{"product_id":"loreal-excellence-hicolor-permanent-creme-hair-color-49g","title":"L'Oreal Excellence HiColor Permanent Crème Hair Color 49g","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTransform naturally dark hair with the bold intensity of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL'Oréal Excellence HiColor Permanent Crème Hair Color in H8 Red Fire\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Specially developed for black to medium-brown hair, this permanent high-lift colour lightens and deposits a vivid red shade in one simple process—without requiring pre-lightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts powerful lifting and toning action helps neutralise unwanted orange undertones before depositing intense, long-lasting colour. The rich, smooth crème consistency penetrates the hair effectively while providing controlled application and reliable, true-to-shade results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSpecially formulated for naturally black to medium-brown hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for achieving an intense, fiery red transformation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for those wanting lift and colour in one application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for creating full-head colour or strategically placed sections\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommended for professional or experienced colour users\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBest suited to untreated or naturally dark hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLifts and deposits permanent colour in one step\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides approximately three to four levels of lift\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo pre-lightening required on suitable natural dark hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates an intense, vivid red result\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps neutralise unwanted orange undertones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich, smooth crème formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides controlled brush-and-bowl or bottle application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers true-to-shade, fade-resistant colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProcesses in approximately 30 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient 49g tube\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eShade\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eH8 Red Fire:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, intense fire-red shade designed to create a vibrant red result on naturally dark hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinal colour varies depending on the natural starting shade, underlying pigment, hair condition, porosity and previous chemical treatments. Always perform a strand test before full application.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eComplete an allergy alert test 48 hours before every application.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePut on suitable disposable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmpty the entire 49g tube into a non-metallic bowl or applicator bottle.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eAdd \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2.5 fl oz (approximately 74ml) of L'Oréal Oreor 30 Volume Crème Developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix thoroughly until smooth and evenly blended.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply immediately to dry, unwashed hair, ensuring complete and even saturation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProcess for 30 minutes at room temperature.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and condition the hair before styling.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDeveloper is required and sold separately. Always follow the instructions supplied with the colour and developer.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSafety Information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFor professional use only.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hair colourants can cause severe allergic reactions. Read and follow all instructions supplied with the product. Perform an allergy alert test 48 hours before every application, even if hair colour has previously been used without a reaction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis product is not intended for anyone under 16 years of age. Temporary black henna tattoos may increase the risk of an allergic reaction. Do not colour the hair if there is a facial rash, a sensitive, irritated or damaged scalp, or a history of reactions to hair colour or temporary black henna tattoos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWear suitable disposable gloves during preparation, application and rinsing. Avoid contact with the eyes and skin. If the product enters the eyes, rinse immediately and thoroughly with water. Do not use to colour eyelashes or eyebrows. Do not apply over compound henna or progressive colour. Wait at least 14 days after bleaching, relaxing, perming or chemical straightening before use. Keep out of reach of children.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"H8 Red Fire","offer_id":64521867985273,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/L_Oreal_Excellence_HiColor_Permanent_Cr_me_Hair_Color_49g_H8_Red_Fire.jpg?v=1789129128","url":"https:\/\/www.kiyobeauty.com\/products\/loreal-excellence-hicolor-permanent-creme-hair-color-49g","provider":"Kiyo Beauty","version":"1.0","type":"link"}