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Get a FREE The Doux Push It! Honey Braid & Edge Gel 8oz when you spend £65

Get a FREE The Doux Push It! Honey Braid & Edge Gel 8oz when you spend £65

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As I Am

As I Am

  • As I Am Long and Luxe Conditioner 12oz

    As I Am

    Strengthening and Hydrating Treatment with Pomegranate and Passion Fruit   Ease of Combing Improved by 50% Reduces Hair Breakage by 60%. Improves...

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    £10.99
    £10.99
  • As I Am Long and Luxe Strengthening Shampoo 12oz

    As I Am

    As I Am Long & Luxe Strengthening Shampoo cleanses hair and scalp gently, reduces tangles and combing damage, thereby strengthening hair for l...

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    £10.99
    £10.99
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  • As I Am Long and Luxe GroEdges 4oz

    As I Am

    Edge Control With Pomegranate and Passion Fruit Long Lasting Hold No Flaking Gives a long lasting hold to edges without flaking. Rejuvenates and st...

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    £8.99
    £8.99
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  • As I Am Long and Luxe Curl Enhancing Smoothie 16oz

    As I Am

    As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny...

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    £9.99
    £9.99
  • As I Am Long and Luxe Scalp Serum 2oz

    As I Am

    As I Am Long & Luxe Scalp Serum is a strengthening hair treatment that rejuvenates the scalp for longer hair lengths. As I Am Long & Luxe ...

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    £13.99
    £13.99
  • As I Am Long and Luxe GroYogurt 8oz

    As I Am

    As I Am Long & Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair for longer hair ...

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    £9.99
    £9.99
  • As I Am Long and Luxe GroWash 16oz

    As I Am

    As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long &a...

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    £14.99
    £14.99
  • As I Am CocoShea Whip 8oz

    As I Am CocoShea Whip 8oz

    As I Am

    A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency." Frizz-free releasing of twist, bantu-...

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    £11.99
    £11.99
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  • As I Am Hydration Elation 8oz

    As I Am Hydration Elation 8oz

    As I Am

    Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich...

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    £13.99
    £13.99
  • As I Am Curl Cleansing Pudding

    As I Am Curl Cleansing Pudding

    As I Am

    A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phy...

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    £8.99 - £11.69
    £8.99 - £11.69
  • As I Am Curl Clarity Shampoo 8oz

    As I Am Curl Clarity Shampoo 8oz

    As I Am

    At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time t...

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    £8.99
    £8.99
  • As I Am Curling Jelly

    As I Am Curling Jelly

    As I Am

    What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distin...

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    £8.99
    £8.99
  • As I Am Coconut Cowash 16oz

    As I Am Coconut Cowash 16oz

    As I Am

    You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream g...

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    £7.99
    £7.99
  • As I Am Detangling Conditioner 8oz

    As I Am Detangling Conditioner 8oz

    As I Am

    As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (...

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    £9.99
    £9.99
  • As I Am Twist Defining Cream

    As I Am Twist Defining Cream

    As I Am

    Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textur...

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    £10.99
    £10.99
  • As I Am DoubleButter Cream

    As I Am DoubleButter Cream

    As I Am

    Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reac...

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    £12.99 - £18.99
    £12.99 - £18.99
  • As I Am Moisture Milk 8oz

    As I Am Moisture Milk 8oz

    As I Am

    Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a ...

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    £14.99
    £14.99
  • As I Am Leave-In Conditioner 8oz

    As I Am

    A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and m...

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    £8.99
    £8.99
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  • As I Am Born Curly Aloe Shampoo & Wash 8oz

    As I Am

      This gentle yet effective, daily-use shampoo and wash from As I Am Born Curly is specially formulated to cleanse and maintain natural moisture b...

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    £10.99
    £10.99
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  • As I Am Born Curly Argan Leave-In Conditioner & Detangler 8oz

    As I Am

    Born Curly Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which...

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    £10.99
    £10.99
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  • As I Am Dry & Itchy Olive & Tea Tree Oil Leave-In Conditioner 8oz

    As I Am

    Take the necessary step in styling. Add leave-in conditioner that will add moisture and shine. A must for avoiding future flakes. Benefits Figh...

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    £10.99
    £10.99
  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil CoWash 16oz

    As I Am

    CoWash is the way to cleanse! Help prevent itchiness and soothes scalp with Olive Oil and Tea Tree Oil. Relieves scalp itch, flaking, and irritatio...

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    £10.99
    £10.99
  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Shampoo 12oz

    As I Am

    Itchy flakes are no more! Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. Cleanse and moisturize yo...

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    £10.99
    £10.99
  • As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner 12oz

    As I Am

    Dandruff has met its match! Relieve scalp itch, flaking, and irritation associated with Seborrheic Dermatitis and Dandruff. This conditioner soothe...

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    £10.99
    £10.99

Ingredients Disclaimer

We do our best to ensure that product information is accurate, however manufacturers may alter their ingredient lists. Actual product packaging and goods may contain more and/or different information than that shown on our website. It is recommended that you do not exclusively rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Information and statements regarding dietary supplements are not intended to diagnose, treat, cure, or prevent any disease or health condition. For additional information about a product, please contact the manufacturer.

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