{"product_id":"loreal-paris-elvive-hydra-pure-purifying-shampoo","title":"L'Oréal Paris Elvive Hydra Pure Purifying Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRefresh oily roots while caring for dry lengths with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL'Oréal Paris Elvive Hydra Pure Purifying Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Created for hair that becomes greasy quickly but feels dehydrated through the lengths, this skincare-inspired shampoo removes excess oil and impurities while providing lightweight moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by salicylic acid and hyaluronic acid, its silicone-free formula purifies the scalp without stripping the hair's natural moisture or weighing it down. When used as part of the complete Elvive Hydra Pure routine, it helps keep the scalp feeling purified and the lengths hydrated for up to 72 hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for oily or greasy roots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for dry or dehydrated mid-lengths and ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for hair prone to excess oil and impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for hair that becomes weighed down easily\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types and textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for balancing effective scalp cleansing with lightweight hydration\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHelps remove excess oil and impurities from the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormulated with purifying salicylic acid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains hyaluronic acid for a moisture boost\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCleanses without stripping the hair's natural moisture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves the scalp feeling fresh and purified\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps hydrate dry and dehydrated lengths\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides up to 72 hours of purified roots and hydrated lengths when used with the matching serum and conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight formula does not weigh hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilicone-free for a natural touch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types and textures\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eWet the hair thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the shampoo to the scalp and hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage gently into the scalp, concentrating on oily roots, until a lather forms.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork the lather through the lengths.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFollow with L'Oréal Paris Elvive Hydra Pure 72H Rehydrating Conditioner.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor the complete routine, use alongside the Elvive Hydra Pure Oil Erasing Scalp Serum and Conditioner.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvoid contact with the eyes. If contact occurs, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua \/ Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Parfum \/ Fragrance, Cocamide MEA, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Salicylic Acid, Limonene, Citric Acid, Hexylene Glycol.\u003c\/span\u003e\u003cem\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"L'Oréal Paris","offers":[{"title":"250ml","offer_id":64449107657081,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"400ml","offer_id":64449107689849,"sku":null,"price":5.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/L_Or_al_Paris_Elvive_Hydra_Pure_Purifying_Shampoo.png?v=1788350277","url":"https:\/\/www.kiyobeauty.com\/products\/loreal-paris-elvive-hydra-pure-purifying-shampoo","provider":"Kiyo Beauty","version":"1.0","type":"link"}