{"product_id":"wella-color-charm-permanent-liquid-toner-42ml","title":"Wella Color Charm Permanent Liquid Toner 42ml","description":"\u003cp class=\"isSelectedEnd\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003ePackaging May Vary\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNeutralise unwanted brassy tones and perfect your blonde with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWella Color Charm Permanent Liquid Toner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Designed for naturally blonde or pre-lightened hair, this permanent liquid toner creates beautifully refined beige or cool ash-blonde results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant, exceptionally fade-resistant colour. Choose from three classic shades to achieve your preferred blonde finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for naturally blonde or pre-lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for neutralising unwanted yellow and brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommended for hair pre-lightened to a pale-yellow blonde\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for creating beige, ash or platinum-inspired results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for refreshing and refining double-processed blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for professional or experienced home colour users\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNeutralises unwanted brassiness after lightening\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates refined beige and cool ash-blonde tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePermanent, fade-resistant colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLiquifuse Technology helps saturate and penetrate the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy-to-mix liquid consistency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWorks on naturally blonde or pre-lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan be used with 10 or 20 volume developer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan formula made without animal-derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from parabens\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient 42ml bottle\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable Shades\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eT11 Lightest Beige Blonde:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Creates a soft, creamy beige-blonde finish with a gold-violet tonal base\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eT14 Pale Ash Blonde:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Delivers a cool, pale ash-blonde result with violet-blue tones to counter unwanted warmth\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eT18 Lightest Ash Blonde:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Produces an exceptionally light, cool ash-blonde finish with violet tones to neutralise pale yellow\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinal results depend on the hair’s starting level, underlying pigment, condition and porosity. A strand test is recommended before full application.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003ePre-lighten the hair to a pale-yellow blonde where required.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWearing suitable gloves, mix one part Wella Color Charm Permanent Liquid Toner with two parts Wella Color Charm 10 or 20 Volume Developer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne 42ml bottle requires approximately 84ml of developer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the mixture evenly to the desired areas of towel-dried hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProcess for up to 30 minutes, checking the colour frequently.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly, then shampoo and condition the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10 Volume Developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for gentler toning or \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e20 Volume Developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for slightly more intense toning and lift. Developer is sold separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSafety Information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHair colourants can cause severe allergic reactions. Read and follow all instructions supplied with the product. Carry out an allergy alert test 48 hours before every application, even if you have previously used hair colour without experiencing a reaction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWear suitable protective gloves during preparation, application and rinsing. Do not use on an irritated, sensitive or damaged scalp. Do not use if you have previously experienced a reaction to hair colour or a temporary black henna tattoo. Avoid contact with the eyes. Do not use to colour eyelashes or eyebrows. If the product enters the eyes, rinse immediately and thoroughly with water. Keep out of reach of children.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProfessional use is recommended. Do not exceed the stated processing time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIngredients and colourants may vary between shades and can be updated by the manufacturer. Always consult the ingredient list printed on the bottle or outer packaging before use, particularly if you have allergies or sensitivities.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"T11 Lightest Beige Blonde","offer_id":64521766895993,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"T14 Pale Ash Blonde","offer_id":64521827680633,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"T18 Lightest Ash Blonde","offer_id":64521827713401,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/Screenshot_2026-09-11_at_12.22.54.png?v=1789125803","url":"https:\/\/www.kiyobeauty.com\/products\/wella-color-charm-permanent-liquid-toner-42ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}