{"product_id":"loreal-paris-elvive-colour-protect-colour-protecting-shampoo","title":"L'Oréal Paris Elvive Colour Protect Colour Protecting Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCleanse coloured hair while helping preserve its vibrancy with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL'Oréal Paris Elvive Colour Protect Colour Protecting Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Powered by pure vitamin Cg, a vitamin C derivative, and UV filters, its caring formula helps protect colour and shield the hair from UV aggressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhen used with the matching Elvive Colour Protect Conditioner, the formula helps maintain the intensity and vibrancy of first-day colour for up to 40 washes. Suitable for every hair type and texture, it leaves coloured and highlighted hair feeling clean and looking bright, glossy and beautifully vibrant.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for coloured and highlighted hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for permanent and semi-permanent colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for hair prone to colour fading or dullness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types and textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for maintaining vibrant colour between salon appointments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for anyone wanting everyday cleansing with colour protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHelps preserve first-day colour vibrancy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains colour intensity for up to 40 washes when used with the matching conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePowered by pure vitamin Cg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains UV filters to help shield hair from UV aggressors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps protect colour from fading caused by repeated washing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCleanses the scalp and hair effectively\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves coloured hair looking bright and glossy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types and textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComplements the complete Elvive Colour Protect routine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eApply the shampoo to wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage gently into the scalp and lengths to create a lather.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepeat if required.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFollow with L'Oréal Paris Elvive Colour Protect Conditioner for optimal colour-protecting results.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep out of reach of children. Avoid contact with the eyes. If contact occurs, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua \/ Water, Sodium Laureth Sulfate, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Parfum \/ Fragrance, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, Coco-Betaine, Ascorbyl Glucoside, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Steareth-6, Phenoxyethanol, Acetic Acid, PEG-100 Stearate, Ethylhexyl Salicylate, Trideceth-10, Trideceth-3, Salicylic Acid, Limonene, Fumaric Acid, Linalool, Amodimethicone, Carbomer, Citric Acid, Hexylene Glycol, Hexyl Cinnamal.\u003c\/span\u003e\u003cem\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"L'Oréal Paris","offers":[{"title":"250ml","offer_id":64448380010873,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"400ml","offer_id":64448380043641,"sku":null,"price":5.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/L_Or_al_Paris_Elvive_Colour_Protect_Colour_Protecting_Shampoo.png?v=1788339766","url":"https:\/\/www.kiyobeauty.com\/products\/loreal-paris-elvive-colour-protect-colour-protecting-shampoo","provider":"Kiyo Beauty","version":"1.0","type":"link"}