{"product_id":"paul-mitchell-forever-blonde-shampoo-250ml","title":"Paul Mitchell Forever Blonde Shampoo 250ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRestore strength, shine and vibrancy to blonde hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePaul Mitchell Forever Blonde Shampoo 250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Specially formulated for bleached, highlighted and lightened hair, this luxurious sulphate-free shampoo gently removes impurities while helping to repair damage caused by colouring and chemical treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by innovative \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003evegan KerActive™ protein\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and a nourishing botanical blend, Forever Blonde Shampoo helps reinforce weakened strands, improve manageability and leave blonde hair looking brighter, healthier and more radiant. Its colour-safe formula protects delicate blonde tones while delivering essential hydration without weighing hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses bleached, highlighted and lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps repair and strengthen damaged hair fibres\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrightens blonde tones for a healthier-looking finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSulphate-free formula (without SLS, SLES and ALS)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour-safe and suitable for chemically treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with vegan KerActive™ protein for intensive nourishment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps improve softness, shine and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan, cruelty-free, paraben-free and gluten-free\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eApply to wet hair and massage into the scalp and lengths.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork into a rich lather.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepeat if required.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFor best results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePaul Mitchell Forever Blonde Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWater (Aqua, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone\/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":63759701508473,"sku":null,"price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Paul_Mitchell_Forever_Blonde_Shampoo_250ml.webp?v=1781471551","url":"https:\/\/www.kiyobeauty.com\/products\/paul-mitchell-forever-blonde-shampoo-250ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}