{"product_id":"k18-triple-bright-purple-shampoo-125ml","title":"K18 Triple Bright Purple Shampoo","description":"\u003cp\u003eRestore brighter, fresher-looking blonde with \u003cstrong\u003eK18 TripleBright Oxidation Defense Purple Shampoo\u003c\/strong\u003e — a triple-action purple shampoo designed to remove brass-causing metals and minerals, neutralise existing yellow tones, and help defend against future brassiness.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eK18 triple-action technology\u003c\/strong\u003e, this innovative foam shampoo helps detox the hair from hard water build-up while using precision violet technology to tone without staining or overtoning. The result? Blonde, highlighted and lifted hair looks cleaner, brighter and more even-toned after just one wash.\u003c\/p\u003e\n\u003cp\u003eIdeal for blonde, highlighted and lightened hair, TripleBright helps refresh dull, brassy tones while keeping hair feeling soft, clean and lightweight.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTriple-action formula helps \u003cstrong\u003eremove, neutralise and defend against brassiness\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemoves brass-inducing \u003cstrong\u003emetals and minerals\u003c\/strong\u003e with ionic detox technology\u003c\/li\u003e\n\u003cli\u003eNeutralises yellow and brassy tones using \u003cstrong\u003eprecision violet technology\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent metals and minerals from reattaching during washing\u003c\/li\u003e\n\u003cli\u003eRemoves up to \u003cstrong\u003e3 months of brass caused by hard water in 1 wash\u003c\/strong\u003e*\u003c\/li\u003e\n\u003cli\u003eRestores a brighter, more even-looking tone for highlighted and lifted hair*\u003c\/li\u003e\n\u003cli\u003eWon’t stain or overtone when used as directed\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply foam shampoo for even distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply the foam shampoo to wet hair and distribute evenly from roots to ends. Lather well, then leave on for \u003cstrong\u003e1–3 minutes\u003c\/strong\u003edepending on your desired toning result. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eUse as needed to refresh blonde, highlighted or lifted tones and help maintain a brighter, cleaner-looking colour.\u003c\/p\u003e\n\u003ch2\u003eIngredients \u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWater(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.\u003c\/span\u003e\u003c\/p\u003e","brand":"K18","offers":[{"title":"125ml","offer_id":57387321590137,"sku":null,"price":32.99,"currency_code":"GBP","in_stock":true},{"title":"443ml","offer_id":57387321622905,"sku":null,"price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/K18_Triple_Bright_Purple_Shampoo_125ml.png?v=1780043933","url":"https:\/\/www.kiyobeauty.com\/products\/k18-triple-bright-purple-shampoo-125ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}