Curl Knowledge Base

  Humectants are an absolute game-changer for keeping your hair hydrated, frizz-free, and shiny, especially for curly hair types. They work by pulling moisture into your hair, ensuring your curls...

If you have curly hair (or any hair type that’s prone to dryness, damage, or frizz), deep conditioning should be a key part of your hair care routine. Whether you’re...

If you’ve ever found yourself staring at a shelf full of curly hair products, unsure of what to pick, you’re definitely not alone! Three products that often get confused are...

Do You Really Need a Curl Cream? When it comes to curly hair care, there's no shortage of products claiming to be the miracle cure for frizz, dryness, and lack of...

Squish-to-condish is a method of encouraging curl formation right from the start of your wash day routine. By gently squishing conditioner and water into your hair using cupped hands, you...