{"product_id":"phillip-kingsley-elasticizer-therapies","title":"Phillip Kingsley Elasticizer Extreme","description":"\u003cp\u003ePhillip Kingsley pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry \u0026amp; curly hair. It provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine.\u003c\/p\u003e\n\u003cp\u003eForget all you know about traditional hair masks — Elasticizer Extreme pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed for very dry, fragile, porous hair and coarse, coiled and curly hair textures. Our supercharged intensely conditioning pre-shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCLINICALLY PROVEN to reduce breakage after just one use*\u003c\/li\u003e\n\u003cli\u003eDefines and smoothes curls \u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCombats frizz\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eRESTORES ELASTICITY and bounce\u003c\/li\u003e\n\u003cli\u003eBanishes tangles, frizz \u0026amp; straw-like ends  \u003c\/li\u003e\n\u003cli\u003eThe solution to STRONGER, HEALTHIER HAIR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply before shampooing.\u003c\/li\u003e\n\u003cli\u003eDampen your hair with water and\u003cbr\u003eliberally apply Elasticizer Extreme in sections to your mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eCover your hair with a shower cap or your best cosy towel.\u003c\/li\u003e\n\u003cli\u003eLeave for a minimum of 20 minutes - The heat created helps open your hair’s cuticles so they can properly absorb the nutrients. There’s no maximum time — you can even sleep with it on!\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).\u003cbr\u003eSuitable for use on coloured hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch5\u003eNOTE: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.\u003c\/h5\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cp\u003eAqua\/Water\/Eau, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glycerin, Propylene Glycol, Olea Europaea (Olive) Fruit Oil, Ethylhexyl Dimethyl PABA, Amodimethicone, Polyquaternium-37, Diazolidinyl Urea, Silicone Quaternium-18, Propylene Glycol Dicaprylate\/Dicaprate, Trideceth-12, Trideceth-6, Cetrimonium Chloride, Hydrolyzed Elastin, PPG-1 Trideceth-6, Phenoxyethanol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Ethylhexylglycerin.\u003c\/p\u003e","brand":"Phillip Kingsley","offers":[{"title":"75ml","offer_id":56345940230521,"sku":"K-PH-P-15238-G-1","price":20.99,"currency_code":"GBP","in_stock":true},{"title":"150ml","offer_id":56345940263289,"sku":"K-PH-P-15238-G-2","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Screenshot_2025-12-10_at_16.36.53.png?v=1765384723","url":"https:\/\/www.kiyobeauty.com\/products\/phillip-kingsley-elasticizer-therapies","provider":"Kiyo Beauty","version":"1.0","type":"link"}