{"product_id":"loreal-paris-elvive-colour-protect-purple-shampoo-200ml","title":"L'Oréal Paris Elvive Colour Protect Purple Shampoo 200ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRefresh cool-toned colour and reduce unwanted brassiness with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL'Oréal Paris Elvive Colour Protect Purple Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Its specialist colour-correcting formula uses concentrated purple pigments to help neutralise unwanted yellow, orange and brassy tones in blonde, highlighted, silver and grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause purple sits opposite yellow on the colour wheel, the formula helps counteract warm tones that can develop between salon appointments. It cleanses and nourishes while leaving colour looking brighter, cooler and beautifully refreshed in just one use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for blonde, bleached and highlighted hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for silver, white and naturally grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for highlighted brunette hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for colour-treated hair affected by brassiness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for neutralising unwanted yellow and orange tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for maintaining a cooler-looking colour between salon appointments\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eContains colour-correcting purple pigments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps neutralise yellow, orange and brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWorks from the first use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves blonde and highlighted hair looking brighter\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps refresh silver, white and grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCleanses while helping nourish the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComplements a regular colour-protection routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for convenient weekly use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient 200ml size\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eUse once a week alongside your regular Elvive Colour Protect routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear suitable gloves before applying.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply to wet hair and massage into the scalp and lengths.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave on for one to three minutes, depending on the level of toning required.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFollow with L'Oréal Paris Elvive Colour Protect Purple Conditioner.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse only for hair colour-correction purposes. Keep out of reach of children and avoid contact with the eyes. If contact occurs, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua \/ Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide MIPA, CI 60730 \/ Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha-Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum \/ Fragrance.\u003c\/span\u003e\u003cem\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"L'Oréal Paris","offers":[{"title":"Default Title","offer_id":64448166134137,"sku":null,"price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/L_Or_al_Paris_Elvive_Colour_Protect_Purple_Shampoo_200ml.png?v=1788338776","url":"https:\/\/www.kiyobeauty.com\/products\/loreal-paris-elvive-colour-protect-purple-shampoo-200ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}