{"product_id":"wella-magma-by-blondor","title":"Wella Magma By Blondor","description":"\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cspan data-subtree=\"aimfl\" data-processed=\"true\"\u003eRevolutionize your highlighting services with \u003c\/span\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003eWella Magma By Blondor\u003c\/span\u003e\u003c\/strong\u003e, a high-performance pigmented lightener that lifts and tones in one single step. Powered by \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003eSpectraLift Technology\u003c\/strong\u003e, this professional 2-in-1 system lightens both natural and permanently coloured hair by up to \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e6 levels\u003c\/strong\u003e while simultaneously depositing vibrant or soft tones. It’s the ultimate time-saver for busy salons, eliminating the need for separate bleaching and toning phases.\u003c\/div\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"Yjhzub\"\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e2-in-1 Efficiency:\u003c\/strong\u003e Lifts and tones simultaneously, cutting service time in half without compromising on results.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAB\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eOxyresistan® Technology:\u003c\/strong\u003e Specifically developed to allow direct dyes to work effectively alongside high-lift bleaching molecules.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAC\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eCreative Versatility:\u003c\/strong\u003e Available in a wide range of intermixable shades—from cool blondes to intense reds—suitable for all off-scalp techniques.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAD\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eExceptional Lift:\u003c\/strong\u003e Achieves up to \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e6 levels of lift\u003c\/strong\u003e even on dark or previously tinted hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIAxAE\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eSuperior Finish:\u003c\/strong\u003e Works perfectly for both foil highlights and freehand painting (balayage) for a multi-dimensional, shimmering finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"Yjhzub\"\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col class=\"IaGLZe VimKh\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAA\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eMixing for Foils:\u003c\/strong\u003e Mix in a \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e1:1.5 ratio\u003c\/strong\u003e with Welloxon Perfect Developer (e.g., 30g Magma + 45g Developer).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAB\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eMixing for Freehand:\u003c\/strong\u003e Mix in a \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e1:1.5 to 1:2 ratio\u003c\/strong\u003e with Blondor Freelights Developer for a thicker, non-swell consistency.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAC\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eApplication:\u003c\/strong\u003e Apply to dry hair only. Do not apply directly to the scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAD\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eDevelopment Time:\u003c\/strong\u003e\u003c\/span\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAE\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eBlonde Shades:\u003c\/strong\u003e 20–40 mins (no heat) or 15–30 mins (with heat).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAF\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eRed Shades:\u003c\/strong\u003e 30–60 mins (no heat) or 20–40 mins (with heat).\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-hveid=\"CAEIBRAG\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003ePost-Treatment:\u003c\/strong\u003e Rinse thoroughly and always follow with \u003cstrong class=\"Yjhzub\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003eMagma Post Treatment\u003c\/strong\u003e to stabilize pigments and lock in shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv data-subtree=\"aimba\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/div\u003e","brand":"Wella","offers":[{"title":"\/89 (2\/0 - 5\/0)","offer_id":57141001388409,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"\/89 (6\/0 - 7\/0)","offer_id":57141001421177,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"\/17 (2\/0 - 6\/0)","offer_id":57141001453945,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"\/07 (2\/0 - 5\/0)","offer_id":57141001486713,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"\/73 (2\/0 - 6\/0)","offer_id":57141001519481,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"\/75 (2\/0 - 6\/0)","offer_id":57141001552249,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/1136\/files\/wella-professionals-wella-professional-blondor-magma-120g-p27449-26093_image_jpg.webp?v=1777120271","url":"https:\/\/www.kiyobeauty.com\/products\/wella-magma-by-blondor","provider":"Kiyo Beauty","version":"1.0","type":"link"}