{"product_id":"strengthening-rice-water-shampoo","title":"Kitsch Strengthening Rice Water Bottle Shampoo 12oz","description":"\u003cp\u003eIdeal for thin, fine, or damaged hair that needs a boost of strength, shine, and volume. Perfect for anyone looking to fortify strands, reduce breakage, and bring dull hair back to life.\u003c\/p\u003e\n\u003cul data-end=\"931\" data-start=\"366\"\u003e\n\u003cli data-end=\"534\" data-start=\"366\"\u003e\n\u003cstrong data-end=\"409\" data-start=\"368\"\u003eInstant Shine \u0026amp; Healthy-Looking Hair:\u003c\/strong\u003e Clinically tested Rice Tein NPNF® promotes natural shine in just one wash, with fuller, healthier-looking hair in 5 uses¹.\u003c\/li\u003e\n\u003cli data-end=\"653\" data-start=\"535\"\u003e\n\u003cstrong data-end=\"564\" data-start=\"537\"\u003eStrengthens \u0026amp; Protects:\u003c\/strong\u003e Helps fortify hair to prevent damage and breakage, making strands stronger over time¹.\u003c\/li\u003e\n\u003cli data-end=\"744\" data-start=\"654\"\u003e\n\u003cstrong data-end=\"676\" data-start=\"656\"\u003eCleanses Gently:\u003c\/strong\u003e Lifts dirt, oil, and buildup without harsh sulfates or silicones.\u003c\/li\u003e\n\u003cli data-end=\"931\" data-start=\"745\"\u003e\n\u003cstrong data-end=\"771\" data-start=\"747\"\u003eEco-Friendly \u0026amp; Safe:\u003c\/strong\u003e 88% bio-based, free of parabens, phthalates, SLS, SLES \u0026amp; silicones; cruelty-free, color-safe, made in the USA, and packaged in fully recyclable PCR material.\u003c\/li\u003e\n\u003cli data-end=\"931\" data-start=\"745\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong class=\"text-base\"\u003eRice Tein NPNF®\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eHydrolyzed rice protein contains concentrated amino acids and it delivers these to weak spots along the cuticle to reinforce the hair fiber to promote strength and fortify the hair. Promotes natural shine in 1 use, while boosting volume and healthy appearance in 5 uses.¹\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong data-end=\"948\" data-start=\"933\"\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-end=\"1284\" data-start=\"951\"\u003e\n\u003cli data-end=\"976\" data-start=\"951\"\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli data-end=\"1041\" data-start=\"977\"\u003eMassage shampoo into scalp to create a rich, bubbly lather.\u003c\/li\u003e\n\u003cli data-end=\"1090\" data-start=\"1042\"\u003eFocus on top, sides, and back of the scalp.\u003c\/li\u003e\n\u003cli data-end=\"1154\" data-start=\"1091\"\u003eContinue massaging for 2 minutes to lift dirt and buildup.\u003c\/li\u003e\n\u003cli data-end=\"1193\" data-start=\"1155\"\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli data-end=\"1284\" data-start=\"1194\"\u003eFollow with \u003cstrong data-end=\"1264\" data-start=\"1209\"\u003eKitsch Strengthening Rice Water Protein Conditioner\u003c\/strong\u003e for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e¹All trademarked ingredients referenced under license; copy points reflect supplier-approved claims.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Hydrolyzed Rice Protein, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Citral, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil\/Extract, Limonene, Linalool, Linalyl Acetate.\u003c\/p\u003e","brand":"Kitsch","offers":[{"title":"Default Title","offer_id":56578849472889,"sku":"K-ST-K-18945-G","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/b600b42248fef406b2a28039d197f604886ab7612fc3591cd9ed1e30c61073a6.jpg?v=1769731295","url":"https:\/\/www.kiyobeauty.com\/products\/strengthening-rice-water-shampoo","provider":"Kiyo Beauty","version":"1.0","type":"link"}