About Us Where it all started. Kiyo Beauty was born in 2004 in response to the pressing need for hair care products specifically tailored to the unique requirements of naturally curly hair. Our journey began with a clear purpose in mind: to provide accessible and effective solutions for women who struggled with their natural curls. We empathised with their frustrations and committed ourselves to addressing this unmet need. Over the span of 18 years, we have remained true to our promise, consistently delivering exceptional products that cater to curly hair and empowering women worldwide to embrace and enhance their natural curls. We’re proud to have been one of the first retailers to bring niche companies to the spotlight and our unwavering dedication has earned us a reputation for excellence in the industry. Today, Kiyo Beauty is a fast-growing specialist hair care retailer offering over 40,000 products across 500 brands, with 3 UK retail stores and a global e-commerce site delivering to over 40 destinations worldwide. 2023 and beyond. As our understanding of curly hair care has expanded, so too has our awareness of the interconnectedness between hair, skin, and mind, and the profound impact these aspects can have on our overall health and well-being. We acknowledge that personal care goes beyond the external appearance; it encompasses how we feel about ourselves, our confidence, and our overall sense of happiness. Looking forward, we are thrilled to enter a new era of expansion and innovation. Our aim is to elevate our accomplishments within the industry and extend our influence on personal care. In response to the demands and desires of our valued customers, we are actively engaged in the introduction of quality skincare and well-being products to complement our existing and comprehensive range of haircare solutions. By embracing a holistic approach, we strive to empower our customers to fully embrace their natural beauty, enhance their overall well-being, and confidently pursue their individual paths to self-expression. With each step we take, we remain committed to our core values of accessibility, inclusivity, and exceptional quality.