{"product_id":"alfaparf-milano-pigments-direct-color-cream-90ml","title":"Alfaparf Milano Pigments Direct Color Cream 90ml","description":"\u003cp\u003e\u003cspan\u003eCreate bold, expressive colour with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlfaparf Milano Pigments Direct Color Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Designed for professional use, this direct colouring cream delivers vibrant results on bleached or very light hair and adds tonal effects to natural or previously coloured hair. The six shades can be mixed together to create personalised colours or combined with Color Lab to produce softer pastel shades and adjust intensity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe vegan formula features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eColor Pixel Technology\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, combining meadowfoam seed oil with dimethylglucamine, an ingredient derived from corn sugars. This combination helps support pigment penetration while leaving hair feeling soft, conditioned and silky with enhanced shine. From vivid colour transformations to subtle tonal accents, the range offers creative flexibility in a conditioning cream formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional colourists creating customised shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBleached or very light hair requiring vibrant colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural or coloured hair needing added tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClients wanting bold colours or softer pastel effects\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirect colouring cream for creative colour services\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSix intermixable shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIntense results on bleached and very light hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds tonal effects to natural and coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan be mixed with Color Lab for pastel results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps leave hair soft, conditioned and shiny\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan formula without animal-derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable Shades\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOcean Blue:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blue\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAstral Purple:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Purple\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRadiant Red:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBright Yellow:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yellow\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVelvet Magenta:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Magenta\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePop Pink:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pink\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eThe final colour depends on the starting shade and condition of the hair.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFor professional use. Follow the manufacturer’s instructions, complete the allergy alert test 48 hours before each application and wear suitable gloves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor intense colour:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003ePrepare the hair to a light or very light blonde base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShampoo, then apply directly to damp hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for 10–20 minutes, depending on the desired intensity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmulsify with water, rinse thoroughly and shampoo again.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTo add tones to natural or coloured hair:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eApply directly to dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for 10–40 minutes, depending on the desired effect.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOn coloured hair, check the result every 10–15 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmulsify with water, rinse thoroughly and shampoo again.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor pastel shades:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mix at least five parts Color Lab with one part of the chosen Direct Color Cream shade, for example 5g Color Lab to 1g colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOcean Blue:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Hydroxyethylcellulose, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Parfum (Fragrance), Polyquaternium-22, Dimethylglucamine, Ethylhexylglycerin, PEG-40 Castor Oil, Lactic Acid, Basic Blue 124, HC Blue No.16, Basic Violet 2.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAstral Purple:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Hydroxyethylcellulose, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Parfum (Fragrance), Polyquaternium-22, Dimethylglucamine, Ethylhexylglycerin, PEG-40 Castor Oil, Lactic Acid, Basic Violet 2, Basic Blue 124, HC Blue No.16.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRadiant Red:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Hydroxyethylcellulose, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Parfum (Fragrance), Basic Red 51, Polyquaternium-22, Dimethylglucamine, Ethylhexylglycerin, Lactic Acid, Basic Orange 31, PEG-40 Castor Oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBright Yellow:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Hydroxyethylcellulose, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Basic Yellow 87, Limnanthes Alba (Meadowfoam) Seed Oil, Parfum (Fragrance), Polyquaternium-22, Dimethylglucamine, Ethylhexylglycerin, Lactic Acid, PEG-40 Castor Oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eVelvet Magenta:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Hydroxyethylcellulose, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Parfum (Fragrance), Polyquaternium-22, Dimethylglucamine, Ethylhexylglycerin, PEG-40 Castor Oil, Lactic Acid, Basic Red 51, Basic Violet 2, HC Blue No.16.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePop Pink:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Hydroxyethylcellulose, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Parfum (Fragrance), Polyquaternium-22, Dimethylglucamine, Ethylhexylglycerin, PEG-40 Castor Oil, Lactic Acid, Basic Violet 2, Basic Red 51.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Ocean Blue","offer_id":64887984554361,"sku":"K-AL-.-A-23464-G","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Astral Purple","offer_id":64887984587129,"sku":"K-AL-.-A-23465-G","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Radiant Red","offer_id":64887984619897,"sku":"K-AL-.-A-23466-G","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Bright Yellow","offer_id":64887984652665,"sku":"K-AL-.-A-23467-G","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Velvet Magenta","offer_id":64887984685433,"sku":"K-AL-.-A-23468-G","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Pop Pink","offer_id":64888042848633,"sku":"K-AL-P-A-23469-G","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Ocean_Blue_Alfaparf_Milano_Pigments_Direct_Color_Cream_90ml.png?v=1791992685","url":"https:\/\/www.kiyobeauty.com\/products\/alfaparf-milano-pigments-direct-color-cream-90ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}