{"product_id":"amika-the-protector-color-protect-strengthen-shampoo-275ml","title":"Amika The Protector Color Protect + Strengthen Shampoo 275ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGently cleanse coloured hair while helping preserve its vibrancy with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAmika The Protector Color Protect + Strengthen Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This colour-protecting formula removes impurities without stripping or shifting your shade, leaving hair feeling soft, smooth and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts Color Longevity Complex combines colour-locking polymers, peptides and colour-retention silicones to help prevent dullness and fading. A High-Refractive Glossing Polymer smooths rough cuticles and enhances shine, while black currant extract and sea buckthorn provide antioxidant-rich care for coloured hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all colour-treated hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for hair types 1A to 4C\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for permanent and semi-permanent colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for highlighted and professionally coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for hair prone to fading or dullness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBeneficial for weakened hair vulnerable to breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for keratin-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for maintaining colour between salon appointments\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses without stripping or shifting colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClinically proven to help prevent colour fading for up to 40 washes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers hair that is up to 11 times stronger\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce breakage by up to 91%\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinses quickly without leaving residue\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce time spent beneath colour-stripping water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling moisturised, soft and manageable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooths rough hair cuticles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances shine so colour appears more vibrant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from sulphates, parabens and mineral oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFeatures Amika’s signature pink grapefruit, apricot and vanilla fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient 275ml size\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003ePerformance claims are clinically proven when the shampoo and conditioner are used together as a system.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColor Longevity Complex:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Combines colour-locking polymers, peptides and colour-retention silicones to help preserve vibrancy and prevent dullness and fading.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHigh-Refractive Glossing Polymer:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mimics naturally occurring ceramides and forms a lightweight film that helps smooth rough cuticles and enhance shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBlack Currant Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An antioxidant-rich fruit extract that helps protect against oxidative stress that may affect hair colour.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSea Buckthorn:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Amika’s signature superfruit, naturally rich in vitamins, antioxidants and omega-7 fatty acids.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrolysed Rice Protein:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps condition and strengthen vulnerable hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePanthenol:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps support moisture retention, softness and manageability.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eWet the hair thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the shampoo and massage from the roots through to the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork into a rich lather.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepeat if required.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFollow with \u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/amika-the-protector-color-protect-strengthen-conditioner-275ml\"\u003eAmika The Protector Color Protect + Strengthen Conditioner\u003c\/a\u003e.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComplete the routine with \u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/amika-the-protector-color-protect-strengthen-treatment-200ml\"\u003eAmika The Protector Color Protect + Strengthen Treatment\u003c\/a\u003e for additional leave-in protection.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor thicker or especially dry hair, use \u003ca href=\"https:\/\/www.kiyobeauty.com\/products\/amika-hydro-rush-intense-hydration-mask-250ml?_pos=1\u0026amp;amp;_psq=amika+hydro+rush+mask\u0026amp;amp;_psid=458c3e14d\u0026amp;amp;_ss=e\"\u003eAmika Hydro Rush Intense Moisture Mask\u003c\/a\u003e whenever additional hydration is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSafety Information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvoid contact with the eyes. If contact occurs, rinse immediately and thoroughly with water. For external use only. Keep out of reach of children.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant\/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit\/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance\/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":64486946931065,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Amika_The_Protector_Color_Protect_Strengthen_Shampoo_275ml.png?v=1788627756","url":"https:\/\/www.kiyobeauty.com\/products\/amika-the-protector-color-protect-strengthen-shampoo-275ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}