{"product_id":"selective-professional-alpha-keratin-tone-control-additive-100ml","title":"Selective Professional Alpha Keratin Tone Control Additive 100ml","description":"\u003cp data-start=\"63\" data-end=\"410\"\u003eAchieve smoother, beautifully balanced blonde and grey hair with \u003cstrong data-start=\"128\" data-end=\"190\"\u003eSelective Professional Alpha Keratin Tone Control Additive\u003c\/strong\u003e. This professional toning additive is formulated to work exclusively with \u003cstrong data-start=\"265\" data-end=\"297\"\u003eAlpha Keratin Taming Fluid 2\u003c\/strong\u003e, allowing stylists to control, optimise and personalise tonal results during an Alpha Keratin smoothing service.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"740\"\u003eIts violet-toned formula helps manage unwanted reflections while offering control over warm, neutral, cool and intense ash or irisé finishes. Enriched with \u003cstrong data-start=\"568\" data-end=\"589\"\u003eFision Kera Veg18\u003c\/strong\u003e, a plant-derived amino acid complex sourced from wheat and soya, it works alongside glyoxylic acid to support smooth, strong and healthy-looking hair.\u003c\/p\u003e\n\u003ch2 data-start=\"742\" data-end=\"760\"\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp data-start=\"762\" data-end=\"847\"\u003eIdeal for professional hairdressers performing Alpha Keratin smoothing treatments on:\u003c\/p\u003e\n\u003cul data-start=\"849\" data-end=\"1051\"\u003e\n\u003cli data-start=\"849\" data-end=\"884\"\u003eBlonde hair at level 7 or lighter\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"915\"\u003eWhite or naturally grey hair\u003c\/li\u003e\n\u003cli data-start=\"916\" data-end=\"946\"\u003eBleached or highlighted hair\u003c\/li\u003e\n\u003cli data-start=\"947\" data-end=\"990\"\u003eClients requiring customised tone control\u003c\/li\u003e\n\u003cli data-start=\"991\" data-end=\"1051\"\u003eHair displaying unwanted warm reflections during treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1053\" data-end=\"1153\"\u003eThis is a \u003cstrong data-start=\"1063\" data-end=\"1088\"\u003eprofessional additive\u003c\/strong\u003e and should not be applied alone or used as a conventional toner.\u003c\/p\u003e\n\u003ch2 data-start=\"1155\" data-end=\"1171\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1173\" data-end=\"1673\"\u003e\n\u003cli data-start=\"1173\" data-end=\"1240\"\u003eControls unwanted tonal reflections during Alpha Keratin services\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1309\"\u003eCustomises the result from warm and neutral to cool or intense ash\u003c\/li\u003e\n\u003cli data-start=\"1310\" data-end=\"1372\"\u003eAllows smoothing and tone adjustment within the same service\u003c\/li\u003e\n\u003cli data-start=\"1373\" data-end=\"1443\"\u003eHelps optimise blonde, bleached, highlighted, white and grey results\u003c\/li\u003e\n\u003cli data-start=\"1444\" data-end=\"1495\"\u003eContains plant-derived wheat and soya amino acids\u003c\/li\u003e\n\u003cli data-start=\"1496\" data-end=\"1546\"\u003eSupports smooth, strong and healthy-looking hair\u003c\/li\u003e\n\u003cli data-start=\"1547\" data-end=\"1599\"\u003eWorks in synergy with Alpha Keratin Taming Fluid 2\u003c\/li\u003e\n\u003cli data-start=\"1600\" data-end=\"1673\"\u003eHelps maintain respect for the hair fibre during professional treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1675\" data-end=\"1689\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp data-start=\"1691\" data-end=\"1827\"\u003eMix \u003cstrong data-start=\"1695\" data-end=\"1734\"\u003eAlpha Keratin Tone Control Additive\u003c\/strong\u003e with \u003ca rel=\"noopener\" title=\"Alpha Keratin Taming Fluid 2\" href=\"https:\/\/www.kiyobeauty.com\/products\/selective-professional-alpha-keratin-no-2-taming-fluid-500ml\" target=\"_blank\"\u003e\u003cstrong data-start=\"1740\" data-end=\"1772\"\u003eAlpha Keratin Taming Fluid 2\u003c\/strong\u003e\u003c\/a\u003e, adjusting the amount according to the desired result:\u003c\/p\u003e\n\u003cul data-start=\"1829\" data-end=\"2054\"\u003e\n\u003cli data-start=\"1829\" data-end=\"1888\"\u003e\n\u003cstrong data-start=\"1831\" data-end=\"1838\"\u003e5%:\u003c\/strong\u003e to achieve a warmer result than the original tone\u003c\/li\u003e\n\u003cli data-start=\"1889\" data-end=\"1940\"\u003e\n\u003cstrong data-start=\"1891\" data-end=\"1899\"\u003e10%:\u003c\/strong\u003e to maintain the existing tonal direction\u003c\/li\u003e\n\u003cli data-start=\"1941\" data-end=\"2001\"\u003e\n\u003cstrong data-start=\"1943\" data-end=\"1951\"\u003e15%:\u003c\/strong\u003e to achieve a cooler result than the original tone\u003c\/li\u003e\n\u003cli data-start=\"2002\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2004\" data-end=\"2015\"\u003e20–30%:\u003c\/strong\u003e for intense ash or irisé tonal results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2056\" data-end=\"2153\"\u003eContinue by following the official Alpha Keratin service instructions for the treatment selected.\u003c\/p\u003e\n\u003cp data-start=\"2155\" data-end=\"2271\"\u003e\u003cstrong data-start=\"2155\" data-end=\"2271\"\u003eFor professional use only. Do not use undiluted or as a standalone toner. Avoid contact with the scalp and eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"2273\" data-end=\"2288\"\u003eIngredients\u003c\/h2\u003e\n\u003cp data-start=\"2290\" data-end=\"2531\"\u003eAqua (Water), Glyoxylic Acid, Propylene Glycol, PEG\/PPG-18\/18 Dimethicone, Soy Amino Acids, Arginine HCl, Serine, Guar Hydroxypropyltrimonium Chloride, Threonine, Etidronic Acid, Acid Violet 43, Wheat Amino Acids, Simethicone, Disodium EDTA.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":64018268881273,"sku":null,"price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Selective_Professional_Alpha_Keratin_Tone_Control_Additive_100ml.png?v=1784629398","url":"https:\/\/www.kiyobeauty.com\/products\/selective-professional-alpha-keratin-tone-control-additive-100ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}