{"product_id":"loreal-excellence-hicolor-permanent-creme-hair-color-35ml","title":"L'Oreal Excellence HiColor HiLights Hair Color 34g","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreate vivid, high-impact highlights on naturally dark hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL'Oréal Excellence HiColor HiLights Hair Color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This permanent, high-lift crème colour can lighten dark hair by approximately three to four levels while depositing rich colour—all in one step, without pre-lightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts smooth, no-drip consistency provides greater control during balayage, foil highlighting and other creative colouring techniques. The fade-resistant formula delivers intense, visible results in approximately 30 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSpecially formulated for naturally dark hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for creating bold, highly visible highlights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for balayage, foils, frosting caps and creative colour placement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for warm copper, magenta, golden or cool blonde results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommended for professional or experienced colour users\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for those wanting lift and colour in one application\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLightens and deposits permanent colour in one step\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides approximately three to four levels of lift\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo pre-lightening required on suitable natural dark hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates highly visible highlights\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich, no-drip crème consistency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports controlled, precise application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers true-to-shade, fade-resistant colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProcesses in approximately 30 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for several highlighting and balayage techniques\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient 34g tube\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable Shades\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMagenta:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, vibrant magenta with rich red-purple tones\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCopper:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A vivid, warm copper shade with fiery orange-red tones\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAsh Blonde:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A cool blonde designed to help minimise unwanted warm and brassy tones\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGolden Blonde:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A luminous warm blonde with rich golden tones\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eColour results vary according to the starting shade, natural undertone, hair condition, porosity, previous chemical treatments and developer strength. Perform a strand test before application.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePerform an allergy alert test 48 hours before every application.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear suitable disposable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMeasure \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2.4 fl oz (approximately 71ml)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of L'Oréal Oreor 30 or 40 Volume Crème Developer into a non-metallic bowl or shaker. Select the developer according to the required degree of lift.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd the entire 34g tube of L'Oréal Excellence HiColor HiLights.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix thoroughly until the consistency is smooth and creamy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply immediately to dry, unwashed hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSaturate the selected sections using foils, a balayage technique, a frosting cap or another suitable non-metallic application method.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProcess for 30 minutes at room temperature.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water until the water runs clear, then shampoo and condition.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor relaxed hair, use only 20 Volume Developer and wait at least 14 days after relaxing before applying colour. Always follow the instructions supplied with the product. Developer is sold separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSafety Information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFor professional use only.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hair colourants can cause severe allergic reactions. Read and follow all instructions supplied with the product. An allergy alert test must be completed 48 hours before every application, even if hair colour has been used previously without a reaction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis product is not intended for anyone under 16 years of age. Temporary black henna tattoos may increase the risk of an allergic reaction. Do not colour the hair if there is a facial rash, a sensitive, irritated or damaged scalp, or a history of reactions to hair colour or temporary black henna tattoos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWear suitable disposable gloves during mixing, application and rinsing. Avoid contact with the eyes and skin. If the product enters the eyes, rinse immediately and thoroughly. Do not use to colour eyelashes or eyebrows. Do not use over compound henna or progressive colour. Wait at least 14 days after bleaching, relaxing or perming before colouring. Keep out of reach of children.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Magenta","offer_id":64521861464441,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Copper","offer_id":64521861431673,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Ash Blonde","offer_id":64521866117497,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Blonde","offer_id":64521861497209,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Screenshot2026-09-11at12.34.13.png?v=1789126502","url":"https:\/\/www.kiyobeauty.com\/products\/loreal-excellence-hicolor-permanent-creme-hair-color-35ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}