About Us Your hair is your crown, and it’s at the heart of everything we do We are a small family-owned business based in London, UK. From a single small shop in 2008 to an online store delivering all over the world today, we’ve evolved beyond our wildest dreams. We get the importance of maintaining great, healthy hair and commit to finding solutions for every type of hair on every kind of budget. We do our research and share the latest discoveries in hair development and innovation with you. We make it happen by putting you first, being reliable, long-term oriented partners and being led by a highly passionate and ambitious team.
