Your Hair Icons Of The Year

Discover this year’s ultimate beauty edit—fresh launches, cult favourites, and all the must-haves that everyone’s talking about. Your next obsession is waiting.

up to 40% off

Bundle Up & Save

Your favourite hair care products, thoughtfully bundled for better value!

LATTAFA

Fragrances Made To Be Remembered

From timeless favourites like Raghba and Yara to daring signatures like Khamrah and Asad, every bottle makes an unforgettable statement.
  • Free UK Delivery £40

    Tracked delivery within 2-3 days + faster options available

  • Rewards Club

    Earn points when you shop & redeem exclusive discounts

  • Shop Small Business

    Support our small business and make a big impact locally

  • Eco-Friendly Packaging

    Our shipping boxes are fully recyclable & packed with biodegradable loose-fill

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    Bestsellers

    The curly must-haves our community swears by—tried, tested and trusted.

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    Black-Owned Brands

    Discover a wide range of Black-owned beauty brands crafted with expertise and rooted in culture.

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    Minis

    Not ready to go full size? Our hair discovery kits let you sample the goods, find your perfect match before you commit.

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In the Spotlight

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    TOOTILAB

    Functional, science-backed curl products featuring proven natural actives and dermatologically tested formulas that hydrate, define, and transform your curls from the very first wash.

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    HONEYBALM

    Build your favourite lip care bundle + now with SPF protection!

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    UNBRUSH

    Effortlessly detangle all hair types, wet or dry, for smooth, tangle-free hair in half the time.

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Stay in the Glow

What our customers say

The words that keep us glowing