{"product_id":"fudge-professional-clean-blonde-damage-rewind-shampoo-250ml","title":"Fudge Professional Clean Blonde Damage Rewind Shampoo 250ml","description":"\u003cp\u003eFudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones \u0026amp; damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.\u003c\/p\u003e\n\u003cp\u003eDon’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.\u003c\/p\u003e\n\u003cp\u003eHair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/p\u003e\n\u003cp\u003e*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to apply \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate\/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)\u003c\/span\u003e\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":56514817163641,"sku":"K-FU-F-18073-G","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/0-33.webp?v=1768690368","url":"https:\/\/www.kiyobeauty.com\/products\/fudge-professional-clean-blonde-damage-rewind-shampoo-250ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}