As I Am

As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening hair for longer hair lengths. It is for ty...

As I Am Long & Luxe Strengthening Shampoo cleanses hair and scalp gently, reduces tangles and combing damage, thereby strengthening hair for l...

As I Am Long & Luxe GroEdges is an edge controller, that gives a long lasting hold to edges without flaking; rejuvenates the hairline to promo...

As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are smooth, soft and shiny...

As I Am Long & Luxe Scalp Serum is a strengthening hair treatment that rejuvenates the scalp for longer hair lengths. As I Am Long & Luxe ...

As I Am Long & Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair for longer hair ...

As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long &a...

A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency." Frizz-free releasing of twist, bantu-...

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich...

A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phy...

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time t...

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distin...

You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream g...

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (...

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textur...

Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reac...

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a ...

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and m...

Born Curly Shea & Cocoa Butter Balm provides lasting lubricity and hydration to both hair and skin. It seals in moisture and gives dry, rough ...

Born Curly Rosemary Vanilla Twist Defining Smoothie delivers high definition twists and twist-outs styles that are smooth, soft and shiny. This fr...

CLEANSING CONDITIONERBorn Curly Avocado Shea Cowash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural ...

NO-TEARS FORMULA • GENTLETear-free and sulfate-free Born Curly Aloe Shampoo & Wash is perfect for young ones’ hair, scalp and delicate skin. I...

CLEANSING CONDITIONERBorn Curly Avocado Shea Cowash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural ...

Born Curly Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It eases combing following a shampoo, which...