Curl Keeper

Curl Keeper

Founded in 1985 by Jonathan Torch in Toronto, The Curly Hair Institute was born from a need for better curl care. Frustrated with products that caused frizz and damage, Jonathan created Curl Keeper—now The Original Liquid Styler—a water-based, silicone-free formula that fights frizz and works with humidity. This bestseller inspired our full line of over 30 curl-friendly products, all designed to keep curls healthy, defined, and vibrant.

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