{"product_id":"selective-professional-alpha-keratin-maintenance-shampoo-250ml","title":"Selective Professional Alpha Keratin Maintenance Shampoo 250ml","description":"\u003cp data-start=\"67\" data-end=\"392\"\u003eExtend the cosmetic benefits of your salon smoothing treatment with \u003cstrong data-start=\"135\" data-end=\"201\"\u003eSelective Professional Alpha Keratin Maintenance Shampoo 250ml\u003c\/strong\u003e. Specially formulated for hair treated with the Alpha Keratin system, this gentle maintenance shampoo cleanses the hair and scalp while helping preserve a smooth, soft and manageable finish.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"745\"\u003eThe formula combines plant-derived keratin, panthenol and andiroba seed oil to condition, moisturise and support the hair fibre. It also helps counteract mineral and chlorine residues that may affect the appearance and tone of treated hair. Hair is left clean, hydrated and easier to style without compromising the results of the professional service.\u003c\/p\u003e\n\u003ch2 data-start=\"747\" data-end=\"765\"\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp data-start=\"767\" data-end=\"777\"\u003eIdeal for:\u003c\/p\u003e\n\u003cul data-start=\"779\" data-end=\"1064\"\u003e\n\u003cli data-start=\"779\" data-end=\"846\"\u003eHair treated with the Selective Professional Alpha Keratin system\u003c\/li\u003e\n\u003cli data-start=\"847\" data-end=\"898\"\u003eStraightened, smoothed or chemically treated hair\u003c\/li\u003e\n\u003cli data-start=\"899\" data-end=\"962\"\u003eCurly, wavy or frizz-prone hair following a smoothing service\u003c\/li\u003e\n\u003cli data-start=\"963\" data-end=\"1006\"\u003eDry, stressed or difficult-to-manage hair\u003c\/li\u003e\n\u003cli data-start=\"1007\" data-end=\"1064\"\u003eClients wanting to maintain their salon results at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1066\" data-end=\"1112\"\u003eSuitable for all hair colours and scalp types.\u003c\/p\u003e\n\u003ch2 data-start=\"1114\" data-end=\"1130\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1132\" data-end=\"1638\"\u003e\n\u003cli data-start=\"1132\" data-end=\"1168\"\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli data-start=\"1169\" data-end=\"1235\"\u003eHelps prolong the cosmetic effects of an Alpha Keratin treatment\u003c\/li\u003e\n\u003cli data-start=\"1236\" data-end=\"1288\"\u003eLeaves hair feeling soft, hydrated and conditioned\u003c\/li\u003e\n\u003cli data-start=\"1289\" data-end=\"1338\"\u003eHelps improve manageability and ease of styling\u003c\/li\u003e\n\u003cli data-start=\"1339\" data-end=\"1388\"\u003eSupports smoother, more controlled-looking hair\u003c\/li\u003e\n\u003cli data-start=\"1389\" data-end=\"1437\"\u003eHelps counteract mineral and chlorine residues\u003c\/li\u003e\n\u003cli data-start=\"1438\" data-end=\"1489\"\u003eContains plant-derived wheat and soya amino acids\u003c\/li\u003e\n\u003cli data-start=\"1490\" data-end=\"1550\"\u003eEnriched with conditioning panthenol and andiroba seed oil\u003c\/li\u003e\n\u003cli data-start=\"1551\" data-end=\"1588\"\u003eSLES-, added salt- and paraben-free\u003c\/li\u003e\n\u003cli data-start=\"1589\" data-end=\"1638\"\u003eSuitable for regular post-treatment maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1640\" data-end=\"1654\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp data-start=\"1656\" data-end=\"1814\"\u003eApply evenly to wet hair and scalp. Massage gently to create a lather, distributing the shampoo through the lengths. Rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003ch2 data-start=\"1922\" data-end=\"1937\"\u003eIngredients\u003c\/h2\u003e\n\u003cp data-start=\"1939\" data-end=\"2376\"\u003eAqua (Water), Sodium Coceth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Cocamide MIPA, Decyl Glucoside, Laureth-4, Panthenol, Glycerin, Arginine HCl, Soy Amino Acids, Carapa Guaianensis Seed Oil, Serine, Polyquaternium-7, Citric Acid, Tocopherol, Amodimethicone, C12-13 Alkyl Lactate, Tetrasodium EDTA, Wheat Amino Acids, Hexyl Cinnamal, C12-14 Sec-Pareth-7, Phenoxyethanol, C12-14 Sec-Pareth-5, Methylisothiazolinone, Threonine.\u003c\/p\u003e\n\u003cp data-start=\"2509\" data-end=\"2657\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":64018260033913,"sku":null,"price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Selective_Professional_Alpha_Keratin_Maintenance_Shampoo_250ml.png?v=1784629304","url":"https:\/\/www.kiyobeauty.com\/products\/selective-professional-alpha-keratin-maintenance-shampoo-250ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}