Collection:
Hair
The destination for every hair ritual. Discover expertly curated haircare from leading brands, including cleansers, treatments, styling essentials and scalp care designed to nourish, strengthen, define and protect every hair type.
Camille Rose Mint Condition Braid and Scalp Spray 8oz
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Sensationnel Soft n Silky Afro Twist Braid
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PureO Natural Neatbraid Conditioning Shining Gel
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Camille Rose Mint Condition Nourishing Braiding Gel Extreme Hold 12oz
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X-Pression Twisted Up Springy Afro Twist 16" 3X
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Smart Braid Pre-Stretched Braiding Hair 16 Inch 3X Pack
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Smart Braid Pre-Stretched Braiding Hair 28 Inch 6X Pack
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X-Pression Twisted Up Springy Afro Twist 24" 3X
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Smart Braid Remy Chaser Deep Wave 20"
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Smart Braid Natural Bundle Mia Weave
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Smart Braid Pre-Stretched Braiding Hair 28 Inch 10X Pack
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Smart Braid Remy Chaser Body Wave 20"
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Smart Braid Remy Chaser Water Wave 20"
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Smart Braid Pre-Stretched Braiding Hair 28 Inch 8X Pack
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X-Pression Twisted Up Springy Afro Twist 30" 3X
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Smart Braid Natural Bundle Olivia Weave 18" X2
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Smart Braid Remy Chaser Water Wave 30"
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Smart Braid Remy Chaser Yaki Straight 20"
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Salon Pro Braid Sheen Argan Oil Shine Spray 12oz
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About Kitsch
Before Kitsch, daily hair accessories were treated as disposable commodities—hair ties that snapped, harsh plastic clips that snagged, and liquid shampoos packaged in endless single-use plastic. Founder Cassandra Morales Thurswell set out to dismantle that low-effort standard. Launching the brand from her Los Angeles apartment in 2010 by hand-crafting crease-free hair ties, Thurswell saw an opportunity to bring beauty, tactile joy, and intention to the "shower-to-sleep" routine. Today, Kitsch stands as a female-founded, bootstrapped titan and proof that functional objects can feel like small indulgences.
FRICTIONLESS BEAUTY
The core ethos of Kitsch is simple: eliminate friction, both literally and figuratively. From protecting fragile wet strands during your shower to safeguarding your hair pattern while you sleep, every piece is designed to protect hair integrity without adding complex steps to your morning or night.
Instead of asking you to spend hours heat-styling, Kitsch champions passive care, letting gentle, heatless curlers and plush satin fabrics work overnight so you wake up to effortless results. It’s a mindful, accessible approach to luxury that fits seamlessly into real life.
THE SUSTAINABLE STANDARD
Kitsch approaches sustainability through the lens of longevity. Beyond their plastic-saving solid bottle-free bars, their textiles—from shower caps to sleep masks—are designed to replace disposable alternatives with durable, machine-washable staples housed in minimalist, recyclable packaging.
