{"product_id":"wella-eimi-shape-me-48h-shape-memory-hair-gel-150ml","title":"Wella EIMI Shape Me 48H Shape Memory Hair Gel 150ml","description":"\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003eWella EIMI Shape Me\u003c\/span\u003e\u003c\/strong\u003e is a professional heat-activated hair gel designed to give your style incredible staying power. Formulated with a unique memorising polymer complex, this gel allows you to shape or blow-dry your hair into any desired look and keep it that way for up to 48 hours. Its lightweight, non-sticky consistency provides a flexible hold that maintains the hair's natural feel while adding a vibrant, luminous shine.\u003c\/div\u003e\n\u003ch2 class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e48-Hour Shape Memory:\u003c\/strong\u003e Keeps your chosen style intact for up to two days, even after sleeping or changing environments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAB\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eHeat-Activated Technology:\u003c\/strong\u003e The memorising polymer complex is activated by heat, ensuring your style sets perfectly during blow-drying or heat styling.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAC\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eThermo-Protection:\u003c\/strong\u003e Shields the hair from thermal damage caused by blow-dryers, straighteners, and curling wands.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAD\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eHumidity Resistance:\u003c\/strong\u003e Combats frizz and keeps hair looking sleek and polished, even in damp conditions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAE\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eLightweight \u0026amp; Flexible:\u003c\/strong\u003e Provides a medium hold (Level 2) that doesn't leave a stiff or crunchy residue, allowing for natural movement.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAF\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eUV Protection:\u003c\/strong\u003e Infused with filters to help protect the hair from environmental stressors and UV damage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eHow to Use\u003c\/h2\u003e\n\u003col class=\"IaGLZe VimKh\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBxAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eApply:\u003c\/strong\u003e Rub a small amount of the gel between your palms to activate the formula.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBxAB\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eDistribute:\u003c\/strong\u003e Apply evenly to wet or dry hair from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBxAC\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eStyle:\u003c\/strong\u003e Proceed to blow-dry or use heat styling tools (like a flat iron or wand) to activate the shape memory effect.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBxAD\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003ePro Tip:\u003c\/strong\u003e For extra texture and definition, apply a tiny amount to dry hair and scrunch it into specific sections\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003e\u003cspan\u003eAqua,Methyl Gluceth20, Glycerin, PVP,Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose,Polysorbate 20, Imidazolidinyl Urea, Panthenol, Methylparaben,Parfum, Propylparaben, Disodium EDTA, Amodimethicone, CitricAcid, HydrolyzedWheat Protein, Tetrasodium EDTA, Hexyl Cinnamal,Linalool, Limonene, Ethylhexyl Methoxycinnamate, Trideceth12,Citronellol, Cetrimonium Chloride, Potassium Sorbate,Phenoxyethanol\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":57147075199353,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/images-2_31292124-e052-49e8-8711-752ca03fda44.avif?v=1777395413","url":"https:\/\/www.kiyobeauty.com\/products\/wella-eimi-shape-me-48h-shape-memory-hair-gel-150ml","provider":"Kiyo Beauty","version":"1.0","type":"link"}