{"product_id":"paul-mitchell-platinum-blonde-shampoo-300ml","title":"Paul Mitchell Platinum Blonde Shampoo 300ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep blonde, silver, grey, and highlighted hair looking bright and beautiful with \u003cstrong\u003ePaul Mitchell Platinum Blonde Shampoo.\u003c\/strong\u003e This colour-enhancing formula is specially developed to help neutralise unwanted yellow and brassy tones while gently cleansing the hair and scalp. Enriched with conditioning ingredients, it leaves hair feeling soft, refreshed, and full of shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe violet-tinted shampoo helps maintain cooler, brighter tones between salon visits, making it an essential part of any blonde haircare routine. Suitable for natural, coloured, highlighted, or grey hair, it helps enhance vibrancy while improving manageability and overall hair appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eHelps neutralise unwanted yellow and brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrightens blonde, silver, grey, and highlighted hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses without stripping moisture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances shine and colour vibrancy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain salon-fresh blonde tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves softness and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for natural and colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eWet hair thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply a small amount of shampoo and massage into the hair and scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave on for 1–5 minutes, depending on the level of toning desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepeat if necessary and follow with a conditioner.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse once or twice weekly, or as needed, to maintain bright, cool blonde tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWater (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol\u003c\/span\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":63759699050873,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Paul_Mitchell_Platinum_Blonde_Shampoo_300ml.webp?v=1781448087","url":"https:\/\/www.kiyobeauty.com\/products\/paul-mitchell-platinum-blonde-shampoo-300ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}