About Us

Kiyo Beauty is a family owned and operated business with a mission to provide solutions for every type of hair on every kind of budget. Founded by two brothers -  visionaries with no formal training in the industry but with a whole heap of ambition, passion and tenacity to fill a gap in the market for specialist curl care products in the UK. 

They started their journey in 2004, during the resurgence of the natural hair movement, sourcing hard-to-find products for afro-textured hair and selling them to the black community out of their small and humble retail store in South London. 

Today, Kiyo Beauty is a fast-growing specialist hair care retailer offering over 40,000 products across 500 brands, with 3 UK retail stores and a global e-commerce site delivering to over 40 destinations worldwide. 

-

In the last two decades, the curly hair community has made a lot of progress in getting brands to understand its unique needs, and we’re proud to have been one of the first retailers to have found niche companies that knew their target market and we’re delighted to have brought them to the spotlight.  

Four years after opening our very first store, we saw an increasing popularity for our services, leading us to widen accessibility of specialist hair products and expanded customer reach in 2008 with the opening of our retail location in Grays, London.

With the natural hair movement booming and the demand to provide curly hair products on the rise, we elevated our successes. By 2013, we had formed new brand partnerships enabling us to broaden our variety and offer our customers over 40,000 products across haircare, skincare, accessories and electricals. 

As we are now finally seeing more mainstream brands incorporate curls by creating new products and lines catering specifically to curlies, we are excited for the launch of our expansion store in April 2022. Our new and reimagined store aims to bring our online-offline symbiosis to life, welcome new trends in the industry and provide the ultimate customer shopping experience. 

We make it all happen by putting customers first, doing our research, being reliable, long-term oriented brand partners and being led by a highly passionate and ambitious team. 

We live and breathe the curly hair revolution - and we’re excited to keep witnessing the shift in perception and acceptance of natural hair.