{"product_id":"alfaparf-milano-color-wear","title":"Alfaparf Milano Color Wear Demi-Permanent 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf Milano Color Wear Demi-Permanent Hair Colour 60ml\u003c\/strong\u003e offers professional, vibrant results with a gentle, vegan-friendly formula. Free from animal-derived ingredients, MEA, ammonia, PPD, alcohol, and silicones, this demi-permanent colour enhances shine and maintains the hair’s natural strength and hydration.\u003c\/p\u003e\n\u003cp\u003eFormulated with arginine, Color Wear helps reduce hair fibre damage, preserves tensile strength, and protects natural moisture. It can be mixed with \u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/alfaparf-milano-ultra-concentrated-pure-pigments-90ml\" title=\"alfaparf pigments\"\u003eAlfaparf Milano Pigments\u003c\/a\u003e to create customised, original shades or combined with \u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/alfaparf-milano-oxido-peroxide-cream-1000ml\" title=\"oxido \"\u003eOXID’O 5, 10, or 20 volume developers \u003c\/a\u003edepending on the desired intensity and grey coverage.\u003c\/p\u003e\n\u003cp\u003eColor Wear can provide 100% grey hair coverage by adjusting mixing ratios (1:2 to 1:1) and extending processing time up to 40 minutes. For full grey coverage, a minimum of 10 volume is recommended, and 20 volume for warmer, more vibrant tones. Although it is demi-permanent and not designed for lifting, the arginine alkaliser can slightly lighten natural hair colour—up to a quarter of a level with 20 volume developer. Mixing with 40 volume is not recommended.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1631\" data-start=\"1615\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-end=\"2365\" data-start=\"1663\"\u003e\n\u003cli data-end=\"1742\" data-start=\"1663\"\u003e\n\u003cstrong data-end=\"1681\" data-start=\"1666\"\u003ePatch Test:\u003c\/strong\u003e Always perform a patch test 48 hours prior to application.\u003c\/li\u003e\n\u003cli data-end=\"1899\" data-start=\"1743\"\u003e\n\u003cstrong data-end=\"1775\" data-start=\"1746\"\u003eSelect Shade \u0026amp; Developer:\u003c\/strong\u003e Choose your Color Wear shade and OXID’O developer (5, 10, or 20 volume) according to desired intensity and grey coverage.\u003c\/li\u003e\n\u003cli data-end=\"2072\" data-start=\"1900\"\u003e\n\u003cstrong data-end=\"1911\" data-start=\"1903\"\u003eMix:\u003c\/strong\u003e Combine Color Wear cream with the developer in the recommended ratio (1:1 for maximum coverage or 1:2 for softer results). Add Pigments if customising shades.\u003c\/li\u003e\n\u003cli data-end=\"2154\" data-start=\"2073\"\u003e\n\u003cstrong data-end=\"2086\" data-start=\"2076\"\u003eApply:\u003c\/strong\u003e Section hair and apply evenly to dry hair, roots first if needed.\u003c\/li\u003e\n\u003cli data-end=\"2258\" data-start=\"2155\"\u003e\n\u003cstrong data-end=\"2170\" data-start=\"2158\"\u003eProcess:\u003c\/strong\u003e Leave on for 30–40 minutes depending on hair type, coverage, and shade intensity.\u003c\/li\u003e\n\u003cli data-end=\"2365\" data-start=\"2259\"\u003e\n\u003cstrong data-end=\"2284\" data-start=\"2262\"\u003eRinse \u0026amp; Condition:\u003c\/strong\u003e Rinse thoroughly and follow with post-colour care for shine and manageability.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Alfaparf Milano","offers":[{"title":"1 Black","offer_id":56700350988665,"sku":"K-AL-A-20878-G-1","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3 Dark 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