{"title":"Jerome Russell","description":null,"products":[{"product_id":"jerome-russell","title":"Jerome Russell Bblonde Powder Bleach (4 x 25g)","description":"\u003cp itemprop=\"name\" aria-level=\"1\" class=\"pdpTitle\"\u003e\u003cstrong\u003eJeromJerome Russell B Blonde Powder Bleach (4 x 25g)\u003c\/strong\u003e \u003cspan\u003eor Light to Dark Brown Hair. Lifts up to 9 shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp itemprop=\"name\" aria-level=\"1\" class=\"pdpTitle\"\u003e\u003cspan\u003eIncludes 4 x 25g sachets of bleach, Mix 25g of bleach with 75ml of developer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp itemprop=\"name\" aria-level=\"1\" class=\"pdpTitle\"\u003e \u003c\/p\u003e","brand":"Jerome Russell","offers":[{"title":"Default Title","offer_id":56635933229433,"sku":"K-JE-J-20159-G","price":4.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Screenshot_2026-02-10_at_17.07.43.png?v=1770743467"},{"product_id":"jerome-russell-bblonde-maximum-cream-peroxide-75ml","title":"Jerome Russell Bblonde Maximum Cream Peroxide 75ml","description":"\u003cp\u003eCreate professional-quality blonde results at home with \u003cstrong\u003eJerome Russell Bblonde Maximum Cream Peroxide\u003c\/strong\u003e. Specifically formulated to be mixed with \u003cstrong\u003eBblonde High Lift Powder Bleach\u003c\/strong\u003e, this creamy developer offers consistent performance and allows you to customise the amount of lift by choosing the developer strength best suited to your hair colour and desired result.\u003c\/p\u003e\n\u003cp\u003eIts smooth cream consistency mixes easily with bleach powder for even application, while the addition of \u003cstrong\u003eAvocado Oil \u003c\/strong\u003ehelps support hydration and shine throughout the lightening process. Each bottle is individually sold, giving you complete flexibility when touching up roots or performing full-head blonding.\u003c\/p\u003e\n\u003cp\u003eChoose from three strengths depending on your starting hair colour and desired lift:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e20 Vol (6%)\u003c\/strong\u003e – Suitable for \u003cstrong\u003eblonde to light brown hair\u003c\/strong\u003e, lifting up to \u003cstrong\u003e5 shades\u003c\/strong\u003e. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e30 Vol (9%)\u003c\/strong\u003e – Suitable for \u003cstrong\u003eblonde to medium brown hair\u003c\/strong\u003e, lifting up to \u003cstrong\u003e7 shades\u003c\/strong\u003e. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e40 Vol (12%)\u003c\/strong\u003e – Suitable for \u003cstrong\u003elight to dark brown hair\u003c\/strong\u003e, lifting up to \u003cstrong\u003e9 shades\u003c\/strong\u003e. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eJerome Russell Bblonde Maximum Cream Peroxide is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHome users experienced with hair bleaching\u003c\/li\u003e\n\u003cli\u003eMixing with Bblonde High Lift Powder Bleach\u003c\/li\u003e\n\u003cli\u003eRoot touch-ups and full-head blonding\u003c\/li\u003e\n\u003cli\u003eAchieving customised lifting strength\u003c\/li\u003e\n\u003cli\u003eBlonde, light brown, medium brown and dark brown hair (depending on developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality cream developer\u003c\/li\u003e\n\u003cli\u003eAvailable in \u003cstrong\u003e20 Vol (6%)\u003c\/strong\u003e, \u003cstrong\u003e30 Vol (9%)\u003c\/strong\u003e and \u003cstrong\u003e40 Vol (12%)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eAllows you to choose your desired level of lift\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for easy mixing and application\u003c\/li\u003e\n\u003cli\u003eEnriched with Avocado Oil to help enhance hydration and shine\u003c\/li\u003e\n\u003cli\u003eIdeal for use with Bblonde High Lift Powder Bleach\u003c\/li\u003e\n\u003cli\u003eIndividually sold for flexible blonding\u003c\/li\u003e\n\u003cli\u003eTrusted Jerome Russell Bblonde formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eCarry out a skin allergy and strand test before use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMix \u003cstrong\u003eone 25g sachet of Bblonde High Lift Powder Bleach\u003c\/strong\u003e with \u003cstrong\u003eone 75ml bottle of Bblonde Maximum Cream Peroxide\u003c\/strong\u003e until smooth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly following the instructions provided with the bleach powder.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProcess according to the recommended development time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly and follow with an appropriate toner and aftercare treatment for best results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Jerome Russell","offers":[{"title":"20 VOL 6%","offer_id":64036602118521,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"30 VOL 9%","offer_id":64036602151289,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"40 VOL 12%","offer_id":64036602184057,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Jerome_Russell_Bblonde_Maximum_Cream_Peroxide_20_Vol_6_75ml.png?v=1784810259"},{"product_id":"jerome-russell-bblonde-maximum-colour-toner-75ml","title":"Jerome Russell Bblonde Maximum Colour Toner 75ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRefresh, enhance or personalise your blonde with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJerome Russell Bblonde Maximum Colour Toner 75ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Available in a range of vibrant and classic shades including \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSteel, Denim, Aqua, Copper, Rose Gold, White Gold, Ash, Atomic Blonde, Pearl, Silver, Platinum and Ice Blonde\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, these semi-permanent toners allow you to neutralise unwanted brassiness or experiment with fashion-forward blonde tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated without ammonia or peroxide, the ready-to-use toner deposits colour onto pre-lightened hair while helping to refresh faded blonde shades between colouring appointments. Whether you're looking for an icy platinum finish, a soft pearl blonde or a bold pastel statement, Bblonde Maximum Colour Toner delivers vibrant results that gradually fade with washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable Shades\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSteel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDenim\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAqua\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCopper\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRose Gold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhite Gold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAsh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAtomic Blonde\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePearl\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilver\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlatinum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIce Blonde\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJerome Russell Bblonde Maximum Colour Toner is ideal for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eNatural, bleached or highlighted blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePre-lightened hair (recommended for the most vibrant results)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone wanting to neutralise yellow or brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose looking to experiment with temporary blonde and fashion shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing faded colour between salon visits\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eEnhances and refreshes blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNeutralises unwanted warm and brassy tones (shade dependent)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds vibrant semi-permanent colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReady-to-use formula with no mixing required\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAmmonia-free and peroxide-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGradually fades with washing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for creating customised blonde looks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan Friendly and Cruelty Free\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eShampoo hair and towel dry until damp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWearing suitable gloves, apply the toner evenly through the hair, ensuring full coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to develop according to the instructions provided with your chosen shade.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as 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