{"title":"Selective Professional","description":"","products":[{"product_id":"selective-professional-oncare-curl-lover-shampoo-275ml","title":"Selective Professional OnCare Curl Lover Shampoo 275ml","description":"\u003cp\u003e\u003cstrong\u003eSelective Professional OnCare Curl Lover Shampoo 275ml\u003c\/strong\u003e is the ideal product for delicately cleansing and defi­ning all types of curl, eliminating frizz. Providing extreme moisture and shine, leaving hair feeling soft and light without the fear of weighing it down.\u003c\/p\u003e\n\u003cp\u003eWith the addition of linseed and chia seeds, it will immediately give you a radiant effect and regenerates curly, frizzy, dry, damaged and dull hair!\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVOLUME \u003c\/strong\u003eunder control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNUTRITION \u003c\/strong\u003eanti-frizz effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDEFINITION \u003c\/strong\u003eit reactivates the natural shape of the curls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eELASTICITY \u003c\/strong\u003eextreme for perfect styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eApply to a wet scalp. Massage in, ensuring the product covers all the hair and leave in for a few minutes. Rinse thoroughly and repeat if necessary. We recommend using the product in combination with \u003c\/span\u003e\u003cstrong\u003eCurllover Conditioner\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003eCurllover Eco-Mousse\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cocamidopropyl, Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Sodium Cocoamphoacetate, Salvia Hispanica Seed Extract, Linum Usitatissimum Seed Extract\/Linum Usitatissium (Linseed) Seed Extract, Citric Acid, Sodium Dilauramidoglutamide Lysine, Hydrolyzed Pea Protein, Acrylates Copolymer, Glycol Disterate, Polyquaternium-10, Parfum\/Fragrance, Laureth-4, Sodium Hydroxide, Disodium EDTA, Ethylhexylglycerin, Polyquarternium-22, Tocopherol, Silicone Quaternium-16, Polyamide-1, Limonene, Citrus Auratium Peel Oil, Undeceth-11, Undeceth-5, Phenoxyethanol, Butyloctanol, Xylitol, Sodium Benzonate, Caprylic Acid\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56902457033081,"sku":"K-SE-O-21618-G","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Screenshot2026-04-08at13.03.55.png?v=1775649857"},{"product_id":"selective-professional-curl-lover-conditioner-275ml","title":"Selective Professional Curl Lover Conditioner 275ml","description":"\u003cp\u003e\u003cstrong\u003eSelective Professional Curl Lover Conditioner 275ml\u003c\/strong\u003e is the ideal product for delicately cleansing and defi­ning all types of curl, eliminating frizz. Providing extreme moisture and shine, leaving hair feeling soft and light without the fear of weighing it down.\u003c\/p\u003e\n\u003cp\u003eWith the addition of linseed and chia seeds, it will immediately give you a radiant effect and regenerates curly, frizzy, dry, damaged and dull hair!\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVOLUME \u003c\/strong\u003eunder control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNUTRITION \u003c\/strong\u003eanti-frizz effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDEFINITION \u003c\/strong\u003eit reactivates the natural shape of the curls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eELASTICITY \u003c\/strong\u003eextreme for perfect styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eAfter washing hair with \u003c\/span\u003e\u003cstrong\u003eCurllover Shampoo\u003c\/strong\u003e\u003cspan\u003e, apply to wet hair and comb through distribute. Leave in for \u003c\/span\u003e3-5 minutes\u003cspan\u003e then rinse thoroughly and style. We recommend fi­nishing the treatment with \u003c\/span\u003e\u003cstrong\u003eCurllover Eco-Mousse\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAQUA, CETEARYL ALCOHOL, CETRIMONIUM CHLORIDE, MYRISTYL ALCOHOL, GLYCERYL STEARATE, PHENOXYETHANOL, DIPALMITOYLETHYL HYDROXYETHYLMONIUM METHOSULFATE, PARFUM, ETHYLHEXYL PALMITATE, LINUM USITATISSIMUM SEED EXTRACT, SALVIA HISPANICA SEED EXTRACT, DIMETHICONE, HYDROLYZED PEA PROTEIN, POLYQUATERNIUM-22, POLYIMIDE-1, POLYQUATERNIUM-37, LIMONENE, SILICONE QUATERNIUM-16, PROPYLENE GLYCOL DICAPRYLATE\/DICAPRATE, IODOPROPYNYL BUTYLCARBAMATE, CITRIC ACID, UNDECETH-11, XYLITOL, CAPRYLIC ACID, PPG-1 TRIDECETH-6, UNDECETH-5, BUTYLOCTANOL\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56902457885049,"sku":"K-SE-S-21619-G","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/SP-OC-CC-1314011_S.jpg?v=1774540100"},{"product_id":"selective-professional-oncare-curl-lover-balm-250ml","title":"Selective Professional OnCare Curl Lover Balm 250ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eSelective Professional OnCare Curl Lover Balm\u003c\/strong\u003e\u003cspan\u003e delivers exceptional curl definition and control through its advanced formulation specifically designed for curly, wavy and coily hair types. This professional-grade conditioning treatment harnesses the power of natural ingredients including linseed and chia seed extracts to nourish and hydrate curls whilst effectively taming frizz and enhancing natural curl pattern. Unlike conventional conditioners that can weigh curls down, this lightweight yet intensely moisturising balm creates bouncy, defined curls with exceptional movement and elasticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdvanced curl-enhancing formula with linseed extract that regenerates dry, damaged curls whilst restoring elasticity and shine.\u003c\/li\u003e\n\u003cli\u003eChia seed extract creates a protective moisture shield that prevents dehydration and preserves natural curl hydration.\u003c\/li\u003e\n\u003cli\u003eFlexible polymers provide long-lasting curl support and definition without stiffness or crunchiness.\u003c\/li\u003e\n\u003cli\u003eLightweight yet intensely moisturising texture nourishes curls without weighing them down or causing product build-up.\u003c\/li\u003e\n\u003cli\u003eSuperior detangling properties reduce breakage and make combing through even the most stubborn knots effortless.\u003c\/li\u003e\n\u003cli\u003ePart of a complete curl care system that works synergistically with Curl Lover Shampoo and Eco-Mousse for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAfter shampooing with Curl Lover Shampoo, apply a generous amount to wet hair, focusing on mid-lengths and ends. Comb through with fingers or a wide-tooth comb for even distribution, leave for 3-5 minutes, then rinse thoroughly. For enhanced results, follow with Curl Lover Eco-Mousse.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua, Cetearyl Alcohol, Cetrimonium Chloride, Myristyl Alcohol, Linum Usitatissimum Seed Extract, Glyceryl Stearate, Phenoxyethanol, Hydrolyzed Pea Protein, Propylene Glycol Dicaprylate\/Dicaprate, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Parfum, Ethylhexyl Palmitate, Salvia Hispanica Seed Extract, Dimethicone, Polyquaternium-22, Polyimide-1, Polyquaternium-37, Citrus Aurantium Peel Oil, Silicone Quaternium-16, Citric Acid, Undeceth-11, PPG-1 Trideceth-6, Undeceth-5, Butyloctanol, Caprylic Acid, Iodopropynyl Butylcarbamate, Xylitol, Limonene\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56902464831865,"sku":"K-SE-S-21620-G","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/1-OnCareCurlLoverBalm-01_jpg.webp?v=1774540285"},{"product_id":"selective-professional-oncare-curl-lover-eco-mousse-150ml","title":"Selective Professional OnCare Curl Lover Eco-Mousse 150ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003cstrong\u003eSelective Professional OnCare Curl Lover Eco-Mousse 150ml\u003c\/strong\u003e is an ultra-light, no rinse, hydrating mousse that detangles and de­fines the shape of any curl, and eliminating frizz and imperfections whilst also giving hair elasticity, body, volume and shine, without weighing it down. Enriched with nourishing linseed and chia seeds, this eco styling mousse works gently to tame frizz and reactivate your hair’s natural shine. It provides a comfortable hold that enhances the shape and bounce of your curls without stiffness, allowing your hair to move freely while staying perfectly styled.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect for curly hair\u003c\/li\u003e\n\u003cli\u003eno rinse\u003c\/li\u003e\n\u003cli\u003edetangling\u003c\/li\u003e\n\u003cli\u003evolumiizing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDepending on the length of the hair, use\u003c\/span\u003e\u003cu\u003e \u003c\/u\u003e\u003cspan\u003e4-6 walnut-sized amounts of product onto your hands and apply evenly to clean, towel-dried hair, using either a comb or your hands. Without rinsing, use a diffusor on hair to activate and defi­ne curls. Repeat on dry hair, after styling or, the following day, to refresh curls and reduce frizz effect. We recommend using in combination with other products in the \u003c\/span\u003e\u003cstrong\u003eCurllover range\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water\/Eau, Polyimide-1, Decyl Glucose Extract\/Linum Usitatissimum (Linseed) Seed Extract, Polysorbate 20, Hydrodze Seed Extract, Polyquaternium-55, Cocamidopropylamine Oxide, Parfum\/Fragrance, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Silicone Quaternium-16, Undeceth-11, Limonene, Citric Acid, Undeceth-5, Butyloctanol, Tocopheryl Acetate, Benzyl Alcohol, Caprylic Acid, Xylitol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Hexyl Cinnamal, Polyquaternium-10, Ethylhexyl Methoxycinnamate\/Octinoxate\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56902465651065,"sku":"K-SE-S-21621-G","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/SP-OC-ST-1314020_S.jpg?v=1774540322"},{"product_id":"selective-professional-oncare-curl-lover-curl-defining-cream-200ml","title":"Selective Professional OnCare Curl Lover Curl-Defining Cream 200ml","description":"\u003cp\u003e\u003cstrong\u003eSelective Professional OnCare Curl Lover Curl-Defining Cream 200ml is\u003c\/strong\u003e\u003cspan\u003eSpecially formulated to discipline and perfect curly hair, this pre-styling cream breathes new life into your waves, reactivating their shape and bounce. It masterfully eliminates frizz, leaving you with beautifully defined, manageable curls. Enriched with natural extracts of linseed and chia seeds, the formula provides essential hydration without weighing your hair down. The result is incredible elasticity and texture for a soft, touchable finish. It's the perfect foundation for any curly hairstyle, ensuring your locks look their absolute best.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eNatural extract\u003c\/strong\u003e of linseed and chia seeds \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMoisturising\u003c\/strong\u003e without weighing hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eDetangle\u003c\/strong\u003e very gently and gives a soft, radiant effect!\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply 1-2 doses to washed and towel-dried hair. Distribute evenly by hand following the natural shape of the curls. Do not rinse and blow-dry to define curls. For a softer curly effect, leave hair dry naturally. It can also be applied on dry hair to revitalize curls\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycol Distearate, Polyquaternium-10, Behentrimonium Chloride, Butyrospermum Parkii Butter, Salvia Hispanica Seed Extract, Linum Usitatissimum Seed Extract, Glycerin, Hydrolyzed Pea Protein, Parfum, Hydrogenated Castor Oil Isostearate, Citric Acid, Cetrimonium Chloride, Behenyl\/Stearyl Aminopropanediol Esters, PG-Hydroxyethylcellulose Cocodimonium Chloride, Polyacrylate Crosspolymer-11, Polyquaternium-22, Silicone Quaternium-16, Ethylhexylglycerin, Polyimide-1, Undeceth-11, Tocopherol, Sorbic Acid, Limonene, Citrus Aurantium Peel Oil, Butyloctanol, Undeceth-5, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Acetyl Cedrene, Benzoic Acid, Xylitol, Caprylic Acid, Benzyl Alcohol, Linalyl Acetate.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56902466404729,"sku":"K-SE-S-21622-G","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/SP-OC-ST-CC-1383771_S.jpg?v=1774540356"},{"product_id":"selective-professional-oncare-curl-lover-mask-200ml","title":"Selective Professional OnCare Curl Lover Mask 200ml","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSelective Professional OnCare Curl Lover Mask 200ml\u003c\/strong\u003e delivers intensive nourishment and hydration specifically formulated for curly, wavy and coily hair types. This professional-grade treatment harnesses the power of natural ingredients including linseed and chia seed extracts to transform dry, frizzy curls into defined, bouncy and manageable locks. The rich, creamy texture envelops each curl with moisture whilst ensuring even product distribution, making it ideal for addressing the unique needs of curly hair which typically requires more intensive hydration than straight hair types. Unlike conventional masks that can weigh curls down, this sophisticated formula provides deep conditioning without compromising volume or natural curl pattern, leaving your curls soft, defined and full of life.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eInfused with a natural extract of linseed and chia seeds to boost the effectiveness of the formula, moisturising without weighing hair down, helps detangle very gently and gives a soft, radiant effect!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply to washed and towel-dried hair. Comb through evenly distribute. Leave on for 5 minutes, or up to 10 minutes for a more intense treatment. Rinse thoroughly and proceed with styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Cetearyl Alcohol, Paraffinum Liquidum, Behentrimonium Chloride, Glyceryl Stearate, Cocos Nucifera Oil, Salvia Hispanica Seed Extract, Hydrolyzed Pea Protein, Ananas Sativus Fruit Extract, Musa Sapientum Fruit Extract, Theobroma Cacao Extract, Linum Usitatissimum Seed Extract, Quaternium-80, Propylene Glycol, Phenoxyethanol, Polyquaternium-22, Ethylhexylglycerin, Parfum, Disodium EDTA, Polyimide-1, Silicone Quaternium-16, Tocopherol, Caprylic Acid, Undeceth-11, Butyloctanol, Undeceth-5, Ethylhexyl Methoxycinnamate, Xylitol\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56902467977593,"sku":"K-SE-S-21623-G","price":15.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/2-OnCareCurlLoverMask-02_jpg.webp?v=1774540428"},{"product_id":"selective-professional-oncare-curl-lover-lamellar-discipline-treatment","title":"Selective Professional OnCare Curl Lover Lamellar-Discipline Treatment","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSelective Professional OnCare Curl Lover Lamellar-Discipline Treatment\u003c\/strong\u003e IS specially designed for curly hair, offered in a convenient 100 ml format. This professional treatment deeply nourishes, giving definition and intense shine without weighing down. Its innovative formula envelops each strand, sealing its struttura and protecting from humidity, thus reducing frizz. Ideal for enhancing the naturale beauty of curls, it guarantees an elastic look and a soft touch, making daily styling easier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproves curl definition\u003c\/li\u003e\n\u003cli\u003eMakes hair more manageable\u003c\/li\u003e\n\u003cli\u003eAdds volume and shine\u003c\/li\u003e\n\u003cli\u003eImproves hair health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply on damp, washed hair. Towel-dry well to remove the water excess. Apply on all lengths and leave it on 5 to 10 minutes. Rinse, dry and proceed with styling. It is recommended to use the hair straightener during the styling to improve the lamination effect. Shake well before using.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePROPYLENE GLYCOL, ALCOHOL DENAT\/ SD ALCOHOL 3-C, AQUA, MYRISTYL ALCOHOL, QUATERNIUM-80, BETAINE, CAPRYLIC TRIGLYCERIDE, CETRIMONIUM CHLORIDE, PYRUS MALUS SEED OIL, PARFUM, LACTIC ACID, LINUM USITATISSIMUM SEED EXTRACT, SALVIA HISPANICA SEED EXTRACT, WHEAT AMINO ACIDS, POLYMIDE-1, SILICONE QUATERNIUM-16, HYDROLYZED PEA PROTEIN, COCO-CAPRYLATE, UNDECETH-11, PECTIN, ARGININE HCL, UNDECETH-5, BUTYLOCTANOL, SOY AMINO ACIDS, THREONINE, SERINE, XYLITOL, CAPRYLIC ACID, HEXYL CINNAMAL, LIMONENE\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"100ml","offer_id":56902468895097,"sku":"K-SE-1-O-21624-G","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"300ml","offer_id":56902468927865,"sku":"K-SE-3-O-21625-G","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/SP-OC-TC-1383782_S.jpg?v=1774540464"},{"product_id":"selective-professional-oncare-curl-lover-in-love-with-curls-gift-set","title":"Selective Professional OnCare Curl Lover In Love With Curls Gift Set","description":"\u003cp\u003eThe \u003cstrong\u003eCurl Lover Kit\u003c\/strong\u003e represents exceptional value by combining these premium treatments in one comprehensive package, allowing you to experience the full benefits of this professional-grade range. Whether purchased as a thoughtful gift or as a complete solution for your own curly hair needs, this carefully curated collection provides everything required to transform unruly curls into defined, hydrated and healthy locks that look beautiful day after day.\u003c\/p\u003e\n\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKit Contents: Curl-defining Cream (200ml\/6.8 fl oz), Intensive Curl Mask (200ml\/6.8 fl oz), Curl-preserving Pillowcase (73x50cm\/28.7x19.7 inches)\u003c\/li\u003e\n\u003cli\u003ePillowcase Material: Silky fabric with properties similar to silk for hair protection\u003c\/li\u003e\n\u003cli\u003ePillowcase Colour: Champagne\/Rose Gold\u003c\/li\u003e\n\u003cli\u003ePillowcase Benefits: Reduces friction, prevents frizz, extends style longevity\u003c\/li\u003e\n\u003cli\u003eStyling Product Type: Flexible hold, non-crunchy curl definition\u003c\/li\u003e\n\u003cli\u003eMask Treatment Time: 5-10 minutes depending on conditioning needs\u003c\/li\u003e\n\u003cli\u003eHumidity Resistance: Contains ingredients that help shield against humidity and frizz\u003c\/li\u003e\n\u003cli\u003eGift Packaging: Designed for impressive presentation, ideal for gifting\u003c\/li\u003e\n\u003cli\u003eManufacturer: Selective Professional, Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKEY FEATURES:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eComplete three-product system specifically developed for curly hair including curl-defining cream, intensive mask, and curl-preserving pillowcase.\u003c\/li\u003e\n\u003cli\u003eCurl-defining cream with linseed and chia seed extracts provides flexible hold and frizz control whilst enhancing natural curl pattern.\u003c\/li\u003e\n\u003cli\u003eIntensive mask delivers deep hydration with coconut oil, pineapple, banana and cocoa extracts to repair and nourish dry curls.\u003c\/li\u003e\n\u003cli\u003eInnovative pillowcase reduces friction during sleep, preventing overnight frizz and extending the life of curl styles.\u003c\/li\u003e\n\u003cli\u003eAll products are enriched with natural ingredients that address the unique needs of curly hair without causing build-up or heaviness.\u003c\/li\u003e\n\u003cli\u003eElegantly packaged in premium peach-toned gift packaging, making it perfect for gifting or as a complete curl care investment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHOW TO USE:\u003c\/h3\u003e\n\u003cp\u003eUse as a complete system for optimal results: after washing hair, apply 1-2 doses of curl-defining cream to towel-dried hair following the natural shape of curls, then either air-dry or diffuse; once weekly, apply the intensive mask after shampooing, leave for 5-10 minutes before rinsing; complete your routine by sleeping on the special pillowcase to maintain curl definition overnight.\u003c\/p\u003e\n\u003ch3\u003eINGREDIENTS:\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCurl-defining Cream:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycol Distearate, Polyquaternium-10, Behentrimonium Chloride, Butyrospermum Parkii Butter, Salvia Hispanica Seed Extract, Linum Usitatissimum Seed Extract, Glycerin, Hydrolyzed Pea Protein, Parfum, Hydrogenated Castor Oil Isostearate, Citric Acid, Cetrimonium Chloride, Behenyl\/Stearyl Aminopropanediol Esters, PG-Hydroxyethylcellulose Cocodimonium Chloride, Polyacrylate Crosspolymer-11, Polyquaternium-22, Silicone Quaternium-16, Ethylhexylglycerin, Polyimide-1, Undeceth-11, Tocopherol, Sorbic Acid, Limonene, Citrus Aurantium Peel Oil, Butyloctanol, Undeceth-5, Tetramethyl Acetyloctahydronaphthalenes, Hexyl Cinnamal, Acetyl Cedrene, Benzoic Acid, Xylitol, Caprylic Acid, Benzyl Alcohol, Linalyl Acetate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntensive Mask:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Paraffinum Liquidum, Behentrimonium Chloride, Glyceryl Stearate, Cocos Nucifera Oil, Salvia Hispanica Seed Extract, Hydrolyzed Pea Protein, Ananas Sativus Fruit Extract, Musa Sapientum Fruit Extract, Theobroma Cacao Extract, Linum Usitatissimum Seed Extract, Quaternium-80, Propylene Glycol, Phenoxyethanol, Polyquaternium-22, Ethylhexylglycerin, Parfum, Disodium EDTA, Polyimide-1, Silicone Quaternium-16, Tocopherol, Caprylic Acid, Undeceth-11, Butyloctanol, Undeceth-5, Ethylhexyl Methoxycinnamate, Xylitol\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56902470009209,"sku":"K-SE-S-21626-G","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/3-OnCareCurlLoverKit-01_jpg.webp?v=1774540528"},{"product_id":"selective-professional-decolorvit-active-use-1000ml","title":"Selective Professional Decolorvit Active Use 1000ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Decolorvit Active Use 1000ml\u003c\/strong\u003e is a universal oxidising emulsion designed to enhance the performance of the Decolorvit bleaching series. Its advanced formula, enriched with ultra-stable anti-yellow pigments, delivers a superior optical whitening effect that ensures bright, glossy blonde results. This developer lightens hair up to 20% more than traditional oxidants, while the inclusion of natural vegetable oil waxes ensures uniformity and preserves the integrity of the hair structure. It is ideal for achieving a lighter, shinier result, especially when used in synergy with Decolorvit powders or creams.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair up to 20% more than traditional oxidants for brighter results.\u003c\/li\u003e\n\u003cli\u003eEnriched with anti-yellow pigments for a superior optical whitening effect.\u003c\/li\u003e\n\u003cli\u003eProtects the hair structure with natural vegetable oil waxes.\u003c\/li\u003e\n\u003cli\u003eEnsures even, glossy results from root to tip.\u003c\/li\u003e\n\u003cli\u003eEasy to mix with both powder and cream for a smooth application.\u003c\/li\u003e\n\u003cli\u003eAvailable in 10, 20, 30, and 40 volumes for versatile bleaching options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSafety Information\u003c\/h2\u003e\n\u003cp\u003eFor professional use only. Always follow the recommended guidelines and perform a patch test prior to use. Review product instructions before application.\u003c\/p\u003e\n\u003cp\u003eIdeal for professional hairdressers looking to achieve brighter blonde results while protecting the hair's integrity during the bleaching process.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix \u003cstrong\u003eDecolorvit Active Use\u003c\/strong\u003e with Decolorvit bleaching powder or cream according to the recommended ratios. Apply to the hair and allow the appropriate development time based on the volume used.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Hydrogenated Castor Oil, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, PEG-10 Soy Sterol, Phosphoric Acid, Etidronic Acid, CI 60730 (Ext. Violet 2), Sodium Methylparaben, Oxyquinoline Sulfate.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"10 Vol 3%","offer_id":56902516998521,"sku":"K-SE-1-P-21629-G","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"20 Vol 6%","offer_id":56902517031289,"sku":"K-SE-2-P-21630-G","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"30 Vol 9%","offer_id":56902517064057,"sku":"K-SE-3-P-21631-G","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"40 Vol 12%","offer_id":56902517096825,"sku":"K-SE-4-P-21632-G","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/1-SelectiveProfessional-DecolorvitActiveUse3_10Vol1000ml-01_jpg.webp?v=1774541906"},{"product_id":"selective-professional-now-next-generation-design-curl-texture-curl-definition-glaze-250ml","title":"Selective Professional Now Next Generation Design Curl Texture Curl Definition Glaze 250ml","description":"\u003cp\u003e\u003cstrong\u003eSelective Professional Now Next Generation Design Curl Texture Curl Definition Glaze 250ml\u003c\/strong\u003e is A styling fluid that is ideal for perfectly designing and defining curls, maintaining a natural elastic effect. It defines, removes the frizz-effect and gives shine. Ideal for use with a hairdryer, tongs, curlers or diffuser.\u003c\/p\u003e\n\u003cp\u003e4\/6 Fixing Level.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe most popular Selective Professional glaze. Thanks to advanced technology it activates curls and defines hair leaving it looking natural and bouncy.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIts memory-effect means it is possible to reactivate and maintain a style for longer, offers a perm-type effect lasting 7 days when used with curlers, diffuser and tongs.\u003c\/li\u003e\n\u003cli\u003eDual-action formula that hydrates and defines every single curl, leaving hair elastic and shiny.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eDispense an appropriate amount of product into hands depending on the type and length of hair. Distribute evenly onto clean, towel-dried hair then style as desired. To add definition, reapply after styling.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56904172798329,"sku":"K-SE-S-21633-G","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/NowDesignCurl250ml-01_jpg.webp?v=1774541999"},{"product_id":"selective-professional-now-next-generation-design-curl-curl-definition-glaze-250ml","title":"Selective Professional Now Next Generation Design Curl Curl Definition Glaze 250ml","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSelective Professional Now Next Generation Design Curl Curl Definition Glaze 250ml\u003c\/strong\u003e is a Shaping fluid, to create and define curls. Ideal for all hair types, it provides a 7 day permanent look to straight hair when used alongside with blow drier, curling rollers or hair diffuser. Shapes and defines curls for extraordinary results, without weighing down. Perfect to enhance elasticity, body and shine of the hairstyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePanthenol: penetrates into the hair fibers, maintaining it flexible and full-bodied.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFixative Polymer: gives strength to the hairstyle.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSilicon Complex: enhances the hair softness.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSun Filter: protects the hair from the UV rays action.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply the right amount of product based on the hair length and type. Distribute it evenly on towel-dried hair and style it as desired. To add further shape, apply it again on dried and styled hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56907888853369,"sku":"K-SE-S-21656-G","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Screenshot2026-03-26at16.20.56.png?v=1774542115"},{"product_id":"selective-professional-curl-lover-shampoo-275ml","title":"Selective Professional Curl Lover Shampoo 275ml","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSelective Professional Curl Lover Shampoo (275ml)\u003c\/strong\u003e gently cleanses and emphasizes curls, neutralizing frizz. \u003c\/span\u003e\u003cspan\u003eIt gives excellent brightness, making curly and wavy hair soft and light, without changing its texture. \u003c\/span\u003e\u003cspan\u003eThe unique extract of the Curllover line of flax and chia seeds enhances the effectiveness of the composition, moisturizes without being heavy, \u003c\/span\u003e\u003cspan\u003egives an immediate shiny effect and leaves the hair easy to comb, for elastic and soft curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCleansing Action: Gently cleanses hair without stripping it of its natural oils \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCurl Definition: Defines curls and enhances their natural shape \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFrizz Control: Eliminates frizz, leaving hair smooth and manageable \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eShine Enhancement: Provides extreme shine, making hair appear healthy and vibrant \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eWeightless Formula: Leaves hair feeling light and supple without compromising curl structure\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eApply to a wet scalp. Massage in, ensuring the product covers all the hair and leave in for a few minutes. Rinse thoroughly and repeat if necessary. We recommend using the product in combination with \u003c\/span\u003e\u003cstrong\u003eCurllover Conditioner\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003eCurllover Eco-Mousse\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Cocamide MIPA, Salvia Hispanica Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Parfum (Fragrance), Sodium Chloride, Sodium Cocoamphoacetate, Decyl Glucoside, Butyloctanol, Lauryl Glucoside, Glycerin, Polyquaternium-22, Coco-Glucoside, Cocamide MEA, Glyceryl Oleate, Sodium Lauryl Glucose Carboxylate, Sodium Cocoyl Glutamate, Limonene, Citric Acid, Tetrasodium Glutamate Diacetate, Silicone Quaternium-16, Polyimide-1, Potassium Sorbate, Tocopheryl Acetate, Undeceth-11, Caprylic Acid, Xylitol, Undeceth-5.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56992372719993,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Selective_Professional_Curl_Lover_Shampoo_275ml.png?v=1775649641"},{"product_id":"selective-professional-alpha-keratin-no-2-taming-fluid-500ml","title":"Selective Professional Alpha Keratin No.2 Taming Fluid 500ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis is the essential second step in the innovative Alpha Keratin smoothing service. The \u003c\/span\u003e\u003cstrong\u003eSelective Professional - Alpha Keratin No.2 Taming Fluid 500ml\u003c\/strong\u003e\u003cspan\u003e is a high-performance fluid specifically formulated to remove frizz and deliver total control for all hair types. It works equally well on both natural and previously treated hair, providing a long-lasting, manageable result. Its \"green technology\" formula is powered by Glyoxylic Acid, which safely interacts with the hair's natural amino acids to modify its structure without harsh chemicals. This process smooths the cuticle, tames unruly strands, and restores the hair from the inside out, leaving it visibly healthier and stronger.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe core taming fluid (Step 2) for the professional Alpha Keratin smoothing service.\u003c\/li\u003e\n\u003cli\u003eEffectively removes frizz and provides long-lasting control for all hair types.\u003c\/li\u003e\n\u003cli\u003ePowered by Glyoxylic Acid to safely smooth and manage the hair's structure.\u003c\/li\u003e\n\u003cli\u003eEnriched with Fision Kera Veg18 (Veg Keratin) to restore and strengthen the hair.\u003c\/li\u003e\n\u003cli\u003eContains Silk Proteins for deep hydration, conditioning, and a high-shine finish.\u003c\/li\u003e\n\u003cli\u003eLeaves hair visibly stronger, silkier, and incredibly soft to the touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThis is Step 2 of a 10-step professional service. After washing with Shampoo 1 and drying, apply the fluid section by section, process under heat, straighten, rinse, and apply Mask 3. (Please refer to the full technical guide for detailed instructions).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glyoxylic Acid, Propylene Glycol, Ppg-18\/18 Dimethicone, Cetrimonium Chloride, Threonine, Arginine Hcl, Styrene\/Vp Copolymer, Hydrolyzed Sericin, Guar Hydroxypropyltrimonium Chloride, Soy Amino Acids, Wheat Amino Acids, Serine, Disodium Edta, Etidronic Acid, Benzyl Alcohol, Simethicone.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56993538933113,"sku":null,"price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/3-SelectiveProfessional-AlphaKeratinNo_2TamingFluid-01_jpg.webp?v=1775666722"},{"product_id":"selective-professional-decolorvit-scalp-bleaching-powder-up-to-6-levels-500g","title":"Selective Professional Decolorvit Scalp Bleaching Powder Up To 6 Levels 500g","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e Decolorvit scalp is a compact, violet bleaching powder. Designed for maximum lightening performance, gradual and gentle on the scalp and on particularly stressed lengths. The creamy texture guarantees a high level of performance in total safety and with maximum respect for the hair structure. Oceanex technology also keeps the scalp moisturized and elastic and protects the hair fiber during the bleaching process, for maximum comfort during application. Easily homogenized, it does not drip or swell under any conditions of use, remaining soft for a long time without ever drying out.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMix exclusively with \u003c\/span\u003e\u003cstrong\u003eDECOLORVIT Active Use 10-20-30 vol.\u003c\/strong\u003e\u003cspan\u003e based on the desired bleaching level. Mix and apply on dry hair. Allow to rest but check the bleaching process every 5 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003e1:1\u003c\/strong\u003e\u003cspan\u003e for applications on the scalp; \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1:1,5\u003c\/strong\u003e\u003cspan\u003e for applications on lengths\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003emaximum \u003cstrong\u003e35 minutes\u003c\/strong\u003e for applications on the scalp; maximum \u003cstrong\u003e60 minutes\u003c\/strong\u003e on the lengths\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56994151661945,"sku":null,"price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/3-SelectiveProfessional-DecolorvitScalp6HairBleach500g-02_jpg.webp?v=1775667141"},{"product_id":"selective-professional-decolorvit-plus-bleaching-powder-up-to-7-levels-500g","title":"Selective Professional Decolorvit Plus Bleaching Powder Up To 7 Levels 500g","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSelective Professional Decolorvit Plus Bleaching Powder Up To 7 Levels 500g\u003c\/strong\u003e is a universal blue bleaching powder, targeted to neutralize warm highlights. Ideal for a super-lightening, even and regular action on both natural and colored hair. The maximum flexibility of use, thanks to the creamy texture that can be customized and adapted to the chosen application technique, makes it possible to obtain a controlled bleaching action up to 7 levels, while keeping the hair structure intact.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair up to 7 levels while keeping it shiny and soft.\u003c\/li\u003e\n\u003cli\u003eFormulated with Guar Gum and Clay for elasticity and smooth application.\u003c\/li\u003e\n\u003cli\u003eVegan technology with no animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003eNon-volatile and compact formula for safe salon use.\u003c\/li\u003e\n\u003cli\u003eAllows bleach application without foils, perfect for freehand techniques.\u003c\/li\u003e\n\u003cli\u003eCompatible with Decolorvit Active Use developers (10-40 vol).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eMix exclusively with \u003c\/span\u003e\u003cstrong\u003eDECOLORVIT Active Use 10-20-30 vol.\u003c\/strong\u003e\u003cspan\u003e based on the desired bleaching level. Mix and apply on dry hair. 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Its advanced Pullulex technology reinforces hair protection during the bleaching process, ensuring that hair remains healthy and radiant. This versatile powder guarantees uniform results with long-lasting effects, while minimising potential damage to the hair fibre. Designed to work from the inside out, \u003c\/span\u003e\u003cstrong\u003eDecolorvit Ultra\u003c\/strong\u003e\u003cspan\u003e delivers luminous blonde results while maintaining the hair's softness and vitality.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair up to 9 levels with uniform, long-lasting results.\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePullulex technology protects the hair fibre during the bleaching process.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eVegan formula ensures high performance without animal-derived ingredients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eNon-volatile and compact for safe and pleasant salon use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eCompatible with Decolorvit Active Use developers (10-30 vol.).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eNaturally perfumed for a pleasant technical service.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eMix exclusively with \u003c\/span\u003e\u003cstrong\u003eDECOLORVIT Active Use 10-20-30 vol.\u003c\/strong\u003e\u003cspan\u003e based on the desired bleaching level. Mix and apply on dry hair. Allow to rest but check the bleaching process every 5 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003e1:1\u003c\/strong\u003e\u003cspan\u003e for applications on the scalp; \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1:1,5\u003c\/strong\u003e\u003cspan\u003e for applications on lengths\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003emaximum \u003cstrong\u003e60 minutes\u003c\/strong\u003e on the lengths\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePotassium Persulfate, Sodium Silicate, Talc, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate Hydroxide, Cyamopsis Tetragonoloba Gum (Guar Gum), Pullulan, Magnesium Stearate, Oryza Sativa Starch (Rice Starch), Camellia Oleifera Seed Oil, Fumaric Acid, Meteorite Powder, Paraffinum Liquidum (Mineral Oil), Disodium Lauryl Sulfosuccinate, Xanthan Gum, Disodium EDTA, Parfum (Fragrance), CI 77499 (Iron Oxides), Hexyl Cinnamal, Geraniol.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":56994177319289,"sku":null,"price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/4-SelectiveProfessional-DecolorvitScalp6HairBleach500g-02_jpg.webp?v=1775667097"},{"product_id":"selective-professional-decolorvit-eraser-color-remover-cream-250g","title":"Selective Professional Decolorvit Eraser Color Remover Cream 250g","description":"\u003cp\u003e\u003cstrong\u003eSelective Professional Decolorvit Eraser Color Remover Cream 250g\u003c\/strong\u003e is designed to gently remove oxidative stains, providing a safe and effective solution for professional hairdressers. Its creamy, ammonia-free formula allows for precise application, ensuring it only targets the areas in need of correction. This advanced colour remover works quickly, delivering reliable results from the first application, while respecting the integrity of the hair fibres. By using \u003cem\u003eDecolorvit Eraser\u003c\/em\u003e, you can remove even direct pigments without compromising the condition of the hair, making it ideal for correcting unwanted colour in the salon.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for gentle colour removal.\u003c\/li\u003e\n\u003cli\u003eWorks quickly, delivering results in as little as 10 minutes.\u003c\/li\u003e\n\u003cli\u003ePrecise application for targeted colour correction.\u003c\/li\u003e\n\u003cli\u003eRespects and protects the hair’s structure during the process.\u003c\/li\u003e\n\u003cli\u003eEnriched with corn proteins for shine and volume.\u003c\/li\u003e\n\u003cli\u003eMoisturises and softens the hair with beeswax.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMix \u003c\/span\u003e\u003cstrong\u003eDecolorvit Eraser\u003c\/strong\u003e\u003cspan\u003e with Decolorvit Active Use developer in a 1:1 ratio. 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