{"product_id":"biolage-professional-color-last-purple-shampoo-250ml-1","title":"Biolage Professional Color Last Purple Shampoo 250ml","description":"\u003cdiv data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"Y3BBE\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAhAA\" data-complete=\"true\" data-processed=\"true\"\u003eRevive your blonde and neutralise unwanted warmth with the \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003eBiolage Professional Color Last Purple Shampoo\u003c\/span\u003e\u003c\/strong\u003e. This professional-grade toning cleanser is specifically formulated for blonde, lightened, and silver hair. Combining pure violet pigments with nourishing botanicals, it effortlessly corrects brassy, yellow undertones while keeping your hair feeling soft, healthy, and hydrated between salon visits.\u003c\/div\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"Yjhzub\"\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-processed=\"true\" data-complete=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eInstant Tone Correction:\u003c\/strong\u003e Infused with pure purple pigments to immediately neutralise brass and yellow tones for a cooler, brighter blonde.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAB\" data-sae=\"\" data-complete=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eDamage Protection:\u003c\/strong\u003e Proven to deliver \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e2.5x smoother hair\u003c\/strong\u003e and \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e3x less breakage\u003c\/strong\u003ecompared to non-conditioning shampoos.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAC\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eNourishing Botanicals:\u003c\/strong\u003e Enriched with \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eFig\u003c\/strong\u003e (an antioxidant that shields from environmental aggressors) and \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eOrchid\u003c\/strong\u003e (which helps maintain colour vibrancy and shine).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAD\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eHealthy Shine:\u003c\/strong\u003e Leaves hair with a luminous, silky finish without the drying effect often found in toning products.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAE\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eClean Beauty:\u003c\/strong\u003e A \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e100% Vegan\u003c\/strong\u003e and paraben-free formula, housed in a bottle made from 100% recycled plastic.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"Yjhzub\"\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col class=\"IaGLZe VimKh\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBBAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eMassage into wet hair, focusing on areas with the most visible brassiness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBBAB\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eFor optimal toning results, leave the shampoo on for \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e3–5 minutes\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBBAC\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eRinse thoroughly with water. (Note: If too much colour is deposited, it typically washes out within 3 standard shampoos).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBBAD\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eUse \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eonce a week\u003c\/strong\u003e or as needed to maintain your desired cool tone.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBBAE\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003eFor best results, follow with the \u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eBiolage Color Last Conditioner\u003c\/span\u003e.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003e\u003cspan\u003eAqua\/Water\/Eau, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Sodium Chloride, Cocamide Mipa, Sodium Lauryl Sulfate, Amodimethicone, Sodium Benzoate, Parfum\/Fragrance, Sodium Hydroxide, Citric Acid, Hexylene Glycol, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Salicylic Acid, Ci 60730\/Ext. Violet 2, Carbomer, Glycerin, Limonene, Trideceth-6, Hexyl Cinnamal, Coumarin, Benzyl Alcohol, Cetrimonium Chloride, Linalool, Amyl Cinnamal, Glycine Soja Oil\/Soybean Oil, Tocopherol, Sodium Acetate, Orchis Mascula Extract, Isopropyl Alcohol, Ficus Carica Fruit\/Leaf Extract - Fig Fruit\/Leaf Extract, Phenoxyethanol, Xanthan Gum, Potassium Sorbate.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Biolage Professional","offers":[{"title":"Default Title","offer_id":57118045372793,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/images-2_b325b554-1411-4757-b4b4-3e1df63055df.avif?v=1776790579","url":"https:\/\/www.kiyobeauty.com\/products\/biolage-professional-color-last-purple-shampoo-250ml-1","provider":"Kiyo Beauty","version":"1.0","type":"link"}