L'Oréal Professionnel Serie Expert Metal Detox Anti-Metal Cleansing Cream Shampoo

Protects coloured hair from up to 87% less breakage during technical services.*

1. Suitable for all types of coloured hair
2. Hair feels smoother, softer & up to 2x shinier**
3. Luxurious foaming texture & fresh citrus scent

*Combing test. Pre-treatment, shampoo and mask vs classic shampoo on bleached hair

** Instrumental test, shampoo and mask vs. unwashed hair

How many times a day do you hear your clients complaining of the negative effects their water has on their hair: dryness, breakage, dullness of colour and lack of shine?

Backed by 7 years of research and 7 patents*, L’Oréal scientists worked hand in hand with hairdressers around the world to create Metal Detox. Research found that copper metals absorbed into the hair can cause a higher risk of breakage and unpredictable colour results during the colouring service.

Metal Detox is a haircare innovation powered by Glicoamine. The patented technology helps to neutralize (de-activate) these excess copper metals in the hair, helping to prevent them from interfering with the colouring process. This award-winning shampoo is the second step in our Metal Detox service which can be used on your client’s hair after the Metal Detox Pre-Treatment Spray and then followed by the mask for the best results. This shampoo was awarded best shampoo for coloured hair in the Cosmopolitan Beauty Awards 2021.

This sulphate-free shampoo has a luxurious foaming texture and citrus scent.

*Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.

*Combing test. Pre-treatment, shampoo and masque vs classic shampoo on bleached hair

Directions

Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Use weekly in alteration with your daily shampoo.

Follow with the Metal Detox mask for the best results for your client.

For clients at home: use once a week in alternation with their regular daily Serie Expert shampoo.

Ingredients

AQUA / WATER / EAU • SODIUM COCOYL ISETHIONATE • DISODIUM LAURETH SULFOSUCCINATE • GLYCOL DISTEARATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCERIN • PARFUM / FRAGRANCE • PPG-5-CETETH-20 • DECYL GLUCOSIDE • COCAMIDOPROPYL BETAINE • COCO-BETAINE • DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER • AMODIMETHICONE • CITRIC ACID • SODIUM HYDROXIDE • POLYQUATERNIUM-7 • POLYQUATERNIUM-10 • CARBOMER • SODIUM BENZOATE • SODIUM CHLORIDE • LIMONENE • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • BENZOIC ACID • POLYSORBATE 21 • HEXYL CINNAMAL • LINALOOL • TRIDECETH-6 • C12-13 PARETH-23 • C12-13 PARETH-3 • CITRAL • GERANIOL • GLYCINE • TOCOPHEROL • CETRIMONIUM CHLORIDE • PHENOXYETHANOL