{"product_id":"maxima-fiber-liss-smoothing-cream-400ml","title":"Maxima Fiber Liss Smoothing Cream 400ml","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot qMYqUG_convSearchResultTextHighlightSafari\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a56140e-11dc-83ed-9461-d090314b345f-1\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a56140e-11dc-83ed-9461-d090314b345f-1\" data-turn-id-container=\"request-6a56140e-11dc-83ed-9461-d090314b345f-1\" data-testid=\"conversation-turn-28\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"53319419-c772-4d84-830d-27b7c2420c66\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"43\" data-end=\"593\"\u003eAchieve sleek, smooth and long-lasting straight hair with \u003cstrong data-start=\"101\" data-end=\"144\"\u003eMaxima Fiber Liss Smoothing Cream 400ml\u003c\/strong\u003e. This professional smoothing treatment is designed to reduce curl, tame frizz and relax the hair fibre while helping to maintain softness, shine and manageability. Its advanced formula works to smooth even coarse or unruly hair, leaving it silky, easier to style and resistant to humidity. Ideal for professional salon straightening services, it delivers consistent, long-lasting results when used as part of the Maxima Fiber Liss smoothing system.\u003c\/p\u003e\n\u003ch2 data-section-id=\"19k7f44\" data-start=\"595\" data-end=\"611\"\u003eWho It's For\u003c\/h2\u003e\n\u003cul data-start=\"612\" data-end=\"808\"\u003e\n\u003cli data-section-id=\"nswwt5\" data-start=\"612\" data-end=\"650\"\u003eProfessional hairstylists and salons\u003c\/li\u003e\n\u003cli data-section-id=\"1mnvd78\" data-start=\"651\" data-end=\"688\"\u003eWavy, curly, frizzy and unruly hair\u003c\/li\u003e\n\u003cli data-section-id=\"11zajd8\" data-start=\"689\" data-end=\"747\"\u003eThick or resistant hair requiring long-lasting smoothing\u003c\/li\u003e\n\u003cli data-section-id=\"1rptag0\" data-start=\"748\" data-end=\"808\"\u003eClients seeking permanently smoother, more manageable hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"ycgkk5\" data-start=\"810\" data-end=\"826\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"827\" data-end=\"1227\"\u003e\n\u003cli data-section-id=\"qj1a7g\" data-start=\"827\" data-end=\"893\"\u003eSmooths and relaxes the hair fibre for long-lasting straightness\u003c\/li\u003e\n\u003cli data-section-id=\"11hr8r7\" data-start=\"894\" data-end=\"929\"\u003eReduces frizz and unwanted volume\u003c\/li\u003e\n\u003cli data-section-id=\"11fgvil\" data-start=\"930\" data-end=\"976\"\u003eLeaves hair soft, shiny and easier to manage\u003c\/li\u003e\n\u003cli data-section-id=\"1c2bm2m\" data-start=\"977\" data-end=\"1032\"\u003eHelps improve styling time and everyday manageability\u003c\/li\u003e\n\u003cli data-section-id=\"1iwjmij\" data-start=\"1033\" data-end=\"1090\"\u003eProfessional-strength formula for salon-quality results\u003c\/li\u003e\n\u003cli data-section-id=\"qwpxa5\" data-start=\"1091\" data-end=\"1159\"\u003eSuitable for use as part of the Maxima Fiber Liss smoothing system\u003c\/li\u003e\n\u003cli data-section-id=\"wmbw4u\" data-start=\"1160\" data-end=\"1227\"\u003eHelps maintain a sleek finish with reduced humidity-induced frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1qw4ccu\" data-start=\"1229\" data-end=\"1243\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"1245\" data-end=\"1828\"\u003e\n\u003cli data-section-id=\"ms3ogn\" data-start=\"1245\" data-end=\"1325\"\u003eWash the hair with a suitable pre-treatment shampoo and towel-dry until damp.\u003c\/li\u003e\n\u003cli data-section-id=\"zxbs54\" data-start=\"1326\" data-end=\"1371\"\u003eSection the hair into manageable sections.\u003c\/li\u003e\n\u003cli data-section-id=\"122ljze\" data-start=\"1372\" data-end=\"1467\"\u003eApply the smoothing cream evenly from roots to ends, avoiding direct contact with the scalp.\u003c\/li\u003e\n\u003cli data-section-id=\"yln3ov\" data-start=\"1468\" data-end=\"1587\"\u003eLeave the product to process according to the manufacturer's recommended processing time and the client's hair type.\u003c\/li\u003e\n\u003cli data-section-id=\"jq3a3x\" data-start=\"1588\" data-end=\"1652\"\u003eRinse the hair thoroughly until all product has been removed.\u003c\/li\u003e\n\u003cli data-section-id=\"1r674ji\" data-start=\"1653\" data-end=\"1751\"\u003eFollow with the appropriate neutralising treatment as directed in the Maxima Fiber Liss system.\u003c\/li\u003e\n\u003cli data-section-id=\"172x02j\" data-start=\"1752\" data-end=\"1828\"\u003eDry and style the hair as desired to reveal smooth, long-lasting results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1830\" data-end=\"2009\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1830\" data-end=\"1856\"\u003eProfessional Use Only:\u003c\/strong\u003e Always wear suitable protective gloves, perform a strand test before application, and follow the manufacturer's instructions for safe and effective use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua (Water), Glyoxylic Acid, Cetearyl Alcohol, Myristyl Alcohol, Glycolic Acid, Hydrolyzed Keratin, Hydrolyzed Collagen, Sodium Hyaluronate, Hydrolyzed Silk, Panthenol, Sodium PCA, Polyquaternium-6, Amodimethicone, Di-C12-13 Alkyl Malate, Ethylhexyl Palmitate, Glycerin, Cetrimonium Chloride, Urea, Trideceth-10, Imidazolidinyl Urea.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":63978468114809,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Maxima_Fiber_Liss_Smoothing_Cream_400ml.png?v=1784136305","url":"https:\/\/www.kiyobeauty.com\/products\/maxima-fiber-liss-smoothing-cream-400ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}