{"product_id":"loreal-paris-elvive-colour-protect-intensive-purple-mask-250ml","title":"L'Oréal Paris Elvive Colour Protect Intensive Purple Mask 250ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGive bleached, blonde and highlighted hair intensive nourishment and powerful colour correction with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL'Oréal Paris Elvive Colour Protect Intensive Purple Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Its highly pigmented purple formula helps instantly neutralise unwanted yellow, orange and brassy tones while caring for fragile, colour-treated lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned to provide stronger anti-brassiness correction than the Elvive Purple Shampoo and Conditioner, this ultra-rich treatment can also work on darker highlighted bases. Hair is left feeling smoother, softer and deeply conditioned, with a brighter, cooler-looking colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for blonde, bleached and highlighted hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for highlighted brunette hair and darker highlighted bases\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for hair affected by yellow, orange or brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for fragile or colour-damaged lengths\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for colour-treated hair requiring intensive nourishment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for anyone wanting stronger toning than a regular purple shampoo or conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFeatures a highly pigmented purple toning formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides strong anti-brassiness correction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInstantly helps neutralise unwanted yellow and orange tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWorks on blonde, bleached and highlighted brunette hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for use on darker highlighted bases\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides intensive care for fragile, colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps care for hair affected by colour damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUltra-rich texture conditions the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves lengths feeling smoother and softer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for convenient weekly use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGenerous 250ml size\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eUse once a week after L'Oréal Paris Elvive Colour Protect Purple Shampoo.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the mask evenly to damp hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConcentrate the product on areas affected by unwanted yellow, orange or brassy tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave on for five minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse only for hair colour-correction purposes. Keep out of reach of children and avoid contact with the eyes. If contact occurs, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua \/ Water, Cetearyl Alcohol, Paraffinum Liquidum \/ Mineral Oil, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Cetyl Esters, Cetrimonium Chloride, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Caprylyl Glycol, Salicylic Acid, CI 60730 \/ Acid Violet 43, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Benzyl Alcohol, Limonene, Amyl Cinnamal, Coumarin, Citronellol, Cocos Nucifera Oil \/ Coconut Oil, Alpha-Isomethyl Ionone, CI 45100 \/ Acid Red 52, Parfum \/ Fragrance.\u003c\/span\u003e\u003cem\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":64448191332729,"sku":null,"price":6.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/L_Or_al_Paris_Elvive_Colour_Protect_Intensive_Purple_Mask_250ml.png?v=1788339437","url":"https:\/\/www.kiyobeauty.com\/products\/loreal-paris-elvive-colour-protect-intensive-purple-mask-250ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}