{"product_id":"dr-althea-15-niacinamide-purity-serum-30ml","title":"Dr. Althea 15% Niacinamide Purity Serum 30ml","description":"\u003cp data-start=\"13\" data-end=\"396\"\u003eThe \u003cstrong data-start=\"17\" data-end=\"60\"\u003eDr. Althea 15% Niacinamide Purity Serum\u003c\/strong\u003e is a high-strength brightening serum formulated to improve uneven skin tone, minimise the appearance of pores, and help balance excess oil. Featuring an effective 15% concentration of niacinamide, this lightweight, fast-absorbing formula targets dullness, blemishes, and congestion while supporting a smoother, more refined complexion.\u003c\/p\u003e\n\u003cp data-start=\"398\" data-end=\"665\"\u003eEnriched with Zinc PCA and the exclusive MELACUT Complex, the serum helps soothe irritation, maintain hydration, and promote healthier-looking skin. Its non-sticky texture absorbs quickly, making it suitable for daily use and all skin types, including sensitive skin.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1xk5jli\" data-start=\"672\" data-end=\"691\"\u003e\u003cspan role=\"text\"\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"692\" data-end=\"1514\"\u003e\n\u003cli data-section-id=\"1vssgvo\" data-start=\"692\" data-end=\"820\"\u003e\n\u003cstrong data-start=\"694\" data-end=\"725\"\u003eBrightens uneven skin tone:\u003c\/strong\u003e 15% niacinamide helps improve the appearance of dark spots, post-blemish marks, and dullness\u003c\/li\u003e\n\u003cli data-section-id=\"sty8tt\" data-start=\"821\" data-end=\"910\"\u003e\n\u003cstrong data-start=\"823\" data-end=\"855\"\u003eMinimises the look of pores:\u003c\/strong\u003e Supports smoother, more refined-looking skin texture\u003c\/li\u003e\n\u003cli data-section-id=\"fz0z33\" data-start=\"911\" data-end=\"1006\"\u003e\n\u003cstrong data-start=\"913\" data-end=\"937\"\u003eControls excess oil:\u003c\/strong\u003e Zinc PCA helps regulate sebum production for a balanced complexion\u003c\/li\u003e\n\u003cli data-section-id=\"i08zum\" data-start=\"1007\" data-end=\"1104\"\u003e\n\u003cstrong data-start=\"1009\" data-end=\"1036\"\u003eHelps reduce blemishes:\u003c\/strong\u003e Assists in managing congestion and improving overall skin clarity\u003c\/li\u003e\n\u003cli data-section-id=\"4ywn95\" data-start=\"1105\" data-end=\"1203\"\u003e\n\u003cstrong data-start=\"1107\" data-end=\"1129\"\u003eSoothes and calms:\u003c\/strong\u003e MELACUT Complex helps comfort irritated skin and reduce visible redness\u003c\/li\u003e\n\u003cli data-section-id=\"1hj8jhp\" data-start=\"1204\" data-end=\"1311\"\u003e\n\u003cstrong data-start=\"1206\" data-end=\"1237\"\u003eHydrates without heaviness:\u003c\/strong\u003e Lightweight formula delivers moisture without a greasy or sticky finish\u003c\/li\u003e\n\u003cli data-section-id=\"b3a24i\" data-start=\"1312\" data-end=\"1407\"\u003e\n\u003cstrong data-start=\"1314\" data-end=\"1350\"\u003eSupports healthier-looking skin:\u003c\/strong\u003e Helps improve overall skin tone, texture, and radiance\u003c\/li\u003e\n\u003cli data-section-id=\"1k3sja4\" data-start=\"1408\" data-end=\"1514\"\u003e\n\u003cstrong data-start=\"1410\" data-end=\"1442\"\u003eSuitable for sensitive skin:\u003c\/strong\u003e Gentle formula free from artificial colours and artificial fragrances\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"w10qjo\" data-start=\"1521\" data-end=\"1543\"\u003e\u003cspan role=\"text\"\u003eKey Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1s69y2p\" data-start=\"1544\" data-end=\"1567\"\u003e\u003cspan role=\"text\"\u003e15% Niacinamide\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1568\" data-end=\"1748\"\u003eA multi-benefit skincare ingredient that helps visibly brighten the complexion, improve the appearance of enlarged pores, balance oil production, and support smoother-looking skin.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rg70fe\" data-start=\"1750\" data-end=\"1766\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1754\" data-end=\"1766\"\u003eZinc PCA\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1767\" data-end=\"1909\"\u003eA naturally derived moisturising ingredient that helps regulate excess sebum, maintain hydration, and support clearer, healthier-looking skin.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ngs2ip\" data-start=\"1911\" data-end=\"1934\"\u003e\u003cspan role=\"text\"\u003eMELACUT Complex\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1935\" data-end=\"1991\"\u003eAn exclusive brightening and soothing complex featuring:\u003c\/p\u003e\n\u003cul data-start=\"1992\" data-end=\"2110\"\u003e\n\u003cli data-section-id=\"ga0bdg\" data-start=\"1992\" data-end=\"2024\"\u003e\u003cstrong data-start=\"1994\" data-end=\"2024\"\u003ePortulaca Oleracea Extract\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1ujx4yb\" data-start=\"2025\" data-end=\"2049\"\u003e\u003cstrong data-start=\"2027\" data-end=\"2049\"\u003eGrape Seed Extract\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1jb51gf\" data-start=\"2050\" data-end=\"2082\"\u003e\u003cstrong data-start=\"2052\" data-end=\"2082\"\u003eSaururus Chinensis Extract\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1igqv2b\" data-start=\"2083\" data-end=\"2110\"\u003e\u003cstrong data-start=\"2085\" data-end=\"2110\"\u003eRice Ferment Filtrate\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2112\" data-end=\"2242\"\u003eTogether, these ingredients help enhance radiance, improve skin texture, provide antioxidant support, and calm visible irritation.\u003c\/p\u003e\n\u003ch2 data-section-id=\"7a14tp\" data-start=\"2249\" data-end=\"2266\"\u003e\u003cspan role=\"text\"\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2267\" data-end=\"2510\"\u003eAfter cleansing and toning, apply an appropriate amount of serum evenly to the face. Gently pat into the skin until fully absorbed. Follow with moisturiser. Use morning and evening, and apply SPF during the day when using brightening products.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWater, Pentylene Glycol, Niacinamide, Butylene Glycol, 1,2-Hexanediol, Glycerin, Water, Polyglyceryl-10 Laurate, Trehalose, Xanthan Gum, Ethylhexylglycerin, Tocopherol, Disodium EDTA, Rosmarinus Officinalis (Rosemary) Leaf Oil, Water, Butylene Glycol, Portulaca Oleracea Extract, Vitis Vinifera (Grape) Seed Extract, Saururus Chinensis Extract, Rice Ferment Filtrate (Sake), Zinc PCA, Melaleuca Alternifolia (Tea Tree) Leaf Oil.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Dr. Althea","offers":[{"title":"Default Title","offer_id":63823588229497,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Dr._Althea_15_Niacinamide_Purity_Serum_30ml.png?v=1782230862","url":"https:\/\/www.kiyobeauty.com\/products\/dr-althea-15-niacinamide-purity-serum-30ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}