Founded in 2015 by formulating scientist Merian Odesho, Bounce Curl brings together textured hair expertise, modern formulation and beauty traditions passed down through her Mesopotamian heritage. The woman-owned brand creates haircare and styling tools for waves, curls and coils, with a focus on making natural texture enjoyable to care for and style.
Bounce Curl is best known for its EdgeLift brushes. Their distinctive edges help separate and shape sections of hair during styling. The collection includes the viral Define and Volume brushes, alongside detangling tools and other styling accessories.
The range extends beyond brushes. At Kiyo Beauty, you can build a curly hair routine with shampoos, conditioners, masks, curl creams and gels. Choose the Weightless Collection for a lighter-feeling routine, or explore Bounce Curl’s stylers for different levels of definition and hold. From wash day to the finishing touches, the collection offers options for a range of textures and styling preferences.