{"product_id":"insight-incolor-hydra-color-permanent-colouring-cream-100ml","title":"Insight Incolor Hydra-Color Permanent Colouring Cream 100ml","description":"\u003cp\u003e\u003cspan\u003eCreate vibrant, lasting colour with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInsight Incolor Hydra-Color Colouring Cream\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional low ammonia colouring system suitable for all hair types. Its pre-naturalised formula provides grey coverage without requiring the chosen shade to be mixed with its corresponding natural base.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHydra-Color Blend, plant-based keratin, organic argan oil and grapeseed butter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the conditioning cream combines colour performance with moisturising care. 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