Founded in Brooklyn by a collective of creatives and stylists, Amika—meaning "friend"—is a B Corp-certified brand built on the belief that all hair is welcome. 

At the heart of every formula lies the signature superfruit, Sea Buckthorn (Obliphica). As one of the few plant sources rich in Omega-7, this potent botanical increases elasticity and provides unparalleled moisture. 100% cruelty-free and housed in iconic, recyclable packaging, Amika delivers a salon standard that refuses to take itself too seriously.