{"product_id":"vitael-anti-yellow-shampoo-300ml","title":"Vitael Anti-Yellow Shampoo 300ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNeutralise unwanted warm tones and revive cool blonde brightness with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVitael Anti-Yellow Shampoo 300ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a professional purple shampoo designed for grey, white, bleached, highlighted and blonde hair. This specialist anti-yellowing shampoo helps reduce brassy yellow tones while leaving lightened hair looking cleaner, brighter and fresher.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003erice proteins\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Vitael Anti-Yellow Shampoo helps improve shine, volume and combability while gently cleansing the hair and scalp. Ideal for maintaining icy blondes, silver tones, highlights and bleached hair between salon appointments, it helps keep colour looking cool, polished and salon-fresh.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional anti-yellow shampoo for blonde, grey, white and bleached hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps neutralise unwanted yellow and brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrightens white, grey, highlighted and lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with rice proteins\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps improve shine, volume and combability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses the hair and scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for maintaining cool blonde and silver tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps refresh colour between salon visits\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for bleached hair, highlights and balayage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e300ml salon-quality homecare size\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a small amount to wet hair, lather and rinse. Repeat the application, then leave the lather on the hair for a few minutes to allow the anti-yellowing action to work. Rinse carefully and thoroughly. Use regularly as part of your blonde, grey or bleached haircare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For very porous, bleached or white hair, monitor the development time carefully to avoid over-toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua\/Water, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Glycerin, Hydrolyzed Rice Protein, Polyquaternium-7, Phenoxyethanol, Parfum\/Fragrance, Lactic Acid, Acid Violet 43, Sodium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vitael","offers":[{"title":"Default Title","offer_id":63797693809017,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Vitael_Anti-Yellow_Shampoo_300ml.png?v=1781859535","url":"https:\/\/www.kiyobeauty.com\/products\/vitael-anti-yellow-shampoo-300ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}