{"product_id":"needly-mild-cleansing-balm-120ml","title":"NEEDLY Mild Cleansing Balm 120ml","description":"\u003cp\u003e\u003cstrong\u003eNEEDLY Mild Cleansing Balm 120ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience thorough yet hydrating cleansing with Needly Mild Cleansing Balm, an all-in-one cleanser that seamlessly transforms from balm to oil to milk. Upon contact with water, the formula emulsifies completely, rinsing away cleanly for a fresh, residue-free finish.\u003c\/p\u003e\n\u003cp\u003eFormulated with fine, lightweight fermented oils, this non-greasy cleansing balm effectively dissolves makeup, sunscreen, excess sebum, and impurities without stripping the skin’s natural moisture. Its gentle composition makes it ideal for sensitive and dry skin, leaving the complexion soft, smooth, and comfortably hydrated after cleansing.\u003c\/p\u003e\n\u003cp\u003ePerfect as the first step in a double-cleansing routine or as a standalone cleanser, this balm delivers effective cleansing with a mild, skin-friendly touch.\u003c\/p\u003e\n\u003ch4 data-start=\"1009\" data-end=\"1032\"\u003eKey Benefits\u003c\/h4\u003e\n\u003cul data-start=\"1033\" data-end=\"1493\"\u003e\n\u003cli data-start=\"1033\" data-end=\"1116\"\u003eDeep Yet Gentle Cleansing: Removes makeup and impurities without irritation\u003c\/li\u003e\n\u003cli data-start=\"1117\" data-end=\"1198\"\u003eTriple-Texture Transformation: Balm → oil → milk for effortless rinse-off\u003c\/li\u003e\n\u003cli data-start=\"1199\" data-end=\"1276\"\u003eNon-Greasy Finish: Lightweight fermented oils cleanse without residue\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1350\"\u003eHydrating \u0026amp; Soothing: Maintains moisture balance during cleansing\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1415\"\u003eSuitable for Sensitive Skin: Mild, skin-friendly formula\u003c\/li\u003e\n\u003cli data-start=\"1416\" data-end=\"1493\"\u003eIdeal for Daily Use: Can be used alone or as part of double cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1495\" data-end=\"1524\"\u003eDirections\u003c\/h4\u003e\n\u003col data-start=\"1525\" data-end=\"1786\"\u003e\n\u003cli data-start=\"1525\" data-end=\"1573\"\u003eScoop an appropriate amount onto dry hands.\u003c\/li\u003e\n\u003cli data-start=\"1574\" data-end=\"1644\"\u003eMassage gently over a dry face to dissolve makeup and impurities.\u003c\/li\u003e\n\u003cli data-start=\"1645\" data-end=\"1693\"\u003eAdd water to emulsify into a milky texture.\u003c\/li\u003e\n\u003cli data-start=\"1694\" data-end=\"1736\"\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli data-start=\"1737\" data-end=\"1786\"\u003eFollow with a water-based cleanser if desired.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"NEEDLY","offers":[{"title":"Default Title","offer_id":56544339493241,"sku":"K-NE-N-18768-G","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/productshots-2026-01-23T224711.464.png?v=1769208439","url":"https:\/\/www.kiyobeauty.com\/products\/needly-mild-cleansing-balm-120ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}