{"product_id":"maxima-curl-wave-therapy-elasticising-shampoo","title":"Maxima Curl \u0026 Wave Therapy Elasticising Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnhance natural movement, softness and definition with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Curl \u0026amp; Wave Therapy Elasticising Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional shampoo created for curly, wavy and permed hair. Designed to gently cleanse while supporting curl elasticity, this shampoo helps leave hair feeling hydrated, disciplined, silky and full of shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eavocado oil and bamboo extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Maxima Curl \u0026amp; Wave Therapy Elasticising Shampoo helps improve the look and feel of dry, frizzy or unruly curls without weighing them down. Its curl-friendly formula helps define waves, control frizz and support a smoother, more manageable finish, making it ideal for maintaining bouncy, healthy-looking curls between salon visits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for home haircare and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1000ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for salon or professional use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional elasticising shampoo for curly, wavy and permed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps define curls and waves without weighing hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with avocado oil and bamboo extract\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps hydrate, soften and discipline unruly hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports improved elasticity and natural movement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz for smoother-looking curls\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair silky, shiny and easier to comb\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for natural or chemically permed curls\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from SLES, SLS, silicones and colourants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in 250ml and 1000ml sizes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to wet hair and gently massage into the scalp and lengths until a soft lather forms. Rinse thoroughly. Repeat the application if necessary. For best results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMaxima Curl \u0026amp; Wave Therapy Elasticising Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and style with the matching curl defining products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Glycerin, PEG-200 Hydrogenated Glyceryl Palmate, Coco-Glucoside, Glyceryl Oleate, Phenoxyethanol, PEG-7 Glyceryl Cocoate, Sasa Kurilensis Leaf\/Stem Extract, Phytosterols, Olea Europaea (Olive) Fruit Oil, Persea Gratissima (Avocado) Oil, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Parfum\/Fragrance, Lactic Acid, Propylene Glycol, Ethylhexylglycerin, Benzyl Alcohol.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"250ml","offer_id":63797700919673,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":63797700952441,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Maxima_Curl_Wave_Therapy_Elasticising_Shampoo_250ml.png?v=1781870975","url":"https:\/\/www.kiyobeauty.com\/products\/maxima-curl-wave-therapy-elasticising-shampoo","provider":"Kiyo Beauty","version":"1.0","type":"link"}