SHOP BLACK-OWNED

For relaxed, natural, and transitioning hair, GANGSTER WRAP sets pixies, roller sets, and wraps with a built-in heat protectant. It helps tame puff...

Mango & Tulsi Nourishing Silk Texture Foam is a weightless, alcohol free formula that holds and molds wavy & curly hair. This rich conditi...

Mango & Tulsi Nourishing Heat Protectant Spray nourishes to improve the appearance of both hair and scalp. This multi-tasking, weightless heat...

Mielle's Rosemary Mint Pomade-to-Oil Scalp & Hair Quencher is a conditioning hairdress that transforms from a pomade to an oil. It quenches th...

For juicy, shiny curls that crave extra length, reach for our 808 Base Gel. This medium-hold gel serves as a base layer, locking in long-lasting ...

Dear Mama Moisture Milk softens, nourishes, and hydrates dry, brittle hair. The non-greasy, anti-breakage hair formula soothes itchy scalp and tri...

Worth £45 Yours for £25 This styling kit comes in a gift box designed like a boombox.   The kit includes: The Doux Sucka Free Moisturizing Shampo...

Tailored Loc Spray is great for locs & braids to help tighten and reduce frizz. This product is water soluble and does not create any build up ...

Twisted Pattern Hydration Mist is a daily leave-in spray to keep locs, braids, and natural curls hydrated, soft, and strengthened. Offers a light,...

Limited Edition. Curl Bond Mist helps to prevent damage at the cuticle layer to prevent further damage to hair strands. This is perfect for ...

Rid yourself of lifeless, limp, dull and frayed curls that just sit on your head! Give life back to your curls with our NEW Restorative Protein M...

Best New Textured Hair Product' Silver Winner at the Pure Beauty Awards London 2021. 'Highly Commended' at the Natural Health Beauty Awards for 'Be...

Our Curl Styler is an oil enriched product to help style and protect curl & textured hair. Packed with avocado, jojoba and coconut oil and shea...

A weightless, frizz-fighting smoothing gel.Our Melonberry™ Smoothing Gel is no ordinary gel. It promotes strong hair and increased elasticity, allo...

A multi-benefit Melonberry™ Hair Milk smooths moisturises, detangles, and softens without weighing down fine hair.Our Melonberry™ proprietary blend...

A concentrated, cream-based, healthy hair gel that elongates, moisturizes, and defines without dryness, crunch, or tackiness. Our next-level moistu...

A creamy, rich styler that detangles while leaving your strands shiny, silky, and smooth with a soft hold. A creamy + rich cream that will leave yo...

Test your kink level Enjoy our entire phase 1 collection in tsa-friendly travel sizes on the go or as a gift for friends and loved ones. The Ba...

Sculpt is an alcohol-free, curl defining & curl sculpting gel that provides curls & coils with hold, definition and shine. Sculpt provides...

Want perfect curls without the crunch? Our Design Essentials® Natural African Chebe Strengthening & Curl Perfecting Mousse provides jus...

The Hydrating Vitamin Curl Mousse enhances and defines curls with a medium, touchable hold. It offers hydration from roots to tips, with vitamin-ri...

The Hydrating Vitamin Curl Mousse enhances and defines curls with a medium, touchable hold. It offers hydration from roots to tips, with vitamin-ri...

The Watermelon Seed Edge Pomade keeps the most delicate areas of the hair healthy. This product can be used to smooth roots and edges, or hold twis...

The Herbal Infused Hair & Scalp Oil is a multi-purpose solution to soothe dry scalp, lock in moisture, and add shine to hair. It contains scalp...

The Twirly Hair Gel is an alcohol-free, non-drying formula that provides definition and a medium hold. Moisturizing and conditioning, this styler c...

The More Moisture Cream is a light-weight formula that that offers intense moisture, shine, and protection on dry, thirsty hair. It’s great for det...

Our light-weight protein-free and fragrance-free mist will moisturize, nourish, and refresh your curls without weighing them down. The ayurvedic h...

This protein free frizz fighting natural styling glaze will leave your curls defined, protected and oh so shiny. The sunflower oil which is rich i...

This rich creamy protein-free and fragrance-free moisturizing conditioner is enriched with nutrients that will moisturize, strengthen, and leave y...

This Fragrance-free styling custard will leave your curls moisturized, defined and oh the shine is out of this world! The panthenol along with the...

This silky smooth Flaxseed Styling Gel is the missing piece to your curly hair journey.  This protein free ultra moisturizing gel will leave your ...

Save time on washday, and throughout the week! Our innovative Aloe Vera Curl Primer: ✔️reduces detangling time by up to 70%, ✔️smooths and defin...

ReFlex™Curl Styling Serum - FRAGRANCE FREE was created to bring flexible hold to your curly and wavy styles without sacrificing the “bounce” of ...

Say hi to amazing curl definition and bye to pesky frizz as Hi! Definition™ Curl Enhancer Styling Gel FRAGRANCE FREE  transforms tresses from li...

Our Rice Water & Aloe Vera Braid Set Foam provides hold for neat, longer lasting braids. This alcohol free, fast drying foam helps to blend b...

Our Rice Water & Aloe Vera Braid & Scalp Moisturizer is a lightweight, non-greasy spray that instantly absorbs into braids and scalp to m...

Mango & Tulsi Nourishing Whipping Crème nourishes to improve the appearance of both hair and scalp. Replenishes dry, limp strands with moistur...

Mango & Tulsi Nourishing Styling Gel nourishes to improve the appearance of both hair and scalp.  Delivers long-lasting, flexible hold, while ...

CurlyEllie Intense Strong Hold Gel features a natural corn-based polymer and mango seed butter to intensely hold your curls in place. These plant-b...

Say goodbye to sticky residue and hello to healthier, natural-looking curls! CurlyEllie Intense Natural Hold Gel is made with a corn-based polymer ...

CurlyEllie Intense Leave-In Conditioner & Styling Cream is a luxurious combination of moisture-rich and lightweight ingredients that deeply nou...

Introducing CurlyEllie Strong Hold Hair Gel. Our unique formula provides long-lasting hold with natural ingredients such as corn-based polymer, ma...

Our Natural Hold Hair Gel is the perfect choice for damaged hair, providing natural heat protection and restoring moisture. Enriched with Abyssini...

CurlyEllie Styling Serum is formulated to provide long-lasting curl memory and definition, giving you soft and natural-looking curls that can last ...

CurlyEllie Moisturising Detangling Spray is the ultimate solution to unruly hair. Its unique formulation helps to gently detangle, moisturise, and ...

CurlyEllie's Curl Defining Leave-In Conditioner is an all-in-one styling and conditioning cream that helps to enhance and define your curls. With n...

Limited Edition. Magic Mousse Flexible Styling Foam isn't your typical foaming styler. We didn't give you liquid soap and water in a bottle l...

Our Rosemary Mint Strengthening Conditioner provides the perfect balance of strength and moisture to improve the overall condition of the hair a...