{"product_id":"maxima-fiber-pro-pre-treatment-shampoo-500ml","title":"Maxima Fiber Pro Pre-Treatment Shampoo 500ml","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot qMYqUG_convSearchResultTextHighlightSafari\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a5614fe-965c-83eb-be32-b4c0f26ecccf-0\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a5614fe-965c-83eb-be32-b4c0f26ecccf-0\" data-turn-id-container=\"request-6a5614fe-965c-83eb-be32-b4c0f26ecccf-0\" data-testid=\"conversation-turn-26\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"6bb2f2e4-9140-421a-a43e-b206ff36d3b5\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-start=\"48\" data-end=\"516\" class=\"PDq2pG_selectionAnchorContainer\"\u003ePrepare hair for professional chemical services with \u003cstrong data-start=\"101\" data-end=\"149\"\u003eMaxima Fiber Pro Pre-Treatment Shampoo 500ml\u003c\/strong\u003e. This deep-cleansing shampoo is specially formulated to remove excess oils, styling product build-up and impurities, creating the ideal foundation for colouring, straightening and other technical treatments. Its cleansing formula helps ensure even product absorption while respecting the hair fibre, leaving hair clean, refreshed and ready for optimal salon results.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"19k7f44\" data-start=\"518\" data-end=\"534\"\u003eWho It's For\u003c\/h2\u003e\n\u003cul data-start=\"535\" data-end=\"765\"\u003e\n\u003cli data-section-id=\"nswwt5\" data-start=\"535\" data-end=\"573\"\u003eProfessional hairstylists and salons\u003c\/li\u003e\n\u003cli data-section-id=\"qkc0qc\" data-start=\"574\" data-end=\"641\"\u003eHair preparing for colouring, bleaching or chemical straightening\u003c\/li\u003e\n\u003cli data-section-id=\"13wdvbw\" data-start=\"642\" data-end=\"696\"\u003eHair with excess oil, product build-up or impurities\u003c\/li\u003e\n\u003cli data-section-id=\"1yvtmbv\" data-start=\"697\" data-end=\"765\"\u003eAnyone seeking a thorough cleanse before technical hair treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"ycgkk5\" data-start=\"767\" data-end=\"783\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"784\" data-end=\"1166\"\u003e\n\u003cli data-section-id=\"daa02s\" data-start=\"784\" data-end=\"820\"\u003eDeeply cleanses the hair and scalp\u003c\/li\u003e\n\u003cli data-section-id=\"16wb0xo\" data-start=\"821\" data-end=\"869\"\u003eRemoves oil, dirt and styling product build-up\u003c\/li\u003e\n\u003cli data-section-id=\"150ka14\" data-start=\"870\" data-end=\"935\"\u003ePrepares the hair for professional colour and chemical services\u003c\/li\u003e\n\u003cli data-section-id=\"1g1vpk4\" data-start=\"936\" data-end=\"991\"\u003ePromotes more even absorption of technical treatments\u003c\/li\u003e\n\u003cli data-section-id=\"11tvcvx\" data-start=\"992\" data-end=\"1055\"\u003eLeaves hair feeling clean, refreshed and ready for processing\u003c\/li\u003e\n\u003cli data-section-id=\"6knkro\" data-start=\"1056\" data-end=\"1094\"\u003eProfessional salon-size 500ml bottle\u003c\/li\u003e\n\u003cli data-section-id=\"cpdimb\" data-start=\"1095\" data-end=\"1166\"\u003eSuitable for use before colouring, bleaching and smoothing treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1qw4ccu\" data-start=\"1168\" data-end=\"1182\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"1184\" data-end=\"1498\"\u003e\n\u003cli data-section-id=\"114u4li\" data-start=\"1184\" data-end=\"1227\"\u003eWet the hair thoroughly with warm water.\u003c\/li\u003e\n\u003cli data-section-id=\"1x7367j\" data-start=\"1228\" data-end=\"1326\"\u003eApply a generous amount of shampoo and massage into the scalp and hair to create a rich lather.\u003c\/li\u003e\n\u003cli data-section-id=\"16pzro4\" data-start=\"1327\" data-end=\"1347\"\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli data-section-id=\"1781a05\" data-start=\"1348\" data-end=\"1404\"\u003eRepeat if necessary to remove heavy product build-up.\u003c\/li\u003e\n\u003cli data-section-id=\"dh6oh8\" data-start=\"1405\" data-end=\"1498\"\u003eTowel-dry the hair and proceed with your chosen professional colour or chemical treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1500\" data-end=\"1604\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1500\" data-end=\"1533\"\u003eProfessional Use Recommended:\u003c\/strong\u003e Use as the first step before technical hair services for best results.\u003c\/p\u003e\n\u003ch2 data-start=\"1500\" data-end=\"1604\"\u003eIngredients\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cspan\u003eAqua (Water), TEA-Lauryl Sulfate, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Phenoxyethanol, Hydrolyzed Keratin, Hydrolyzed Collagen, Panthenol, Polyquaternium-7, Polyquaternium-10, Parfum (Fragrance), Tetrasodium EDTA, Propylene Glycol, Sodium Chloride, DMDM Hydantoin, Sodium Hydroxide, Alpha-Isomethyl Ionone, Coumarin, Linalool.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Maxima","offers":[{"title":"Default Title","offer_id":63978480238969,"sku":null,"price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Maxima_Professional_Fiber_Pro_Pre-Treatment_Shampoo_500ml.png?v=1784136608","url":"https:\/\/www.kiyobeauty.com\/products\/maxima-fiber-pro-pre-treatment-shampoo-500ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}