{"product_id":"kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml","title":"Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo 250ml","description":"\u003cp\u003e\u003cspan\u003eRefresh cool blonde tones with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKérastase Blond Absolu Bain Ultra-Violet Purple Shampoo 250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a nourishing toning shampoo for lightened, highlighted and grey hair. Its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eviolet pigments neutralise unwanted yellow tones and brassiness\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, helping blonde hair look brighter and cooler while cleansing away impurities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehyaluronic acid and vitamins C and E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the formula provides conditioning care for sensitised lengths, leaving hair feeling smoother and looking shinier. Use when your blonde needs a tonal refresh, alternating with Bain Lumière Shampoo on other wash days to maintain softness and luminosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBleached or highlighted hair with yellow undertones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCool blonde shades needing tonal maintenance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGrey or silver hair prone to brassiness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural blonde hair with unwanted warmth.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNeutralises yellow tones:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Violet pigments counteract brassiness for a cooler finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBrightens blonde hair:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Refreshes dull-looking colour and enhances luminosity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNourishing cleansing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cleans hair while caring for sensitised lengths.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSmoother feel:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps soften rough strands for a more polished finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEnhanced shine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Leaves blonde and grey hair looking glossy and vibrant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eApply to wet hair and massage gently to create a lather.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eLeave on for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eat least 2 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, adjusting the time according to your desired level of neutralisation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFollow with your chosen Blond Absolu conditioner or mask.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eUse as needed to address brassiness, alternating with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBain Lumière Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e on other wash days.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua \/ Water \/ Eau, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Sodium Chloride, Cocamide MIPA, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, CI 60730 \/ Acid Violet 43, Salicylic Acid, Tetramethyl Acetyloctahydronaphthalenes, Carbomer, Tocopherol, Ascorbyl Glucoside, Carvone, Citrus Aurantium Peel Oil, Limonene, Linalyl Acetate, Linalool, Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Geraniol, Pinene, Fumaric Acid, Parfum \/ Fragrance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":64980113424761,"sku":"K-KÉ-K-24068-G","price":26.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/K_rastase_Blond_Absolu_Bain_Ultra-Violet_Purple_Shampoo_250ml.png?v=1793792445","url":"https:\/\/www.kiyobeauty.com\/products\/kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}