Featured Brands
Meet the brands behind your favourite beauty routines. Explore bestselling names, rising stars, and expert-approved collections all in one place.
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Bounce Curl Detangle Define EdgeLift Brush - Lavender
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NAK Hair Curl Condition 350ml
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NAK Hair Curl Shampoo 350ml
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NAK Hair Curls Crème 150ml
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Schwarzkopf Professional Osis Bounty Balm 150ml
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Insight Daily Use Leave-in Detangler Spray 150ml
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Kitsch Spa Headband and Wristlets 3pc Set - Terracotta
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Kitsch Satin Pillowcase Standard - Gingham Blue
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Medicube Deep Vita A Retinol Serum 30ml
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SKIN1004 Madagascar Centella Hyalu-Cica Moisture Cream 75ml
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AXIS-Y Sunday Morning Refreshing Cleansing Foam 120ml
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Torriden Dive-in Low Molecule Hyaluronic Acid Toner 300ml
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Kitsch Spa Headband and Wristlets 3pc Set - Terracotta
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Kitsch Lymphatic Contour Face Brush - Black
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Kitsch Lymphatic Contour Face Brush - Terracotta
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Centellian24 360º Shot PDRN Lifting Eye Cream 30ml
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Centellian24 Expert Madeca Cream Active Renew PDRN 50ml
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Design Essentials Classic Honey Creme Moisture Retention Shampoo
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Not Your Mother's Curl Talk Flash Freeze Gel 6oz
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Kitsch Set & Flow Heatless Curling Headband - Chocolate Brown
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Kinky-Curly Knot Today Leave-In Conditioner 8oz
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The Doux BLOCK PARTY Anti-Humidity Defining Gel 16oz
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PureO Natural Neatbraid Conditioning Shining Gel
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K18 Future IQ Biomimetic Hair Longevity Serum 90ml
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Alfaparf Milano Keratin Therapy Lisse Design Liquid Glass Lamellar Water 250ml
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Lola From Rio Meu Cacho Minha Vida My Curls My Life Jelly Gel 500ml
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EOS Shea Better 24H Moisture Body Lotion Vanilla Cashmere 473ml
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EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml
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Bounce Curl Detangle Define EdgeLift Brush - Shortbread
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Medicube Deep Vita A Retinol Serum 30ml
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AXIS-Y Sunday Morning Refreshing Cleansing Foam 120ml
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Dr. Althea Pure Retinol 0.15 Cream 20g
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Arencia Vitamin C Booster Shot 30ml
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Beauty of Joseon Red Bean PDRN Pore Elasticity Serum 30ml
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Centellian24 Cream Time Reverse Zero 80ml
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Torriden Cellmazing Firming Eye Cream 30ml
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Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum 30ml
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Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment 100ml
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Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ 50ml
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Celimax Pore & Dark Spot Brightening Kit
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Aromatica Rosemary Scalp Scaling Trial Kit (With Mini Wooden Hair Brush)
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Some By Mi Yuja Niacin Anti Blemish Starter Kit Edition - 4pc
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Design Essentials Classic Honey Creme Moisture Retention Shampoo
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Curl Bites Mega Definition Strong Hold Gel 200ml
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Trepadora Gojiberry Mint Reviving Hair Rinse
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Beauty is personal. Every routine tells a different story, and every discovery shapes the next. For over 20 years, we've helped customers explore, experiment and find products that become part of their everyday. Wherever your journey takes you, we're glad you're here.
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Kiyo Journal
Post-Summer Curl Reset: How to Transition Your Routine for Autumn
Hot summer nights, product buildup, and non-stop sun leave your curls needing a fresh start. As the weather cools down, it’s time to rethink your routine. From clarifying build-up to preparing for diffuser season, here are four simple steps to reset, hydrate, and redefine your wavy, curly, or coily hair for autumn.
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What's My Curl Type?
Learn how to identify your curl type using the 1A–4C curl chart, understand what it can tell you about your hair, and discover why texture, porosity, density and hair health matter just as much when choosing the right products.
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How to Control Frizz in Curly Hair: Products & Tips
For years, frizz has been treated as the enemy, something to be defeated with enough product, enough serum, enough anything. The moment the focus shifts from trying to smother it to asking why it is happening, everything changes. That shift is often the most transformative advice passed on to people with curly hair. Not a new product. Not a different curl cream. Just the decision to treat frizz as a signal rather than something to plaster over. This article explains what may be causing your frizz, which techniques make the biggest difference, and which products are genuinely worth the money, versus the ones that only create the appearance of smooth, defined curls while quietly making the underlying issue worse. Why Frizz Is a Symptom, Not the Problem The most common mistake people make when trying to control frizz in curly hair is treating it as a problem rather than a signal. Frizz is the hair communicating: dehydration, damage, product buildup or environmental stress. Piling on oils, serums and heavy creams to smooth it down may create a sleeker result for a day or two. But if the underlying cause remains unaddressed, those layers of product compound over time, leaving curls weighed down and even more prone to frizzing. Another common habit is reaching for straighteners when frizz becomes frustrating. Repeated high heat gradually chips away at the cuticle, making the hair increasingly porous. The more porous the hair becomes, the more it absorbs moisture from humid air and loses it in dry conditions causing more frizz, more heat styling and more damage. It is a cycle that gradually worsens the very thing being addressed. Before reaching for anything, identify the trigger. Dehydration, buildup, heat damage, humidity, hard water minerals and protein overload all produce frizz — but for completely different reasons. What Actually Causes Frizz in Curly Hair? Understanding frizz starts with the hair cuticle. Your hair cuticle is the outermost layer of each strand, made up of overlapping scales. When those scales lie flat, the hair reflects light, repels excess moisture and stays defined. When they are raised or damaged, moisture moves in and out unpredictably, causing the strand to swell unevenly. That swelling is frizz. The five main culprits are: Dehydration — the cuticle opens in search of moisture, causing strands to puff up Product or mineral buildup — a coating on the hair blocks moisture from penetrating and disrupts curl formation Heat damage — permanently lifts or chips the cuticle, increasing porosity Humidity — raised cuticles absorb environmental moisture unevenly Protein overload — too much protein stiffens the hair, making it brittle and frizzy The biggest misconception is that frizz automatically means dry hair. In reality, frizz can also be caused by product buildup, hard water, humidity or damage. Adding more moisture when the underlying cause is something else is unlikely to solve the problem. Curly hair is also structurally more prone to frizz than straight hair. The curved shape of each strand makes it harder for natural oils to travel from root to tip, so curls tend towards dryness and cuticle disruption by default. The One Change That Can Transform Curls One of the biggest transformations can come from something as simple as adding a clarifying shampoo. Sometimes the answer is not a new mask or a different gel, but a cleanser that actually removes what has been building up on the hair. If product residue, hard water minerals or excess oils are coating the strands, even the best conditioner cannot penetrate properly. The moisture sits on top of the buildup and washes away. Once that layer is cleared, curls often become softer, more defined and noticeably easier to manage and all without changing anything else in the routine. How often clarifying is needed depends on product use, water hardness and curl density. For most people, every two to four weeks works well. The common instinct when curls feel dull and heavy is to reach for another conditioning mask, but in many cases that only adds to the buildup. Clarifying first is almost always the more effective move. The Application Technique That Costs Nothing One of the most effective techniques for controlling frizz in curly hair on a limited budget is applying all styling products to soaking wet hair. Not damp. Not towel-dried. Dripping wet. When hair is fully saturated, it is already in its most expanded state. Applying product at this point means it distributes evenly and helps curls clump together from the very start of the drying process. As the hair dries, the product seals in moisture rather than sitting on the surface. Here is how to do it practically: Step out of the shower and lean over the bath or sink — do not towel-dry Apply leave-in conditioner and styling product section by section while the hair is still dripping Scrunch upward to encourage curl clumps to form Diffuse on low heat or air dry completely without touching the hair The difference in definition and frizz reduction is often immediate, and it requires no new products whatsoever. How to Tailor Your Routine to Your Hair Type and Climate Frizz routines should not begin with curl pattern alone. The starting point should be what the hair is currently experiencing. Fine curls need lightweight hydration. Heavy creams and butters will weigh them down and flatten the curl, which often makes frizz worse by disrupting the clump. Thicker or coarser curls can handle (and often need) richer formulas to adequately smooth the cuticle. Dense hair requires products to be applied in sections rather than all at once. Otherwise, the inner layers receive no coverage and frizz from the inside out. Climate matters just as much as hair type. In the UK, there are essentially two different environments to manage throughout the year: Humid UK summers: Focus on anti-humidity gels or serums that seal the cuticle against external moisture. Look for film-forming ingredients or humidity blockers. Cold, dry UK winters: Shift the priority to moisture retention. Central heating dramatically dries indoor air, and that moisture loss will show up as frizz without active compensation. Separately, hard water is its own frizz trigger and requires its own solution. No amount of conditioner corrects mineral buildup. Address it with a chelating shampoo first, then layer hydration and styling products on top. Products That Actually Work vs. Products That Just Look Like They Do Many frizz-control products rely on silicones or heavy oils to coat the hair and create the appearance of smooth strands for a day or two. That is not the same as addressing the frizz. The products that consistently deliver better long-term results are the ones matched to the cause: Dry or dehydrated hair: A hydrating leave-in conditioner — Innersense Sweet Spirit Leave-In or Kinky-Curly Knot Today replenish moisture rather than masking dryness Damaged hair: Bond-building treatments like K18 Leave-In Molecular Repair Hair Mask or Olaplex No.3 Hair Perfector improve structural integrity, which naturally reduces frizz over time Product or mineral buildup: A clarifying shampoo like Bounce Curl Clarifying Shampoo, or a chelating formula for hard water areas, will often do more for curl definition than any serum Humidity: Anti-humidity products like Color Wow Dream Coat create a barrier that prevents environmental moisture from lifting the cuticle When investing in just one product, choose a good leave-in conditioner. It locks in moisture, smooths the cuticle and reduces friction, making it the foundation for everything else in your routine. The Frizz Myths That Need Busting Myth 1: Frizz always means the hair needs more moisture. This is one of the most damaging myths in the curly hair space. While dehydration can cause frizz, it's far from the only reason. Product buildup, hard water and damage can all play a part. Adding more conditioning treatments when the real issue is buildup may actually make the problem worse by preventing moisture from reaching the hair. Myth 2: All silicones are bad for curly hair. Modern silicones can be genuinely useful. When used correctly, they protect against humidity and reduce friction, both direct causes of frizz. The issue was never silicones themselves; it was using them without cleansing regularly enough to prevent buildup. Myth 3: Smooth equals healthy. Daily heat gradually chips away at the cuticle, increasing porosity and creating a cycle of worsening frizz that becomes harder and harder to break without addressing the underlying damage first. A Simple Frizz-Control Routine You Can Start Today On wash day: Clarify every two to four weeks, or more frequently in hard water areas or with heavy product use Condition thoroughly and use the squish-to-condish method by squeezing conditioner into the hair with a scrunching motion to encourage curl clumping before rinsing Do not towel-dry. Apply leave-in conditioner and styling product immediately to soaking wet hair, working in sections Diffuse on low heat or air dry without touching the hair until fully dry Between wash days: Refresh with a small amount of water and leave-in conditioner rather than restyling from scratch Avoid touching dry hair as breaking curl clumps is one of the fastest routes to frizz Ongoing: Reassess every few weeks whether the routine is targeting the actual cause of the frizz or simply layering product on top of it Adjust your routine for the season e.g. prioritise humidity protection in summer and moisture retention in winter Apply products in sections if the hair is dense to ensure even coverage throughout The Takeaway Frizz is a symptom with a specific cause, and the right product or technique depends entirely on identifying what that cause actually is. No smoothing serum will fix dehydration at the root level, and no conditioning mask will undo mineral buildup from hard water. Two quick and easy places to start are 1) clarifying to reset the hair and 2) applying products to soaking wet strands. Together, these changes address some of the most common frizz triggers and unlock the effectiveness of everything else in the routine. FAQs Can I still use a hair serum for frizz? Yes. A serum can help smooth the hair and protect against humidity, but it works best as the final step in your routine. If frizz is caused by dehydration, buildup or damage, a serum will only mask the symptoms rather than solve the underlying problem. Should I use oil before or after styling? For most curly hair routines, oils work best after styling or once the hair is dry to help reduce frizz and add shine. Applying oil before your leave-in products can make it harder for water-based moisturisers to penetrate the hair. Can I use a leave-in conditioner and a serum together? Absolutely. They do different jobs. A leave-in conditioner hydrates and conditions the hair, while a serum helps seal the cuticle, add shine and protect against humidity. Using them together often delivers better results than using either one alone. I've clarified my hair, so why is it still frizzy? Clarifying removes product buildup and mineral deposits, but it isn't a cure for every type of frizz. If your hair is still frizzy after clarifying, the cause is likely something else. Dehydration, heat damage, humidity, protein overload or an application technique that isn't locking in enough moisture can all contribute. Start by assessing how your hair feels. If it feels rough or dry, focus on hydration. If it feels brittle or breaks easily, damage or protein overload may be the issue. If frizz only appears in humid weather, an anti-humidity styling product may make the biggest difference. Does it matter if my hair is frizzy? Not always. Frizz is a natural part of textured hair and doesn't automatically mean your hair is unhealthy. A little frizz is normal, particularly in humid weather or after several days between washes. If frizz is excessive, persistent or accompanied by dryness, breakage or dullness, it may be worth looking at the underlying cause rather than simply trying to smooth it away.
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How Often Should Curly Hair Be Washed?
How often should you wash curly hair? The answer depends on your curl type, scalp, products, lifestyle and even your water. Learn how to recognise when your curls actually need cleansing, avoid the over-washing cycle and build a balanced wash routine that works for your hair.
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