{"product_id":"kerastase-premiere-concentre-decalcifiant-ultra-reparateur-pre-shampoo-treatment-250ml","title":"Kérastase Première Concentré Décalcifiant Ultra-Réparateur Pre-Shampoo Treatment 250ml","description":"\u003cp\u003e\u003cspan\u003eTarget calcium build-up and persistent damage with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eKérastase Première Concentré Décalcifiant Ultra-Réparateur\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003erepairing pre-shampoo treatment for damaged hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Formulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecitric acid and glycine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it helps remove excess calcium that can leave weakened hair feeling stiff and looking dull, while supporting stronger, healthier-looking lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe transparent gel provides targeted care for hair affected by colouring, bleaching, chemical processing and heat styling. Designed as the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirst step in the Première routine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it works before shampooing to help reduce breakage and restore a smoother feel and brighter shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDamaged hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e prone to breakage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eColour-treated, bleached or over-processed hair.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eHair weakened by heat styling.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eStiff, dull lengths\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e affected by calcium build-up.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTargets calcium build-up:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps remove excess calcium from damaged hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupports repair:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reinforces hair with continued use of the Première routine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHelps reduce breakage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Strengthens weakened lengths.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReduces stiffness:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps restore a smoother, more supple feel.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBoosts shine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 75% more shine after one use.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eBased on an instrumental test after one use.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan\u003eApply generously to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewet lengths and ends\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before shampooing.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMassage through and leave on for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e5 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDo not rinse.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Layer \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePremière Bain Décalcifiant Réparateur Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e directly on top.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMassage into a lather, then \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003erinse thoroughly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFollow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePremière Conditioner or Hair Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua \/ Water \/ Eau, Glycerin, Propylene Glycol, Glycine, Citric Acid, PEG-40 Hydrogenated Castor Oil, Sodium Hydroxide, Parfum \/ Fragrance, Cetrimonium Chloride, Polysorbate 20, Polysorbate 80, Phenoxyethanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxypropyl Guar, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Quaternium-80, Limonene, Linalool, Sodium Benzoate, Citral, Potassium Sorbate.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":64980020822393,"sku":"K-KÉ-K-24040-G","price":52.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/K_rastase_Premi_re_Concentr_D_calcifiant_Ultra-R_parateur_Pre-Shampoo_Treatment_250ml.jpg?v=1793189350","url":"https:\/\/www.kiyobeauty.com\/products\/kerastase-premiere-concentre-decalcifiant-ultra-reparateur-pre-shampoo-treatment-250ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}