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Shop now. Pay later. Always interest free.
Shop now. Pay later. Always interest free.

New arrivals every week!

Over 200 brands available

Free UK Delivery £50+

5/5 Stars on TrustPilot

About Us


Your hair is your crown, and it’s at the heart of everything we do

We are a small family-owned business based in London, UK. From a single small shop in 2008 to an online store delivering all over the world today, we’ve evolved beyond our wildest dreams. 

We get the importance of maintaining great, healthy hair and commit to finding solutions for every type of hair on every kind of budget.

 We do our research and share the latest discoveries in hair development and innovation with you.

We make it happen by putting you first, being reliable, long-term oriented partners and being led by a highly passionate and ambitious team.


Ingredients Disclaimer

We do our best to ensure that product information is accurate, however manufacturers may alter their ingredient lists. Actual product packaging and goods may contain more and/or different information than that shown on our website. It is recommended that you do not exclusively rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Information and statements regarding dietary supplements are not intended to diagnose, treat, cure, or prevent any disease or health condition. For additional information about a product, please contact the manufacturer.

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