Collection: The Doux

The Doux was created by husband-and-wife team Maya and Brian Smith, who launched the brand from a US Air Force base in Germany after building their experience in professional haircare. With Maya’s 28 years behind the chair as a licensed cosmetologist, the Black-owned, veteran-owned and family-operated brand brings salon expertise into every formula. Its bold packaging, playful product names and unapologetic attitude are rooted in the music, creativity and energy of 1990s hip-hop culture.

Created for textured hair in all its forms, The Doux offers products for waves, curls and coils, as well as routines that move between natural texture and sleek styles. The collection spans wash-day cleansers and conditioners, moisture-rich treatments, curl creams, foams, custards and strong-hold gels—all developed with real styling needs in mind.

For soft definition and airy volume, explore styling foams such as MOUSSE DEF and CrazySexyCurl. Reach for BIG POPPA, Bee Girl or Bananas when more structure and hold are the priority. Dry-feeling hair can be paired with moisture-focused formulas such as Dear Mama Moisture Milk, That’s Deep Conditioner and Sweetest Thing Honey Moisture Mask. For styles exposed to warm or humid weather, the Block Party collection offers targeted humidity-resistant styling, while The Doux’s heat-styling range supports smooth, polished finishes.

From wash-and-gos and twist-outs to braids, defined curls and silk presses, The Doux makes professional textured haircare feel expressive, accessible and unmistakably its own.