{"product_id":"schwarzkopf-live-semi-permanent-hair-dye","title":"Schwarzkopf Live Semi-Permanent Hair Dye","description":"\u003cp\u003e\u003cspan\u003eThere is definitely a shade of red for everyone. LIVE Ultra Brights Or Pastel is the right one for a cheerful, youthful look. It's a vegan formula bright red hair dye that stays on for up to 15 washes. Use the colouring cream alone for an electrifying red, add conditioner for a pastel hue or mix multiple shades to create a customized color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor pastel shades, hair will need to be very light blonde, so pre-lighten if you’ve not been blessed with this colour\u003c\/li\u003e\n\u003cli\u003eIf you’re creating a pastel shade, the colour you pre-mix is a good indicator of the colour result - if you want a more vibrant shade, just add more colour cream\u003c\/li\u003e\n\u003cli\u003eSemi-permanent shades are ideal for maintaining colour vibrancy between permanent applications\u003c\/li\u003e\n\u003cli\u003eRed, pink and purple Ultra Brights shades can be used on natural hair for a subtle colour boost\u003c\/li\u003e\n\u003cli\u003eRemember, if your hair’s previously coloured, this may affect results\u003c\/li\u003e\n\u003cli\u003eAvoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline\/ears\u003c\/li\u003e\n\u003cli\u003eHave some cotton pads and skin toner handy just in case you get some product on your skin\u003c\/li\u003e\n\u003cli\u003eIf you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv id=\"accordion-description-tab-how-to-use\" class=\"accordion-collapse collapse show\" aria-labelledby=\"description-tab-how-to-use\" data-bs-parent=\"#accordion-description-tabs\"\u003e\n\u003cdiv class=\"tab-description tab-description-how-to-use\"\u003e\n\u003cdiv class=\"tutorial\"\u003e\n\u003cp\u003e\u003cb\u003eTop tips:\u003cbr\u003e\u003c\/b\u003e• For long or thick hair we recommended using two packs\u003cbr\u003e• This shade is recommended for hair colours light brown to medium brown\u003cbr\u003e• Results may vary on previously coloured hair\u003cbr\u003e\u003cb\u003e\u003cbr\u003ePack contains:\u003cbr\u003e\u003c\/b\u003e1 tube LIVE Pretty Pastels Colour Cream 50ml\u003cbr\u003e1 sachet of Care Conditioner 15ml\u003cbr\u003e1 pair of gloves\u003cbr\u003e1 instruction leaflet\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow to use\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cb\u003ePreparation:\u003cbr\u003e\u003c\/b\u003e- Wash your hair with a mild shampoo and towel dry it\u003cbr\u003e- Before applying your colour, cover your clothing with an old towel\/cape\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eApplication:\u003cbr\u003e\u003c\/b\u003e- Follow application process for either pastel, full head, dip dye or highlight application\u003cbr\u003e- Leave formula to develop for 20-30 minutes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRinsing:\u003cbr\u003e\u003c\/b\u003e- Rinse hair under warm water until water runs clear\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConditioning:\u003cbr\u003e\u003c\/b\u003e- Apply LIVE Care Conditioner and leave in for 2 minutes\u003cbr\u003e- Rinse thoroughly, hair is left feeling soft and shiny\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Schwarzkopf","offers":[{"title":"Ultra Brights 024 Vivid Green","offer_id":56444733522297,"sku":"K-SC-S-16541-G-7","price":6.49,"currency_code":"GBP","in_stock":true},{"title":"Ultra Brights 025 Dusty Rose","offer_id":56444733555065,"sku":"K-SC-S-16541-G-8","price":6.49,"currency_code":"GBP","in_stock":true},{"title":"Ultra Brights 026 Dark Red","offer_id":56444733587833,"sku":"K-SC-S-16541-G-9","price":6.49,"currency_code":"GBP","in_stock":true},{"title":"Ultra Brights 085 Vibrant Orange","offer_id":57216048365945,"sku":null,"price":6.49,"currency_code":"GBP","in_stock":true},{"title":"Ultra Brights 091 Raspberry 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P120 Lilac Crush","offer_id":56444733423993,"sku":"K-SC-S-16541-G-4","price":6.49,"currency_code":"GBP","in_stock":false},{"title":"Ultra Brights P121 Denim Steel","offer_id":56444733456761,"sku":"K-SC-S-16541-G-5","price":6.49,"currency_code":"GBP","in_stock":true},{"title":"Pretty Pastels P123 Rose Gold","offer_id":56444733489529,"sku":"K-SC-S-16541-G-6","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Screenshot_2026-03-21_at_19.29.15.png?v=1774121421","url":"https:\/\/www.kiyobeauty.com\/products\/schwarzkopf-live-semi-permanent-hair-dye","provider":"Kiyo Beauty","version":"1.0","type":"link"}