Collection: curl theory

Discover clean, cruelty-free and affordable Korean inspired skincare designed to make you look and feel good.

Sleep like royalty with the this new double-layered, adjustable, oversized satin bonnet that cares for your hair while you sleep.

When it comes to curly hair, protein treatments are either part of our holy hair grail, or are left unused, collecting dust. As someone with fine, low-porosity curly hair...