{"product_id":"softsheen-carson-dark-lovely-fade-resist-rich-conditioning-color-421-virtual-violet","title":"SoftSheen-Carson Dark \u0026 Lovely Fade Resist Rich Conditioning Color 421 Virtual Violet","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMake a bold statement with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSoftSheen-Carson Dark \u0026amp; Lovely® Fade Resist Rich Conditioning Color 421 Virtual Violet\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Specially developed for textured hair, this permanent hair colour delivers rich, vibrant violet tones while providing intense conditioning to help protect your hair during the colouring process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInfused with nourishing ingredients, the Fade Resist formula helps deliver brilliant, long-lasting colour with radiant shine and soft, silky results. Designed to provide excellent grey coverage, it leaves your hair looking healthy, vibrant and beautifully conditioned from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cspan\u003ePermanent hair colour in a bold \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e421 Virtual Violet\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e shade.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich, fade-resistant colour for long-lasting vibrancy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 100% grey coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeep conditioning formula helps nourish hair during colouring.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling soft, silky and manageable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds brilliant shine and vibrant colour payoff.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormulated specifically for textured hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain healthy-looking hair after colouring.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWho It's For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSoftSheen-Carson Dark \u0026amp; Lovely® Fade Resist Rich Conditioning Color is ideal for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eNatural, relaxed and textured hair types.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone looking for bold, vibrant permanent hair colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose wanting reliable grey coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIndividuals seeking colour with added conditioning benefits.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone wanting soft, shiny, healthy-looking coloured hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eCarefully read and follow all instructions included in the kit before use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerform a skin allergy (patch) test 48 hours before colouring and complete a strand test if recommended.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMix and apply the colour according to the enclosed instructions, ensuring even coverage from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave on for the recommended processing time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the included conditioning treatment to help lock in moisture and enhance softness and shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're refreshing your colour or trying something bold and expressive, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDark \u0026amp; Lovely Fade Resist Rich Conditioning Color 421 Virtual Violet\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers striking, long-lasting results without compromising the health of your hair. Its conditioning formula helps leave your hair feeling nourished, silky and full of radiant shine.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCream Developer: \u003c\/strong\u003eAQUA \/ WATER \/ EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, PHOSPHORIC ACID, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMoisture Mask:\u003c\/strong\u003e AQUA \/ WATER \/ EAU, CETEARYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, ISOPROPYL MYRISTATE, CETYL ESTERS, HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, PARFUM \/ FRAGRANCE, TARTARIC ACID, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SALICYLIC ACID, TOCOPHEROL, ETHYLHEXYL SALICYLATE, LIMONENE, LINALOOL, CITRAL, CITRIC ACID \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRich Conditioning Color:\u003c\/strong\u003e AQUA \/ WATER \/ EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 1-NAPHTHOL, PARFUM \/ FRAGRANCE, ERYTHORBIC ACID, THIOLACTIC ACID, EDTA, p-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, CITRIC ACID, SODIUM METABISULFITE\u003c\/span\u003e\u003c\/p\u003e","brand":"Dark and Lovely","offers":[{"title":"Default Title","offer_id":64009427157369,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/SoftSheen-Carson_Dark_Lovely_Fade_Resist_Rich_Conditioning_Color_421_Virtual_Violet.png?v=1784552482","url":"https:\/\/www.kiyobeauty.com\/products\/softsheen-carson-dark-lovely-fade-resist-rich-conditioning-color-421-virtual-violet","provider":"Kiyo Beauty","version":"1.0","type":"link"}