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cstrong\u003eThe Alfaparf Milano BB Bleach High Lift 9 Tone Bleaching Powder 400g\u003c\/strong\u003e is a professional-grade lightening product designed for personalised bleaching services. Its non-volatile, powdery texture mixes into a smooth, creamy consistency for effortless application and even lift. Infused with Chia Seed Oil, this high-lift bleach nourishes and protects hair during the lightening process. Rich in Omega-3 fatty acids, minerals, and vitamins, it helps minimise damage and maintain hair integrity while delivering up to 9 levels of lift. Ideal for creating a flawless base for vibrant colour, highlights, or creative hair services.\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\n\u003cul data-end=\"1072\" data-start=\"711\"\u003e\n\u003cli data-end=\"774\" data-start=\"711\"\u003eHigh-lift bleach achieving up to 9 levels of lightening\u003c\/li\u003e\n\u003cli data-end=\"822\" data-start=\"775\"\u003eSmooth, creamy texture for easy application\u003c\/li\u003e\n\u003cli data-end=\"884\" data-start=\"823\"\u003eContains Chia Seed Oil for nourishment and protection\u003c\/li\u003e\n\u003cli data-end=\"951\" data-start=\"885\"\u003eRich in Omega-3, minerals, and vitamins to support hair health\u003c\/li\u003e\n\u003cli data-end=\"1021\" data-start=\"952\"\u003eSuitable for personalised lightening services and creative colour\u003c\/li\u003e\n\u003cli data-end=\"1072\" data-start=\"1022\"\u003eHelps maintain hair integrity during bleaching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eHow to Use\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003col data-end=\"1596\" data-start=\"1127\"\u003e\n\u003cli data-end=\"1185\" data-start=\"1127\"\u003ePatch Test: Always perform 48 hours prior to use.\u003c\/li\u003e\n\u003cli data-end=\"1282\" data-start=\"1186\"\u003eMix: Combine BB Bleach powder with the recommended developer according to desired lift.\u003c\/li\u003e\n\u003cli data-end=\"1378\" data-start=\"1283\"\u003eApply: Section hair and apply evenly, starting from the areas requiring the most lift.\u003c\/li\u003e\n\u003cli data-end=\"1499\" data-start=\"1379\"\u003eProcess: Leave on until the target level of lightness is achieved, monitoring closely to avoid over-processing.\u003c\/li\u003e\n\u003cli data-end=\"1596\" data-start=\"1500\"\u003eRinse: Rinse thoroughly and follow with post-bleach care to restore moisture and shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cem\u003ePro Tip: For ultra-consistent lift, mix to a creamy consistency and apply immediately to avoid uneven results.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv data-zone-component-grouplastindex=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-groupsize=\"2\" data-zone-component-group=\"A\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-zonename=\"Content 5\" class=\"product-description component\" id=\"ctl00_Content_zneContent5_ctl04_ctl00\"\u003e\n\u003cdiv class=\"pd-region\" data-pd-target=\"\" id=\"ctl00_Content_zneContent5_ctl04_ctl02\"\u003e\n\u003cdiv data-pd-variation-render=\"\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-114\" data-turn-id=\"request-6994a737-d6ec-8326-95ed-4c1520af4db8-18\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"1afe8a88-f28e-430e-a485-55a15ae56c25\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"565\" data-start=\"0\"\u003ePotassium Persulfate, Sodium Silicate, Magnesium Carbonate, Sodium Stearate, Ammonium Persulfate, Sodium Metasilicate, EDTA, Hydroxyethylcellulose, Paraffinum Liquidum (Mineral Oil), Xanthan Gum, Potassium Alginate, Silica, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance), Helianthus Annuus (Sunflower) Seed Oil, Salvia Hispanica Seed Oil, Maltodextrin, Aqua (Water), Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Caesalpinia Spinosa Fruit Extract, Helianthus Annuus (Sunflower) Sprout Extract, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion\" id=\"accordion\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"zone-background text-dark\"\u003e\n\u003cdiv data-zone-component-grouplastindex=\"6\" data-zone-component-groupfirstindex=\"5\" data-zone-component-groupsize=\"2\" data-zone-component-group=\"C\" data-zone-component-instanceid=\"1fa95a57-251a-4b28-bea3-0059d799caee\" data-zone-component-zonename=\"Content 6\" class=\"title-component component\" id=\"ctl00_Content_zneContent6_ctl07_ctl00\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":56699851440505,"sku":"K-AL-A-20883-G","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_6810625b-578e-4e93-a616-5abe9c50ba8e.jpg?v=1771515259"},{"product_id":"alfaparf-milano-bb-bleach-high-lift-bleaching-powder-7-400g","title":"Alfaparf Milano BB Bleach High Lift Bleaching Powder 7 Tone 400g","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6994a737-d6ec-8326-95ed-4c1520af4db8-19\" data-testid=\"conversation-turn-116\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f7f9b114-9b39-4e7c-aa08-9b1e5e9ed90e\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cstrong\u003eAlfaparf Milano BB Bleach High Lift Bleaching Powder 7 400g\u003c\/strong\u003e is a versatile professional lightening powder suitable for all applications, including scalp use, foil highlights, and balayage techniques. Its creamy, easy-to-mix texture ensures smooth application and consistent lift for precise results.Infused with Marula Oil, rich in nutrients, antioxidants, unsaturated fatty acids, and Vitamin E, it nourishes and protects the hair during the bleaching process, leaving strands glossy, revitalised, and healthy-looking. Ideal for creating a flawless base for vibrant colour or artistic hair designs.\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\n\u003cul data-start=\"688\" data-end=\"1040\"\u003e\n\u003cli data-start=\"688\" data-end=\"721\"\u003eLifts hair up to 7 levels\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"779\"\u003eSuitable for scalp, foil highlights, and balayage\u003c\/li\u003e\n\u003cli data-start=\"780\" data-end=\"850\"\u003eInfused with Marula Oil to nourish, protect, and enhance shine\u003c\/li\u003e\n\u003cli data-start=\"851\" data-end=\"919\"\u003eRich in antioxidants, unsaturated fatty acids, and Vitamin E\u003c\/li\u003e\n\u003cli data-start=\"920\" data-end=\"989\"\u003eSmooth, creamy consistency for easy application and even lift\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1040\"\u003eLeaves hair soft, healthy, and revitalised\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eHow to Use\u003c\/strong\u003e\n\u003col data-start=\"1095\" data-end=\"1587\"\u003e\n\u003cli data-start=\"1095\" data-end=\"1151\"\u003ePatch Test: Always perform 48 hours before use.\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1262\"\u003eMix: Combine Easy Lift 7 Tone Bleach powder with the recommended developer according to desired lift.\u003c\/li\u003e\n\u003cli data-start=\"1263\" data-end=\"1366\"\u003eApply: Section hair and apply evenly to dry hair, starting where the lightest lift is desired.\u003c\/li\u003e\n\u003cli data-start=\"1367\" data-end=\"1475\"\u003eProcess: Leave on until the target lift is achieved, monitoring carefully to avoid over-processing.\u003c\/li\u003e\n\u003cli data-start=\"1476\" data-end=\"1587\"\u003eRinse: Rinse thoroughly and follow with a post-bleach treatment to restore moisture and manageability.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cem\u003ePro Tip: For balayage or highlights, apply with precision tools for seamless, natural-looking transitions.\u003c\/em\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cp class=\"text-center\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"text-center\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6994a737-d6ec-8326-95ed-4c1520af4db8-20\" data-testid=\"conversation-turn-118\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"508cace4-9a76-4b25-988e-f61bd1c40248\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"552\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePotassium Persulfate, Sodium Silicate, Magnesium Carbonate, Sodium Stearate, Ammonium Persulfate, Sodium Metasilicate, EDTA, Hydroxyethylcellulose, Paraffinum Liquidum (Mineral Oil), Potassium Alginate, Silica, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Xanthan Gum, Parfum (Fragrance), CI 77007 (Ultramarines), Sclerocarya Birrea Seed Oil, Maltodextrin, Aqua (Water), Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Caesalpinia Spinosa Fruit Extract, Helianthus Annuus (Sunflower) Sprout Extract, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":56699855274361,"sku":"K-AL-A-20884-G","price":18.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/image_f7f388e1-04cd-4cbd-98ec-d8bdceac00d6.jpg?v=1771515245"},{"product_id":"alfaparf-milano-evolution-of-the-color-shine-effect-permanent-color-60ml","title":"Alfaparf Milano Evolution Of The Color Shine Effect Permanent Color 60ml","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAlfaparf Milano Evolution Of The Color Shine Effect Permanent Color 60ml\u003c\/strong\u003e is the new ammonia and MEA-free permanent hair color that uses a formula with 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The alkalizing agent, which replaces those most commonly found in the market (such as ammonia and MEA), works in synergy with the emollient oil in order to give the hair a better cosmetic appearance and superior shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits: \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan:\u003c\/strong\u003e Free from ingredients of animal origin or derivation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree From: \u003c\/strong\u003eAmmonia, MEA, PPD, Resorcinol \u0026amp; Silicones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBonding Technology:\u003c\/strong\u003e Patented technology for hair protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Guard Technology: \u003c\/strong\u003eFor longer-lasting color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUV Protection System:\u003c\/strong\u003e To counteract UV light-induced color loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Pollution:\u003c\/strong\u003e To counteract the unwanted effects of pollution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue light Protection:\u003c\/strong\u003e Protects the color from blue-light damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlkalising Agent:\u003c\/strong\u003e Superior shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eMix in a ratio of 1:1 with \u003cmeta charset=\"UTF-8\"\u003e\u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/alfaparf-milano-oxido-peroxide-cream-1000ml?srsltid=AfmBOorkfSf9JhE184W7rBC0V4dtfaFXnaRn7NsYui1HQzXzbfsNuJ1p\"\u003eOxid’O Stabilising 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