{"title":"Maxima","description":"","products":[{"product_id":"maxima-oxicreme-150ml","title":"Maxima Oxicreme 150ml","description":"\u003cdiv class=\"uk-width-expand@m uk-first-column\"\u003e\n\u003cdiv class=\"uk-panel uk-margin-remove-first-child uk-margin uk-scrollspy-inview uk-animation-slide-left-medium\"\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eMaxima Professional OXI Creme \u003c\/strong\u003eis a high-quality oxidizing emulsion designed to deliver reliable and consistent hair color results. 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Quinoa extract leaves the skin fresh and velvety smooth and strengthens the hair fibre, giving it a healthy, radiant appearance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"250ml","offer_id":56222558126457,"sku":"K-MA-2-K-13554-G","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":56222558159225,"sku":"K-MA-1-K-13555-G","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Maxima_AloeTherapy_Shampoo-1000250-f927f7a5_072d3f7d-6247-4aa4-8e3f-0dd1140f90d8.webp?v=1763464746"},{"product_id":"maxima-aloe-therapy-conditioner","title":"Maxima Aloe therapy Conditioner","description":"\u003cp\u003e\u003cspan\u003eHYDRATING CREAM CONDITIONER for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDelicate, hydrating and regenerating cream for all hair types, free from silicones and oil derivatives. Ideal for frequent use, it is formulated with Cocoa Butter to leave hair light, voluminous and tangle-free. Aloe Vera juice ensures deep hydration, while the high protein content of Quinoa increases elasticity and leaves hair protected, soft and shiny.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"250ml","offer_id":56222593352057,"sku":"K-MA-K-13558-G-1","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":56222593384825,"sku":"K-MA-K-13558-G-2","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Maxima_AloeTherapy_Conditioner-7b9bcaa6.webp?v=1770220232"},{"product_id":"maxima-liss-therapy-shampoo","title":"Maxima Liss Therapy Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eDISCIPLINING SHAMPOO for frizzy hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnti-frizz disciplining shampoo, free from sulfates and added salt. Formulated with a complex of keratin, collagen and hyaluronic acid, it smooths the hair fibre and adds hydration and luminosity; enriched with avocado butter, it leaves frizzy, unruly hair soft and manageable. Perfect for maintaining the results of any smoothing treatment, it protects against drying and humidity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56222742610297,"sku":"K-MA-K-13559-G","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/210324_LissTherapy_Shampoo-b81c5502.webp?v=1763466339"},{"product_id":"maxima-liss-therapy-mask-250ml","title":"Maxima Liss Therapy mask 250ml","description":"\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003eDISCIPLINING MASK for frizzy hair\u003c\/div\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"el-meta uk-text-meta uk-margin-top\"\u003e\n\u003cp\u003e\u003cspan\u003eAnti-frizz disciplining mask based on a complex of keratin, collagen and hyaluronic acid that nourishes and regenerates the hair fibre leaving it visibly smoother. Enriched with avocado butter for unrivalled soft, silky results. Leaves hair perfectly smooth, manageable, healthy and shiny. Perfect for maintaining the results of any smoothing treatment, it restructures chemically-treated hair and forms a film barrier that protects the mid-lengths and ends from external agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56222780719481,"sku":"K-MA-K-13563-G","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/210324_LissTherapy_Maschera-95f5f1d1.webp?v=1763466579"},{"product_id":"maxima-fiber-pro-3-5-150ml","title":"Maxima Fiber Pro 3.5 150ml","description":"\u003cp\u003e\u003cspan\u003ePROTECTIVE SPRAY for frizzy hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstant leave-in conditioner for frizzy and unruly hair, based on a complex of keratin, collagen, hyaluronic acid and hydrolyzed silk. Formulated to even out porosity, the spray performs a dual function: it prepares the hair fibre for a technical service, optimising results, while also protecting against heat from straighteners and hair dryers, leaving hair silky and glossy. Anti-static frizz control action.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56222891442553,"sku":"K-MA-V-13561-G","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/210401_FiberPro_3.5-aa0989fa.webp?v=1763466855"},{"product_id":"maxima-color-remover-kit","title":"Maxima Color Remover Kit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIt removes unwanted oxidation hair color without affecting the natural pigment. It can be used for a complete color removal or a slight color correction. Peroxide and ammonia free, it does not lighten the hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGentle and conditioning formula.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56355999318393,"sku":"K-UN-K-15474-G","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/MAXIMA_Remover-1-697a7a3d.webp?v=1765732205"},{"product_id":"maxima-detox-peeling-pre-shampoo-150ml","title":"Maxima Detox Peeling Pre-Shampoo 150ml","description":"\u003cp\u003e\u003cspan\u003eDermo-purifying serum based on essential oils with specific sanitizing, detoxifying and soothing properties. Formulated with alphahydroxy acids, which carry out a soft peeling action, it removes desquamation, sebum plugs and impurities from the scalp allowing a deep cleansing. It moisturizes, oxygenates and tones the scalp stimulating cell renewal. Ideal to prepare the scalp to receive the successive treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56474795901305,"sku":"K-MA-V-17176-G","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Vitalker_DetoxRelief_Peeling-a4c1795f.webp?v=1770220190"},{"product_id":"maxima-detox-relief-soothing-lotion-150ml","title":"Maxima Detox Relief soothing Lotion 150ml","description":"\u003cp\u003e\u003cspan\u003eSoothing lotion specifically designed to instantly relieve scalp irritation in the presence of redness, tingling and itching, due to dermatitis, irritation from aggressive chemicals or an altered physiological pH. Thanks to the soothing and calming effect of its natural active ingredients, it instantly reduces the burning sensation and tension on the scalp, with an effective protective and elasticising effect. Preventive use is recommended for anyone with delicate, irritable scalps before chemical treatments (colouring, perms, straightening), while using it afterwards can calm any irritations, itching or redness and restore the physiological balance of the scalp. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e apply the lotion all over the scalp or just to the affected areas, taking care to massage gently for a few minutes until completely absorbed. Do not rinse. Use as often as necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56474799604089,"sku":"K-MA-V-17177-G","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Vitalker_DetoxRelief_Lotion-e5882654.webp?v=1770220220"},{"product_id":"maxima-balance-purifying-mud-500ml","title":"Maxima Balance Purifying Mud 500ml","description":"\u003cp\u003e\u003cspan\u003eA pre-shampoo treatment that ensures deep scalp cleansing and rebalances oily skin, stopping excess sebum from forming and preventing flaking. Formulated with green clay and activated charcoal, selected for their excellent absorbing and purifying power, it removes residues, impurities and toxins from the skin, and also has a powerful remineralising and regenerating effect. Also suitable for sensitive scalps thanks to its soothing, moisturising and protective effect, it leaves skin refreshed and revitalised. It gives the hair a voluminous effect at the roots while keeping the lengths well-nourished and moisturised.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56474808877433,"sku":"K-MA-V-17178-G","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Vitalker_Balance_Fango-1d8fdc9f.webp?v=1768572405"},{"product_id":"maxima-balance-normalising-shampoo-250ml","title":"Maxima Balance Normalising Shampoo 250ml","description":"\u003cdiv class=\"uk-panel uk-margin uk-scrollspy-inview\"\u003ePurifying hair bath that combines the cleansing and healing efficacy of green clay with the astringent, antiseptical and soothing properties of a specific blend of natural essential oils. Rich in active principles against seborrhea and dandruff and B-group vitamins essential for hair health, it is ideal to use on oily and irritated scalp, even associated with dandruff and hair fall. It fortifies and nourishes the hair adding elasticity and shine, leaving the lengths soft and moisturized.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":56474812055929,"sku":"K-MA-V-17179-G","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Vitalker_Balance_NormalizingShampoo_250ml-1e91b1ba.webp?v=1768572369"},{"product_id":"maxima-curl-wave-therapy-elasticising-shampoo","title":"Maxima Curl \u0026 Wave Therapy Elasticising Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnhance natural movement, softness and definition with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Curl \u0026amp; Wave Therapy Elasticising Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional shampoo created for curly, wavy and permed hair. Designed to gently cleanse while supporting curl elasticity, this shampoo helps leave hair feeling hydrated, disciplined, silky and full of shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eavocado oil and bamboo extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Maxima Curl \u0026amp; Wave Therapy Elasticising Shampoo helps improve the look and feel of dry, frizzy or unruly curls without weighing them down. Its curl-friendly formula helps define waves, control frizz and support a smoother, more manageable finish, making it ideal for maintaining bouncy, healthy-looking curls between salon visits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for home haircare and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1000ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for salon or professional use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional elasticising shampoo for curly, wavy and permed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps define curls and waves without weighing hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with avocado oil and bamboo extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps hydrate, soften and discipline unruly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports improved elasticity and natural movement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz for smoother-looking curls\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair silky, shiny and easier to comb\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for natural or chemically permed curls\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from SLES, SLS, silicones and colourants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in 250ml and 1000ml sizes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to wet hair and gently massage into the scalp and lengths until a soft lather forms. Rinse thoroughly. Repeat the application if necessary. For best results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Curl \u0026amp; Wave Therapy Elasticising Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and style with the matching curl defining products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Glycerin, PEG-200 Hydrogenated Glyceryl Palmate, Coco-Glucoside, Glyceryl Oleate, Phenoxyethanol, PEG-7 Glyceryl Cocoate, Sasa Kurilensis Leaf\/Stem Extract, Phytosterols, Olea Europaea (Olive) Fruit Oil, Persea Gratissima (Avocado) Oil, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Parfum\/Fragrance, Lactic Acid, Propylene Glycol, Ethylhexylglycerin, Benzyl Alcohol.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"250ml","offer_id":63797700919673,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":63797700952441,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Maxima_Curl_Wave_Therapy_Elasticising_Shampoo_250ml.png?v=1781870975"},{"product_id":"maxima-curls-waves-therapy-modelling-gel-cream-150ml","title":"Maxima Curls \u0026 Waves Therapy Modelling Gel Cream 150ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eShape, define and revive curls with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Curl \u0026amp; Wave Therapy Modelling Gel Cream 150ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional silicone-free styling cream-gel created for curly and wavy hair. Designed to enhance the natural curl pattern, this lightweight styling formula helps give curls definition, bounce, shine and long-lasting control without leaving hair stiff or heavy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eavocado oil, bamboo extract and jojoba oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Maxima Curl \u0026amp; Wave Therapy Modelling Gel Cream helps improve elasticity while giving curls a vibrant, glossy and healthy-looking finish. Its anti-frizz action helps protect against humidity, making it ideal for styling soft waves, defined curls and naturally textured hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional modelling gel cream for curly and wavy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps define waves and enhance natural curl shape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with avocado oil, bamboo extract and jojoba oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves elasticity and curl movement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGives shine, softness and a vibrant finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps control frizz with humidity protection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight texture that does not weigh curls down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for natural curls, waves and permed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilicone-free formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e150ml styling size for home or salon use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a small amount of cream to the hands, then distribute evenly through damp hair. Shape the curls with your fingers and allow hair to dry naturally, or use a diffuser for extra volume and definition. Do not rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Glycerin, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Isopropyl Myristate, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Sasa Kurilensis Leaf\/Stem Extract, Persea Gratissima (Avocado) Oil, Phytosterols, Olea Europaea (Olive) Fruit Oil, Tocopheryl Acetate, Parfum\/Fragrance, Hydroxyethylcellulose, Polysorbate-60, Ceteareth-25, PEG-100 Stearate, Benzyl Alcohol, Ethylhexylglycerin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":63797710782841,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/MaximaCurls_WavesTherapyModellingGelCream150ml.png?v=1781871472"},{"product_id":"maxima-sun-lovin-after-sun-hair-and-body-wash-250ml","title":"Maxima Sun Lovin' After Sun Hair And Body Wash 250ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCleanse, refresh and restore after a day in the sun with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Sun Lovin' After Sun Hair And Body Wash 250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional after-sun shower shampoo designed for both hair and body. Ideal after exposure to sun, sea, swimming pools and outdoor heat, this gentle wash helps remove salt, chlorine and residue while leaving skin feeling soft and hair feeling silky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eorganic goji berries, aloe vera, sunflower oil, vitamin E and UV filter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Maxima Sun Lovin' helps provide protective, antioxidant and moisturising care after sun exposure. Its vegan formula is perfect for holiday haircare, beach bags and summer salon retail, helping defend hair and skin from the drying effects of sun, wind, salt and chlorine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAfter-sun shampoo and body wash in one\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses hair and skin after sun exposure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps remove salt, chlorine and beach residue\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with organic goji berries and aloe vera\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains sunflower oil, vitamin E and UV filter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps restore natural moisture after sun, sea and swimming\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves skin soft and hair silky\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports protective and antioxidant care\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan summer care formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect 250ml size for travel, holidays and everyday summer use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to wet hair and body after sun exposure. Massage gently into a soft lather, focusing on hair, scalp and skin areas exposed to salt, chlorine or sunscreen residue. Rinse thoroughly with warm water. Repeat if necessary. For best results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Sun Lovin' Intensive After Sun Hair Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e on the hair and a suitable after-sun body moisturiser on the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Cocoyl Hydrolyzed Wheat Protein, Cocamidopropylamine Oxide, Phenoxyethanol, Lycium Barbarum Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Extract, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-22, Tocopheryl Acetate, Benzophenone-4, Parfum\/Fragrance, Disodium Cocoyl Glutamate, Styrene\/Acrylates Copolymer, Propylene Glycol, Citric Acid, Sodium Chloride, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":63797741191545,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/MaximaSunLovin_AfterSunHairAndBodyWash250ml.png?v=1781871768"},{"product_id":"maxima-sun-lovin-after-sun-intensive-hair-mask-250ml","title":"Maxima Sun Lovin' After Sun Intensive Hair Mask 250ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRestore softness, shine and hydration after sun exposure with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Sun Lovin' After Sun Intensive Hair Mask 250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional after-sun treatment created for hair stressed by sunshine, sea water, wind, salt and chlorine. Ideal for summer holidays, beach days and poolside haircare, this intensive mask helps leave hair feeling smoother, silkier and easier to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eorganic goji berries, aloe vera, sunflower oil, vitamin E and UV filter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Maxima Sun Lovin' After Sun Intensive Hair Mask helps provide moisturising, antioxidant and protective care for sun-exposed hair. It helps restore comfort and softness to dry lengths, improve detangling and revive the look of dull, dehydrated hair after outdoor exposure.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensive after-sun hair mask for summer-stressed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps regenerate and hydrate hair after sun exposure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal after sea water, salt, wind and chlorine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with organic goji berries and aloe vera\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains sunflower oil, vitamin E and UV filter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps restore shine, softness and silkiness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves manageability and detangling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps smooth dry, rough-feeling lengths\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports antioxidant and protective haircare\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect 250ml size for holidays, salon retail and summer routines\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter shampooing, apply to clean, damp hair, focusing on the mid-lengths and ends. Comb through to distribute evenly. Leave on for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3–5 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, then rinse thoroughly. For best results, use after \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Sun Lovin' After Sun Hair And Body Wash\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Cetearyl Alcohol, Myristyl Alcohol, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Lycium Barbarum Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Extract, Panthenol, Polyquaternium-6, Tocopheryl Acetate, Ethylhexyl Methoxycinnamate, Parfum\/Fragrance, Trideceth-10, Citric Acid, Disodium EDTA, Ethylhexylglycerin, Benzyl Alcohol, Hexyl Cinnamal, Alpha-Isomethyl Ionone.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":63797741617529,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/MaximaSunLovin_AfterSunIntensiveHairMask250ml.png?v=1781871935"},{"product_id":"maxima-sun-lovin-protective-bi-phase-spray-150ml","title":"Maxima Sun Lovin' Protective Bi-Phase Spray 150ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProtect, soften and brighten sun-exposed hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Sun Lovin' Protective Bi-Phase Spray 150ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional leave-in protective spray designed to help defend hair from the drying effects of sun, wind, salt and chlorine. Ideal for holidays, beach days, poolside styling and summer haircare, this lightweight bi-phase formula helps keep hair soft, shiny and easy to comb.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eorganic goji berries, aloe vera, sunflower oil, vitamin E and UV filter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Maxima Sun Lovin' Protective Bi-Phase Spray creates a protective barrier over the hair fibre to help reduce dryness and environmental stress. Use before and during sun exposure to help maintain healthier-looking, smoother and more radiant hair throughout the summer.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional protective bi-phase spray for sun-exposed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps defend hair from sun, wind, salt and chlorine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with organic goji berries and aloe vera\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains sunflower oil, vitamin E and UV filter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps prevent dryness caused by summer exposure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair soft, bright and easy to comb\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight leave-in formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps protect the hair fibre from external aggressors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for beach, pool, travel and summer haircare routines\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for use on damp or dry hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eShake well before use to mix the two phases. Spray evenly onto damp or dry hair before and during sun exposure. Comb through if needed to distribute the product. Do not rinse. Reapply during the day, especially after swimming or prolonged exposure to sun, salt water or chlorine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Cyclopentasiloxane, Alcohol Denat., Caprylic\/Capric Triglyceride, Sodium Chloride, Panthenol, C12-15 Alkyl Benzoate, Lycium Barbarum Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Extract, Tocopheryl Acetate, Ethylhexyl Methoxycinnamate, Parfum\/Fragrance, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Limonene, CI 19140\/Yellow 5, CI 47000\/Yellow 11, CI 16035\/Red 40, CI 26100\/Red 17.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":63797742109049,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Maxima_Sun_Lovin_Protective_Bi-Phase_Spray_150ml.png?v=1781872097"}],"url":"https:\/\/www.kiyobeauty.com\/collections\/maxima.oembed","provider":"Kiyo Beauty","version":"1.0","type":"link"}