The ideal AM/PM styling product to reinvigorate curls and coils with minimal added weight or unwanted product build-up. You can expect excellent re...

MUST BE MAGIC Miracle Mud Mask delivers extreme rejuvenation and revitalization. Helps to revive damaged, brittle hair and reduces the appearance ...

MUST BE MAGIC "TADA! A 2 in 1" Shampoo + Conditioner Micro-Suds Cocktail Mix is the best of both worlds! This lathering, creamy, conditioning sham...

MUST BE MAGIC “KAZAM! Popping Curls” H2O Adjustable Holding Gel is designed for both hair and edges. This gel is formulated to adjust its strength...

BioSilk Silk Therapy Original is a weightless leave-in silk replenishing and reconstructing treatment that helps repair, smooth and protect all ha...

Set of 4 2 Midi (3.5cm) & 2 Mini (1cm) Our 100% Mulberry Silk Scrunchies use the ancient secret of silk to care for your curls while keeping t...

Our  100% Mulberry Silk Mini-Scrunchies come in a handy set of six because we all know, one is never enough! Curly hair needs to hold onto as much...

Ready to seal in moisture and define your curls? Specially formulated for extremely dry and damaged hair strands, blended with Mango Butter, Aloe ...

A conditioning burst of essential oils, herbs, and sea moss minerals crafted to rejuvenate, freshen, and relieve a dry, itchy scalp. Nourish your s...

Mielle Organics Rice Water & Aloe Braid Gel is ideal for braiding and smoothing edges. Made with ingredients to add moisture and condition bot...

WHAT IT DOUX? Hydrates & de-tangles curls, tames frizz, and protects hair from heat tools. Smooths blowouts and delivers bounce, body, and shi...

Getting that LAAAYED™ look just got easier thanks to the EdgeMaster® styling tool by PuffCuff®, a 3-in-1 edge brush that helps to apply and distri...

Instantly revive bed-head hair and dried out curls with a boost of moisture with our Double Duty Curl Definer & Booster infused with a Butter ...

Infused with a Butter Blend, Flaxseed Oil & Argan Oil, our Double Duty Detangle & Slip Shampoo gently cleanses without stripping hair of ...

A limited edition of Leave-In Conditioners.  Use Can be used together or alone 1. HONEY - TO HYDRATE 2. LATTE - TO DEFINE 3. HERBAL TEA - TO SEAL...

Flex your supercurl muscle naturally with our aloe-based, firm hold curl enhancing gel. Curls become more d...

Extreme Hold Styling Gel  Our Fixer is not for the faint of heart. This gel will lock your curls in a super strong hold which will provide extreme...

You know all the grimy stuff you've put on your hair. Here's your chance to COME CLEAN TM . NEW & IMPROVED Formula with Phytic Acid A natural ...

Moroccan Pear Conditioning Custrad is a culinary cocktail blend of nourishing oils to soften and protect the hair's moisture barrier.  Camille Ros...

ReFlex™ Curl Styling Serum was created to bring flexible hold to your curly and wavy styles without sacrificing the “bounce” of your curls. The ...

Orange Marmalade's firm-hold formula delivers frizz-free curls with incredible shine. With a pump dispenser and fantastic slip, this all-natural g...

A nourishing conditioner to revitalise colour Revitalise and nourish colour treated and drier hair with this rich conditioning cream crafted with ...

WHAT IT DOUX? This dual-use mousse provides the perfect amount of hold to define your curls or control your sleek look. The Doux Mousse Def Textur...

If you're looking to begin your healthy hair journey but you're not really sure where to start, we've got you. The transition to natural hair is t...

Powerful 3-step clarifying routine that helps deeply cleanse the scalp and fortifying its protective barrier.  3 Step Detox System 1. The Primer c...

Protein-rich and bond building product selection perfect to help damaged curls look stronger and more elastic. Who is it for? All curl types, and ...

If you're looking for a quick and easy curl routine that doesn't involve a million step, this kit is made for you. It contains only 3 products, bu...

Looking to start a healthy curl routine? The Flora & Curl Mini Essentials Kit contains 5 curl essentials to keep your curls hydrated, in shape...

The Hydrate Trio is Collection 100% color safe. Perfect for dry, coarse and thirsty hair. Best for thick, coarse or curly hair. Includes: Hydratin...