{"product_id":"pureology-hydrate-treatment-mask-250ml","title":"Pureology Hydrate Treatment Mask 250ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGive dry, colour-treated hair a surge of moisture with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePureology Hydrate Treatment Mask 250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, an intensive conditioning hair mask designed to deeply nourish, soften and smooth thirsty strands. This luxurious treatment helps restore moisture balance, leaving hair feeling silky, manageable and visibly healthier-looking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for medium to thick hair types, the Pureology Hydrate Mask helps improve softness and shine while reducing the feel of dryness and roughness. Its rich, creamy formula delivers deep hydration without compromising colour vibrancy, making it ideal for hair that feels dehydrated from colouring, heat styling or daily environmental stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInfused with moisturising care and Pureology’s signature colour-safe technology, this professional hair mask is a must-have weekly treatment for reviving dry, dull or brittle hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDeeply hydrates dry, colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps soften, smooth and nourish thirsty strands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves manageability and detangling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair looking shinier and healthier\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce the feel of dryness and roughness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for medium to thick hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour-safe and vegan formula\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter shampooing, apply a generous amount to damp hair, focusing on the mid-lengths and ends. Leave on for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e5 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, then rinse thoroughly. Use weekly or whenever your hair needs an extra boost of hydration and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Isopropyl Myristate, Cetyl Esters, Helianthus Annuus Seed Oil \/ Sunflower Seed Oil, Butyrospermum Parkii Butter \/ Shea Butter, Tartaric Acid, Parfum \/ Fragrance, Benzyl Alcohol, Caprylyl Glycol, Salicylic Acid, Linalool, Tocopherol, Camellia Oleifera Seed Oil, Butylene Glycol, Panthenol, Carvone, Geraniol, Limonene, Citrus Aurantium Peel Oil, Helianthus Annuus Seed Extract \/ Sunflower Seed Extract, Pogostemon Cablin Oil, Beta-Caryophyllene, Geranyl Acetate, Lavandula Oil\/Extract, Ethylhexyl Salicylate, Citrus Limon Peel Oil, Citric Acid, Ci 17200 \/ Red 33, Ci 42090 \/ Blue 1 (F.I.L. N70064125\/1).\u003c\/span\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":63805247259001,"sku":null,"price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/images_8524ebee-574d-410c-962c-b94e84dd42a8.avif?v=1781975072","url":"https:\/\/www.kiyobeauty.com\/products\/pureology-hydrate-treatment-mask-250ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}